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Curtis Media Group

Radio Program Director WBBB

Curtis Media Group, Raleigh, North Carolina, United States, 27601

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1 day ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. The Radio Program Director for WBBB located in Raleigh, NC is responsible for overseeing all on-air content and programming strategies to ensure alignment with the station's brand, audience goals, and business objectives. This role involves managing on-air talent, curating music and content schedules, and coordinating with sales, marketing, and promotions departments to drive ratings and revenue.

Key Responsibilities

Content Strategy & Programming Develop and implement programming schedules that align with station format and target demographics. Oversee the selection and rotation of music (for music stations) or content segments (for talk/news stations). Ensure all on-air content complies with FCC regulations and station policies. Talent Management Recruit, train, and manage on-air talent, including show hosts, DJs, and producers. Provide regular coaching and feedback to improve on-air performance and audience engagement. Schedule and approve on-air shifts and ensure adequate coverage. Audience Engagement Analyze ratings and listener feedback to refine programming decisions. Work closely with promotions and marketing to drive listener engagement across radio, social media, and live events. Monitor competitor stations and industry trends. Collaboration Partner with the sales team to align programming with advertiser needs and to develop sponsorship opportunities. Work with engineering and production to ensure broadcast quality and resolve technical issues quickly. Collaborate with digital teams to extend programming onto streaming and digital platforms. Administrative & Compliance Maintain accurate program logs, EAS tests, and other required documentation. Monitor music licensing compliance (BMI, ASCAP, SESAC, etc.). Assist with budget planning and manage programming expenses.

Qualifications

Bachelor’s degree in communications, media, journalism, or related field (preferred) 3+ years of experience in radio programming or related roles Strong leadership, communication, and organizational skills Deep understanding of radio formats, audience analytics (Nielsen, etc.), and FCC guidelines Familiarity with automation systems (e.g., WideOrbit, Zetta, NexGen) and audio editing tools

Key Traits

Creative thinker with strong editorial judgment Passionate about audio storytelling and audience connection Able to balance creative goals with business needs Calm under pressure and quick to solve problems

All interested applicants please send resume to Jonathan Brewster, Executive Vice President at: [email protected]

Curtis Media Group is an Equal Opportunity Employer. Seniority level

Seniority level Mid-Senior level Employment type

Employment type Full-time Job function

Job function Marketing, Public Relations, and Writing/Editing Industries Broadcast Media Production and Distribution Referrals increase your chances of interviewing at Curtis Media Group by 2x Sign in to set job alerts for “Director Radio” roles.

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