Head of Marketing

This range is provided by Eternos. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$200,000.00/yr - $300,000.00/yr

Direct message the job poster from Eternos

Eternos.life, founded by Robert LoCascio (former CEO of LivePerson for 28 years), is an AI startup launched in May 2024 with a mission to empower people to do more with their memories. Eternos creates AI-driven personal digital twins, enabling users to preserve, share, and interact with their knowledge and stories in groundbreaking ways.

At its core is the proprietary Human Life Model (HLM), designed to process unstructured conversations and story data sets without training client data into traditional LLMs. Instead, Eternos leverages 3rd-party LLMs for conversations, with HLM providing structure and reasoning.

While initially focused on personal legacy and AI immortality, Eternos’ platform has broad B2C and B2B applications. The company has gained significant traction, featured in over 30 outlets including NBC, NPR, The New York Post, and CNET.

Job Description: VP, Head of Marketing

We’re building the world’s most lifelike personal AIs—and we’re looking for a Head of Marketing to tell that story to the world.

As Head of Marketing, you’ll define how the world understands and engages with Eternos and lead a product lead growth strategy. From launching AI personas to scaling brand presence and driving adoption across two distinct customer bases, you’ll own the strategy and execution of our entire marketing engine.

We are have two interconnected clients today:

• B2C: We focus on helping Baby Boomers and Gen X preserve their legacy by creating AI versions of themselves to share with loved ones across generations. These customers are often capturing life stories, values, wisdom, and voice to ensure their presence continues to live on. The growth and public recognition in our consumer business has driven the awareness of our B2B Prosumer base.
• B2B / Prosumers: We’re also working with a growing number of professionals and enterprises —including doctors, life insurance agents, coaches, real estate agents, and customer service organizations —who use Eternos to create AI twins for training, sales enablement, and internal knowledge retention. Our platform powers scalable, human-like interactions with AI that can educate, explain, and personalize.

This role is for a strategic, data-driven, and creative marketing leader with experience navigating complex, multi-audience funnels. You’ll work directly with the CEO and executive team to build brand equity, activate user growth, and develop tailored GTM strategies across segments.

Responsibilities:

• Own and evolve the company’s marketing strategy for both B2C and B2B verticals
• Build and lead a high-performance marketing team across brand, growth, content, lifecycle, PR, and community
• Drive targeted acquisition strategies for Baby Boomers/Gen X, leveraging both digital and offline tactics
• Develop demand generation programs tailored to prosumers and enterprise use cases
• Oversee content strategy, storytelling, and educational campaigns to simplify our deep tech offering
• Launch and manage performance marketing initiatives with a data-first approach
• Partner cross-functionally with product, sales, and leadership to ensure tight alignment
• Cultivate media relationships and thought leadership around AI, legacy, and future-of-work trends

Requirements:

• 10+ years of marketing leadership experience, ideally with exposure to both B2C and B2B audiences in technology-based businesses.
• Deep understanding of AI
• Proven track record scaling customer acquisition, engagement, and retention across complex markets
• Experience with segmented marketing, funnel optimization, and messaging strategy
• Strong knowledge of digital channels (search, paid social, influencer, email, SEO) and field/relationship marketing
• Strategic and hands-on—you know how to execute and lead
• Excellent communication skills with an intuitive grasp of brand voice and narrative
• Deep curiosity about AI, human legacy, storytelling, and the intersection of tech and humanity
• Based in or willing to relocate to Palo Alto, CA (in-person role)

Bonus Points:

• Background in marketing legacy products, personal storytelling tools, or life services
• Experience building marketing systems for multi-use-case platforms
• You’ve taken a startup from zero to scale across multiple audience types

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Technology, Information and Internet

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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