Brand Director - Ultra

About Monster Energy: Forget about blending in. That's not our style. We're the risk takers, the trailblazers, the game-changers. We're not perfect and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become on along the way. We are much more than a brand here. We are a way of life, a mindset. Join us. A Day in the Life: As the Brand Director for Monster Energy Ultra, you'll be responsible for crafting, implementing, and continuously refining the brand marketing plan to align with the dynamic marketplace. Your role will encompass managing the brand's product portfolio, enhancing brand awareness, and setting the overarching brand strategy. You'll play a key role in shaping consumer preferences, monitoring sales performance, and collaborating with cross-functional leaders. Additionally, you will lead the creation of marketing elements designed for use by sales teams and bottlers to boost retail presence and drive direct-to-consumer brand building. The Impact You'll Make: Own the brand strategy development and brand expression, ensuring all marketing efforts are on brand strategy. Lead, manage and coach the brand marketing team Develop and implement annual brand marketing plan collaboratively working cross functional marketing teams and other executive management teams. Lead the development of campaign and marketing program strategies to ensure brand marketing efforts are targeted, with clear objectives and purpose. Oversee the brand product portfolio on the creation of new products, strategic product updates, and their associated brand plans, selling materials, and digital marketing (social media, influencers, Search Engine Marketing (SEM), paid media, website, and email marketing). Demonstrate strong passion for the advancement and growth of the brand and business. Ensure the brand initiatives are woven into digital marketing execution through websites, social media, email marketing, videos and digital ads. Partner with marketing teams as needed for marketing efforts such as photo shoots, campaign creation, event appearances, social media content development and promotion, etc. Who You Are: Prefer a Bachelor's Degree in the field of --Business Administration, Marketing, Communications or related field of study More than 7 years of experience in marketing, brand management More than 5 years of experience in consumer packaged goods (CPG) industry preferred Computer Skills: Microsoft Office, Social Media, Click Up, Nielsen, Certifications & Licenses: N/A Additional Preferred Knowledge, Skills, or Abilities to be successful in this role: N/A Monster Energy provides a competitive total compensation; this position has an annual estimated salary of $123,750 - $165,000. The actual pay may vary depending on your skills, qualifications, experience, and work location. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the

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