Masimo Corporation
VP, Downstream Marketing (Commercial Marketing)
Masimo Corporation, Irvine, California, United States, 92713
Lead Masimo's downstream (commercial) marketing function, overseeing the strategic execution of go-to-market initiatives, brand positioning, and sales enablement across key Masimo healthcare product lines. Drive commercial growth, competitive differentiation, and cross-functional alignment in collaboration with Sales, R&D, Medical Affairs, and other stakeholders.
Key Responsibilities
Marketing Strategy & Execution Develop and own comprehensive downstream marketing strategies-from segmentation and targeting to product positioning, messaging, pricing, and omnichannel campaigns (digital, field, events, and more)
Go-to-Market Leadership Lead launches for new products and major initiatives, including development of sales tools, collateral, training materials, and customerfacing programs to drive adoption and impact.
Brand & Messaging Oversight Shape and manage brand strategy and messaging architecture to ensure clarity, consistency, and competitive differentiation in the market
CrossFunctional Collaboration Partner closely with Sales, Medical Education, Market Development, and Marketing Communications to align campaigns, share best practices, and amplify downstream impact
Customer Insight & Market Intelligence Conduct field/customer research-often alongside sales-to deeply understand customer needs, purchase drivers, and objections; use these insights to inform and adjust marketing programs
Strategic Planning & Analytics Contribute to long-range planning, using market research, customer feedback, and competitive intelligence to optimize marketing investments and support sustained profitable growth
Team Leadership & Development Build, inspire, and guide a highperforming marketing team; mentor leaders; manage budgets and resources effectively to maximize team performance
Stakeholder Engagement & Field Support Support key customer events and field activities as needed; ensure alignment with overall commercial objectives
Qualifications:
Education Bachelor's degree required; MBA or advanced degree preferred
Experience At least 10+ years in the medical device or healthcare industry with progressively senior roles in downstream/commercial marketing
Strategic & Analytical Strengths Proven track record in developing and executing strategic marketing plans with measurable outcomes; strong data-driven decision-making skills
Leadership & Influence Demonstrated ability to influence senior stakeholders; experienced in leading cross-functional teams; skilled in people development and building strong, motivated teams
Commercial Acumen & Collaboration Ability to work seamlessly with Sales and external partners, including clinical or interventional stakeholders; financially savvy-comfortable managing budgets and forecasting ROI
Personal Attributes Self-motivated, proactive, and positive; strong interpersonal, communication, and problem-solving skills; willingness to travel up to ~30%
Compensation
The anticipated salary range for this position is $208,000 - $260,000 plus benefits. Actual placement within the range is dependent on multiple factors, including but not limited to skills, education, and experience. This position also qualifies for up to 30% annual bonus based on Company, department, and individual performance.
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Key Responsibilities
Marketing Strategy & Execution Develop and own comprehensive downstream marketing strategies-from segmentation and targeting to product positioning, messaging, pricing, and omnichannel campaigns (digital, field, events, and more)
Go-to-Market Leadership Lead launches for new products and major initiatives, including development of sales tools, collateral, training materials, and customerfacing programs to drive adoption and impact.
Brand & Messaging Oversight Shape and manage brand strategy and messaging architecture to ensure clarity, consistency, and competitive differentiation in the market
CrossFunctional Collaboration Partner closely with Sales, Medical Education, Market Development, and Marketing Communications to align campaigns, share best practices, and amplify downstream impact
Customer Insight & Market Intelligence Conduct field/customer research-often alongside sales-to deeply understand customer needs, purchase drivers, and objections; use these insights to inform and adjust marketing programs
Strategic Planning & Analytics Contribute to long-range planning, using market research, customer feedback, and competitive intelligence to optimize marketing investments and support sustained profitable growth
Team Leadership & Development Build, inspire, and guide a highperforming marketing team; mentor leaders; manage budgets and resources effectively to maximize team performance
Stakeholder Engagement & Field Support Support key customer events and field activities as needed; ensure alignment with overall commercial objectives
Qualifications:
Education Bachelor's degree required; MBA or advanced degree preferred
Experience At least 10+ years in the medical device or healthcare industry with progressively senior roles in downstream/commercial marketing
Strategic & Analytical Strengths Proven track record in developing and executing strategic marketing plans with measurable outcomes; strong data-driven decision-making skills
Leadership & Influence Demonstrated ability to influence senior stakeholders; experienced in leading cross-functional teams; skilled in people development and building strong, motivated teams
Commercial Acumen & Collaboration Ability to work seamlessly with Sales and external partners, including clinical or interventional stakeholders; financially savvy-comfortable managing budgets and forecasting ROI
Personal Attributes Self-motivated, proactive, and positive; strong interpersonal, communication, and problem-solving skills; willingness to travel up to ~30%
Compensation
The anticipated salary range for this position is $208,000 - $260,000 plus benefits. Actual placement within the range is dependent on multiple factors, including but not limited to skills, education, and experience. This position also qualifies for up to 30% annual bonus based on Company, department, and individual performance.
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