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TWS BRANDING PRIVATE LIMITED

Assistant Marketing Manager

TWS BRANDING PRIVATE LIMITED, West Islip, New York, United States

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About TWS Branding

TWS Branding is a performance-driven marketing consultancy specialising exclusively in the F&B industry. We combine creativity, data, and deep industry insights to craft powerful campaigns that drive real results for our clients — from viral social content to strategic brand growth. Our portfolio includes leading restaurant brands, catering companies, and food concepts across Singapore. We’re looking for a proactive, highly organised

Assistant Marketing Manager

to help manage client accounts, coordinate marketing campaigns, and ensure the smooth execution of projects across our portfolio. Key Responsibilities

1. Account & Project Management

Act as the day-to-day contact for assigned clients, ensuring projects are delivered on time, on brief, and on brand. Support in campaign planning, scheduling, and execution, ensuring deliverables are aligned with client objectives. Assist in managing retainer scope deliverables — from monthly workplans to ad-hoc projects. Maintain and update project trackers, timelines, and content calendars for each account. 2. Campaign Coordination & Execution

Work with designers, videographers, and external partners to produce high-quality marketing assets (static, video, ads). Coordinate social media content production — from shoot planning, captions, and scheduling to monitoring performance. Assist in managing paid media campaigns on Meta, Google, and TikTok Ads — including budget monitoring and reporting. Support in PR & influencer outreach: preparing media lists, sending invitations, following up on deliverables. 3. Strategy & Creative Support

Contribute to brainstorming sessions for campaign concepts, viral content ideas, and strategic initiatives. Conduct competitor and trend research to inspire fresh creative directions. Support in preparing decks, reports, and proposals for clients. 4. Monitoring & Reporting

Track campaign results, social media performance, and influencer content, providing actionable insights to the team. Assist in compiling monthly performance reports for clients, highlighting wins and opportunities for improvement.

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