Masimo
VP, Downstream Marketing (Commercial Marketing)
Masimo, Irvine, California, United States, 92713
VP, Downstream Marketing (Commercial Marketing)
Join to apply for the
VP, Downstream Marketing (Commercial Marketing)
role at
Masimo VP, Downstream Marketing (Commercial Marketing)
1 day ago Be among the first 25 applicants Join to apply for the
VP, Downstream Marketing (Commercial Marketing)
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Masimo Job Description
Lead Masimo’s downstream (commercial) marketing function, overseeing the strategic execution of go-to-market initiatives, brand positioning, and sales enablement across key Masimo healthcare product lines. Drive commercial growth, competitive differentiation, and cross-functional alignment in collaboration with Sales, R&D, Medical Affairs, and other stakeholders. Job Description
Lead Masimo’s downstream (commercial) marketing function, overseeing the strategic execution of go-to-market initiatives, brand positioning, and sales enablement across key Masimo healthcare product lines. Drive commercial growth, competitive differentiation, and cross-functional alignment in collaboration with Sales, R&D, Medical Affairs, and other stakeholders.
Key Responsibilities
Marketing Strategy & Execution Develop and own comprehensive downstream marketing strategies—from segmentation and targeting to product positioning, messaging, pricing, and omnichannel campaigns (digital, field, events, and more) Go-to-Market Leadership Lead launches for new products and major initiatives, including development of sales tools, collateral, training materials, and customer‑facing programs to drive adoption and impact. Brand & Messaging Oversight Shape and manage brand strategy and messaging architecture to ensure clarity, consistency, and competitive differentiation in the market Cross‑Functional Collaboration Partner closely with Sales, Medical Education, Market Development, and Marketing Communications to align campaigns, share best practices, and amplify downstream impact Customer Insight & Market Intelligence Conduct field/customer research—often alongside sales—to deeply understand customer needs, purchase drivers, and objections; use these insights to inform and adjust marketing programs Strategic Planning & Analytics Contribute to long-range planning, using market research, customer feedback, and competitive intelligence to optimize marketing investments and support sustained profitable growth Team Leadership & Development Build, inspire, and guide a high‑performing marketing team; mentor leaders; manage budgets and resources effectively to maximize team performance Stakeholder Engagement & Field Support Support key customer events and field activities as needed; ensure alignment with overall commercial objectives
Qualifications
Education Bachelor’s degree required; MBA or advanced degree preferred Experience At least 10+ years in the medical device or healthcare industry with progressively senior roles in downstream/commercial marketing Strategic & Analytical Strengths Proven track record in developing and executing strategic marketing plans with measurable outcomes; strong data-driven decision-making skills Leadership & Influence Demonstrated ability to influence senior stakeholders; experienced in leading cross-functional teams; skilled in people development and building strong, motivated teams Commercial Acumen & Collaboration Ability to work seamlessly with Sales and external partners, including clinical or interventional stakeholders; financially savvy—comfortable managing budgets and forecasting ROI Personal Attributes Self-motivated, proactive, and positive; strong interpersonal, communication, and problem-solving skills; willingness to travel up to ~30%
Compensation
The anticipated salary range for this position is $208,000 - $260,000 plus benefits. Actual placement within the range is dependent on multiple factors, including but not limited to skills, education, and experience. This position also qualifies for up to 30% annual bonus based on Company, department, and individual performance. Seniority level
Seniority level Executive Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Medical Equipment Manufacturing Referrals increase your chances of interviewing at Masimo by 2x Sign in to set job alerts for “Vice President Marketing” roles.
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Join to apply for the
VP, Downstream Marketing (Commercial Marketing)
role at
Masimo VP, Downstream Marketing (Commercial Marketing)
1 day ago Be among the first 25 applicants Join to apply for the
VP, Downstream Marketing (Commercial Marketing)
role at
Masimo Job Description
Lead Masimo’s downstream (commercial) marketing function, overseeing the strategic execution of go-to-market initiatives, brand positioning, and sales enablement across key Masimo healthcare product lines. Drive commercial growth, competitive differentiation, and cross-functional alignment in collaboration with Sales, R&D, Medical Affairs, and other stakeholders. Job Description
Lead Masimo’s downstream (commercial) marketing function, overseeing the strategic execution of go-to-market initiatives, brand positioning, and sales enablement across key Masimo healthcare product lines. Drive commercial growth, competitive differentiation, and cross-functional alignment in collaboration with Sales, R&D, Medical Affairs, and other stakeholders.
Key Responsibilities
Marketing Strategy & Execution Develop and own comprehensive downstream marketing strategies—from segmentation and targeting to product positioning, messaging, pricing, and omnichannel campaigns (digital, field, events, and more) Go-to-Market Leadership Lead launches for new products and major initiatives, including development of sales tools, collateral, training materials, and customer‑facing programs to drive adoption and impact. Brand & Messaging Oversight Shape and manage brand strategy and messaging architecture to ensure clarity, consistency, and competitive differentiation in the market Cross‑Functional Collaboration Partner closely with Sales, Medical Education, Market Development, and Marketing Communications to align campaigns, share best practices, and amplify downstream impact Customer Insight & Market Intelligence Conduct field/customer research—often alongside sales—to deeply understand customer needs, purchase drivers, and objections; use these insights to inform and adjust marketing programs Strategic Planning & Analytics Contribute to long-range planning, using market research, customer feedback, and competitive intelligence to optimize marketing investments and support sustained profitable growth Team Leadership & Development Build, inspire, and guide a high‑performing marketing team; mentor leaders; manage budgets and resources effectively to maximize team performance Stakeholder Engagement & Field Support Support key customer events and field activities as needed; ensure alignment with overall commercial objectives
Qualifications
Education Bachelor’s degree required; MBA or advanced degree preferred Experience At least 10+ years in the medical device or healthcare industry with progressively senior roles in downstream/commercial marketing Strategic & Analytical Strengths Proven track record in developing and executing strategic marketing plans with measurable outcomes; strong data-driven decision-making skills Leadership & Influence Demonstrated ability to influence senior stakeholders; experienced in leading cross-functional teams; skilled in people development and building strong, motivated teams Commercial Acumen & Collaboration Ability to work seamlessly with Sales and external partners, including clinical or interventional stakeholders; financially savvy—comfortable managing budgets and forecasting ROI Personal Attributes Self-motivated, proactive, and positive; strong interpersonal, communication, and problem-solving skills; willingness to travel up to ~30%
Compensation
The anticipated salary range for this position is $208,000 - $260,000 plus benefits. Actual placement within the range is dependent on multiple factors, including but not limited to skills, education, and experience. This position also qualifies for up to 30% annual bonus based on Company, department, and individual performance. Seniority level
Seniority level Executive Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Medical Equipment Manufacturing Referrals increase your chances of interviewing at Masimo by 2x Sign in to set job alerts for “Vice President Marketing” roles.
Vans: Vice President, Chief Marketing Officer
Costa Mesa, CA $303,264.00-$379,080.00 1 day ago Vice President of Integrated Marketing & Strategy
Irvine, CA $180,000.00-$250,000.00 1 month ago Irvine, CA $227,310.00-$253,292.00 2 weeks ago Vice President, Digital Marketing & Paid Media
Irvine, CA $180,000.00-$250,000.00 1 month ago Orange, CA $160,000.00-$190,000.00 2 weeks ago Irvine, CA $130,000.00-$150,000.00 1 month ago Santa Ana, CA $192,400.00-$256,525.00 1 week ago Vice President of Marketing & E-Commerce
Newport Beach, CA $190,000.00-$300,000.00 1 week ago Head of Marketing, Glaucoma & Anterior Segment - Eye Care
Irvine, CA $177,000.00-$336,000.00 1 hour ago Long Beach, CA $210,000.00-$240,000.00 1 month ago Marketing Operations Specialist - Campaign (Bilingual in Mandarin)
Orange, CA $190,000.00-$220,000.00 3 weeks ago Director - Defined Contribution Lifetime Income Product
Newport Beach, CA $163,620.00-$199,980.00 1 day ago Marketing Manager - Direct to Consumer Services
Irvine, CA $70,000.00-$100,000.00 2 months ago Senior Field Marketing Manager - West Region
Irvine, CA $80,000.00-$100,000.00 4 weeks ago Fountain Valley, CA $137,025.00-$203,000.00 4 days ago Fullerton, CA $6,288.00-$7,658.00 1 month ago Santa Fe Springs, CA $60,000.00-$90,000.00 1 month ago Fullerton, CA $5,507.00-$6,677.00 1 month ago Irvine, CA $125,000.00-$240,000.00 1 week ago Long Beach, CA $142,000.00-$181,500.00 4 days ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr