Senior Product Marketing Manager, Lifecycle and Engagement, Luna Prime Gaming Ma
Amazon Games, Seattle
Senior Product Marketing Manager, Lifecycle and Engagement, Luna Prime Gaming Marketing
Join to apply for the Senior Product Marketing Manager, Lifecycle and Engagement, Luna Prime Gaming Marketing role at Amazon Games
Senior Product Marketing Manager, Lifecycle and Engagement, Luna Prime Gaming Marketing
1 day ago Be among the first 25 applicants
Join to apply for the Senior Product Marketing Manager, Lifecycle and Engagement, Luna Prime Gaming Marketing role at Amazon Games
Get AI-powered advice on this job and more exclusive features.
Description
As the Senior Product Marketing Manager you will define the next chapter of gaming entertainment for millions of players worldwide. At Amazon Luna Prime Gaming, we are building an industry-leading gaming service where players come to discover, play, buy and subscribe to the world's best video games. We are looking for a customer-obsessed, innovative and data-driven Senior Product Marketing Manager (PMM) to join our team and lead lifecycle marketing, retention and upsell for our rapidly growing customer base.
Description
As the Senior Product Marketing Manager you will define the next chapter of gaming entertainment for millions of players worldwide. At Amazon Luna Prime Gaming, we are building an industry-leading gaming service where players come to discover, play, buy and subscribe to the world's best video games. We are looking for a customer-obsessed, innovative and data-driven Senior Product Marketing Manager (PMM) to join our team and lead lifecycle marketing, retention and upsell for our rapidly growing customer base.
In this role, you will be the marketing owner of Amazon Luna Prime Gaming's engagement and upsell goals. You will be customer-obsessed in understanding drivers of engagement, and advocate on behalf of our customers across the organization. You will partner with stakeholders across Amazon Luna Prime Gaming, broader Amazon teams, and industry partners to build and execute the lifecycle marketing strategy to achieve your goals. You will formulate and rapidly execute marketing initiatives, dive-deep into the data to generate insights, and iterate and scale based on your learnings. You will operate with a worldwide scope, and adapt your strategy based on region-specific insights where applicable.
Key job responsibilities
- Develop and deliver the marketing strategy to improve engagement at every stage of the customer journey.
- Build a deep understanding of customer journeys and drivers of engagement and lapse, and step up as the subject matter expert of engagement within the organization. Regularly dive deep and inspect key metrics, work with data science teams to surface and analyze new metrics as needed. Identify patterns and key insights, surface in weekly/monthly business review mechanisms, and drive continuous learning and improvement in your domain.
- Manage the end-to-end execution of lifecycle marketing initiatives: Define message & copy, drive legal reviews, provide & drive creative brief, define target customer segments, drive localization, campaign building, launching and performance tracking. Demonstrate hands-on leadership in developing and executing new initiatives from concept to completion. Leverage merchandising teams, marketing channel SMEs and Tech/BI teams to scale & automate.
- Build a deep understanding of upsell and retention drivers, and step up as the thought leader and subject matter expert within the organization.
- Manage multiple initiatives simultaneously, navigating ambiguity and shifting priorities in a fast-paced environment.
- Collaborate with and influence across functions to identify and deliver lifecycle initiatives that go beyond marketing. These will include, among other things, working with Product and Tech teams to conceptualize and deliver new product features; and with Business Development (BD) and Go-to-Market (GTM) teams to develop new content initiatives and promotions.
- Adapt global strategies to meet local needs — identify country-specific nuances that require tailored approaches to maximize adoption and engagement while meeting legal requirements.
Your day will be a dynamic blend of strategic planning, cross-functional collaboration, and data-driven decision-making. You'll navigate complex marketing landscapes, craft compelling narratives that drive global impact, and develop marketing strategies that resonate across diverse markets. You'll work with teams worldwide to build and execute campaigns that strengthen our brand presence and drive business growth.
About The Team
Our Amazon Luna Prime Gaming team is a passionate group of innovators dedicated to creating seamless, engaging gaming experiences. We're committed to breaking down barriers and connecting players globally through cutting-edge technology and creative marketing approaches.
Basic Qualifications
- 6+ years of professional non-internship marketing experience
- Ability to juggle multiple priorities and make things happen in a fast-paced, dynamic environment; strong bias for action
- Excellent verbal and written interpersonal skills; ability to work successfully with and influence all levels of an organization
- Strong analytical and quantitative skills; ability to use hard data and metrics to back up assumptions and evaluate outcomes
- Experience with digital marketing tools and analytics platforms, and willingness to learn new tools
- MBA or advanced degree
- Background in customer lifecycle marketing, personalization, or engagement strategy
- Gaming industry experience
- Experience with subscription-based services
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Company - Amazon.com Services LLC
Job ID: A3047351
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-time
Job function
Job function
Public Relations and MarketingIndustries
Entertainment Providers
Referrals increase your chances of interviewing at Amazon Games by 2x
Sign in to set job alerts for “Senior Product Marketing Manager” roles.
Marketing Manager - Paid Media & O&O channels, Amazon Key
Bellevue, WA $108,400.00-$185,000.00 3 weeks ago
Seattle, WA $75,004.80-$90,001.60 5 days ago
Seattle, WA $143,300.00-$214,900.00 2 weeks ago
Seattle, WA $158,000.00-$223,000.00 6 days ago
TikTok Shop - Integrated Campaign Marketing Manager
Seattle, WA $106,400.00-$191,330.00 5 days ago
Seattle, WA $85,000.00-$100,000.00 2 months ago
Senior B2B Marketing Manager, Amazon Key
Seattle, WA $143,300.00-$214,900.00 2 weeks ago
Seattle, WA $128,000.00-$186,000.00 2 weeks ago
Bellevue, WA $95,000.00-$120,000.00 1 week ago
Product Marketing Manager, Meta Horizon Experiences
Seattle, WA $158,000.00-$223,000.00 5 days ago
Seattle, WA $158,000.00-$223,000.00 1 week ago
Product Marketing Manager, Devices Go-To-Market
Seattle, WA $158,000.00-$223,000.00 1 week ago
Seattle, WA $147,000.00-$259,000.00 1 day ago
Product Marketing Manager, Amazon Business
Seattle, WA $98,200.00-$179,600.00 5 days ago
Product Marketing Manager, Devices Go-To-Market
Seattle, WA $99,000.00-$151,000.00 1 week ago
Seattle, WA $128,000.00-$186,000.00 1 week ago
Seattle, WA $100,000.00-$120,000.00 4 days ago
Seattle, WA $150,000.00-$180,000.00 6 days ago
Seattle, WA $106,400.00-$191,330.00 3 weeks ago
Seattle, WA $127,200.00-$174,900.00 1 week ago
Seattle, WA $158,000.00-$223,000.00 6 days ago
Preston, WA $76,000.00-$100,000.00 1 week ago
Bellevue, WA $90,000.00-$140,000.00 1 year ago
Director - Global Digital Marketing & Virtual Experiences
Bellevue, WA $217,500.00-$312,685.00 1 week ago
Seattle, WA $98,200.00-$179,600.00 3 weeks ago
Seattle, WA $78,000.00-$110,000.00 5 days ago
Seattle, WA $94,600.00-$141,800.00 17 hours ago
Marketing Manager, Global Industry Marketing - Public & Social Sector
Global Product Marketing Manager, Amazon Music
Seattle, WA $98,200.00-$179,600.00 1 week ago
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr