Miracle Foundation
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Founder Miracle Foundation • Young Global Leader World Economic Forum • TEDx Speaker • UBS Global Visionary -Harvard's Kennedy School of Government •…
Director of Marketing Reports to: CEO Supervises: Marketing Consultants, Interns, and Marketing Staff Location: Austin, TX Department: Marketing Classification: Exempt Summary Marketing is the engine of growth for any organization and critical to its sustained success. The Director of Marketing is responsible for leading the strategic development, execution, and optimization of marketing efforts to grow awareness and drive engagement with both the Miracle Foundation and its technology product brand, ThriveWell. This role will primarily focus on elevating the Miracle Foundation’s brand through development and donor-focused marketing efforts, while also supporting product marketing and brand expansion for ThriveWell, our technology platform. This individual will be a strategic thinker and hands-on executor with a blend of creative, analytical, and technical skills. The Director will lead integrated marketing and communications strategies, brand positioning, digital marketing, content creation, public relations, and product marketing in alignment with organizational goals. Essential Functions Brand Strategy & Oversight Lead brand development and integrity across all Miracle Foundation and ThriveWell materials, messaging, and communications. Serve on the organization’s Executive Team, contributing to cross-functional strategy and leadership. Set and evolve Miracle Foundation and ThriveWell brand architecture in alignment with organizational growth. Marketing & Communications Collaborate with the CEO and executive team departments ( product, programs, and development) to manage all facets of marketing and digital communications. Lead external communications strategy for Miracle Foundation’s donor engagement, fundraising campaigns, and annual initiatives. Lead implementation of internal communications and brand guidelines, including reviewing slide decks, ensuring message alignment, and maintaining visual consistency across materials Manage content consultants in the creation and execution of email and SMS campaigns using Campaign Monitor, Sprout Social, and Salesforce. Develop and oversee Miracle’s PR efforts in the U.S., including pitching media, writing press releases, and securing speaking/publishing opportunities for the Founder and CEO. Digital & Social Media Oversee Miracle Foundation and ThriveWell’s social media strategy and execution across platforms in both the U.S. and India. Manage digital advertising, email marketing, and retargeting campaigns with a focus on acquisition, engagement, and conversion. Proven track record of social media growth Product Marketing for ThriveWell (20%) Build and scale the product marketing function for ThriveWell, working closely with the update Product and Program teams. Develop positioning, messaging, and go-to-market strategies for ThriveWell with an emphasis on customer segmentation, market awareness, and credibility. Partner with Sales and Program teams to support outreach and partner communications. Measurement & Reporting Establish KPIs and report regularly on marketing performance to the Leadership Team and Board of Directors. Track campaign performance using tools like Google Analytics 4, Salesforce, and Campaign Monitor. Support Development and Product teams with website functionality, WordPress (Elementor Social, Canva, and Campaign Monitor. Stay current on marketing, digital, and product marketing trends to inform strategy. Team & Budget Management Supervise consultants, interns, and staff contributing to marketing efforts. Manage marketing budget, timelines, and deliverables. Seniority level
Seniority level Executive Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Non-profit Organizations Referrals increase your chances of interviewing at Miracle Foundation by 2x Get notified about new Marketing Director jobs in
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Director of Marketing Reports to: CEO Supervises: Marketing Consultants, Interns, and Marketing Staff Location: Austin, TX Department: Marketing Classification: Exempt Summary Marketing is the engine of growth for any organization and critical to its sustained success. The Director of Marketing is responsible for leading the strategic development, execution, and optimization of marketing efforts to grow awareness and drive engagement with both the Miracle Foundation and its technology product brand, ThriveWell. This role will primarily focus on elevating the Miracle Foundation’s brand through development and donor-focused marketing efforts, while also supporting product marketing and brand expansion for ThriveWell, our technology platform. This individual will be a strategic thinker and hands-on executor with a blend of creative, analytical, and technical skills. The Director will lead integrated marketing and communications strategies, brand positioning, digital marketing, content creation, public relations, and product marketing in alignment with organizational goals. Essential Functions Brand Strategy & Oversight Lead brand development and integrity across all Miracle Foundation and ThriveWell materials, messaging, and communications. Serve on the organization’s Executive Team, contributing to cross-functional strategy and leadership. Set and evolve Miracle Foundation and ThriveWell brand architecture in alignment with organizational growth. Marketing & Communications Collaborate with the CEO and executive team departments ( product, programs, and development) to manage all facets of marketing and digital communications. Lead external communications strategy for Miracle Foundation’s donor engagement, fundraising campaigns, and annual initiatives. Lead implementation of internal communications and brand guidelines, including reviewing slide decks, ensuring message alignment, and maintaining visual consistency across materials Manage content consultants in the creation and execution of email and SMS campaigns using Campaign Monitor, Sprout Social, and Salesforce. Develop and oversee Miracle’s PR efforts in the U.S., including pitching media, writing press releases, and securing speaking/publishing opportunities for the Founder and CEO. Digital & Social Media Oversee Miracle Foundation and ThriveWell’s social media strategy and execution across platforms in both the U.S. and India. Manage digital advertising, email marketing, and retargeting campaigns with a focus on acquisition, engagement, and conversion. Proven track record of social media growth Product Marketing for ThriveWell (20%) Build and scale the product marketing function for ThriveWell, working closely with the update Product and Program teams. Develop positioning, messaging, and go-to-market strategies for ThriveWell with an emphasis on customer segmentation, market awareness, and credibility. Partner with Sales and Program teams to support outreach and partner communications. Measurement & Reporting Establish KPIs and report regularly on marketing performance to the Leadership Team and Board of Directors. Track campaign performance using tools like Google Analytics 4, Salesforce, and Campaign Monitor. Support Development and Product teams with website functionality, WordPress (Elementor Social, Canva, and Campaign Monitor. Stay current on marketing, digital, and product marketing trends to inform strategy. Team & Budget Management Supervise consultants, interns, and staff contributing to marketing efforts. Manage marketing budget, timelines, and deliverables. Seniority level
Seniority level Executive Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Non-profit Organizations Referrals increase your chances of interviewing at Miracle Foundation by 2x Get notified about new Marketing Director jobs in
Austin, TX . Austin, TX $166,100.00-$274,600.00 6 days ago Austin, TX $225,000.00-$295,000.00 2 weeks ago Austin, TX $227,310.00-$253,292.00 2 weeks ago Austin, TX $175,000.00-$200,000.00 4 months ago Head of Strategy for Marketing, Communications and Corporate Social Responsibility
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Austin, TX $120,000.00-$200,000.00 19 hours ago Austin, TX $170,000.00-$200,000.00 5 days ago Austin, Texas Metropolitan Area 1 day ago Austin, TX $150,000.00-$300,000.00 1 month ago Austin, Texas Metropolitan Area 4 days ago Austin, TX $55,000.00-$150,000.00 4 weeks ago Vice President, Global Partner Marketing
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We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr