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Product Marketing Manager - Wearables Experiences
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Meta Join to apply for the
Product Marketing Manager - Wearables Experiences
role at
Meta Get AI-powered advice on this job and more exclusive features. This range is provided by Meta. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$128,000.00/yr - $186,000.00/yr Meta is on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies. We plan to release multiple products and technologies over the next few years that will define new categories, help bring Wearables to millions of consumers and advance Meta's mission of bringing the world closer together.The Wearables Product Marketing Team is looking for a growth-minded Product Marketing Manager to lead go-to-market efforts that support engagement/retention by building foundational lifecycle and engagement strategies for software experiences. You will represent the customer point of view within the business, partnering closely with product, user testing, communications and other functions to drive complex initiatives that create lasting impact. You will bring a combination of strategic vision, proven communication skills, a collaborative mindset, analytical acumen, and hardware and/or software product launch experience, having worked in highly cross-functional, dynamic environments built to move fast, effectively prioritize and pivot quickly as needed.
Product Marketing Manager - Wearables Experiences Responsibilities:
Partner closely with product teams to define prioritization, strategy, roadmap and success metrics across a range of cross-functional business initiatives to achieve engagement and retention Build foundational lifecycle and engagement strategies that drive onboarding, engagement, and retentive usage of software experiences Plan, coordinate, and execute product launch and go-to-market strategies, including goals, channel plans, messaging, asset development and integrated launch planning with cross functional partners Drive target audience definition, value proposition, messaging development, content creation, and go-to-market channel activation across audiences to achieve awareness, adoption, and retention goals Partner with research teams to gather market, category, channel and audience insights to inform launch and growth tactics for software experiences
Minimum Qualifications:
6+ years of experience in strategic marketing, product marketing management or product management, within technology, internet technology, or management consulting Combination of strategic product marketing experiences and hands-on tactical execution Experience with customer research and proficiency in using data and insights to inform product and Go-To-Market strategy Experience working in a cross-functional capacity within a dynamic environment Experience delivering product launch results with internal and external partners including product, sales, marketing, communications, partnerships, legal and policy
Preferred Qualifications:
MBA or equivalent experience Experience in developing go to market strategies and partnering closely with product teams Experience in consumer tech hardware and/or software for hardware products Domain knowledge in AR, smart glasses, and/or wearable devices
About Meta:
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
$128,000/year to $186,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta. Seniority level
Seniority level Not Applicable Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Technology, Information and Internet Referrals increase your chances of interviewing at Meta by 2x Sign in to set job alerts for “Product Marketing Manager” roles.
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Product Marketing Manager - Wearables Experiences
role at
Meta Join to apply for the
Product Marketing Manager - Wearables Experiences
role at
Meta Get AI-powered advice on this job and more exclusive features. This range is provided by Meta. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$128,000.00/yr - $186,000.00/yr Meta is on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies. We plan to release multiple products and technologies over the next few years that will define new categories, help bring Wearables to millions of consumers and advance Meta's mission of bringing the world closer together.The Wearables Product Marketing Team is looking for a growth-minded Product Marketing Manager to lead go-to-market efforts that support engagement/retention by building foundational lifecycle and engagement strategies for software experiences. You will represent the customer point of view within the business, partnering closely with product, user testing, communications and other functions to drive complex initiatives that create lasting impact. You will bring a combination of strategic vision, proven communication skills, a collaborative mindset, analytical acumen, and hardware and/or software product launch experience, having worked in highly cross-functional, dynamic environments built to move fast, effectively prioritize and pivot quickly as needed.
Product Marketing Manager - Wearables Experiences Responsibilities:
Partner closely with product teams to define prioritization, strategy, roadmap and success metrics across a range of cross-functional business initiatives to achieve engagement and retention Build foundational lifecycle and engagement strategies that drive onboarding, engagement, and retentive usage of software experiences Plan, coordinate, and execute product launch and go-to-market strategies, including goals, channel plans, messaging, asset development and integrated launch planning with cross functional partners Drive target audience definition, value proposition, messaging development, content creation, and go-to-market channel activation across audiences to achieve awareness, adoption, and retention goals Partner with research teams to gather market, category, channel and audience insights to inform launch and growth tactics for software experiences
Minimum Qualifications:
6+ years of experience in strategic marketing, product marketing management or product management, within technology, internet technology, or management consulting Combination of strategic product marketing experiences and hands-on tactical execution Experience with customer research and proficiency in using data and insights to inform product and Go-To-Market strategy Experience working in a cross-functional capacity within a dynamic environment Experience delivering product launch results with internal and external partners including product, sales, marketing, communications, partnerships, legal and policy
Preferred Qualifications:
MBA or equivalent experience Experience in developing go to market strategies and partnering closely with product teams Experience in consumer tech hardware and/or software for hardware products Domain knowledge in AR, smart glasses, and/or wearable devices
About Meta:
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
$128,000/year to $186,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta. Seniority level
Seniority level Not Applicable Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Technology, Information and Internet Referrals increase your chances of interviewing at Meta by 2x Sign in to set job alerts for “Product Marketing Manager” roles.
Seattle, WA $158,000.00-$223,000.00 2 weeks ago Seattle, WA $143,300.00-$214,900.00 1 week ago Seattle, WA $143,300.00-$214,900.00 1 week ago Product Marketing Manager, Meta Horizon Experiences
Seattle, WA $158,000.00-$223,000.00 2 weeks ago Product Marketing Manager, Workplace SMB
Seattle, WA $158,000.00-$223,000.00 2 days ago Product Marketing Manager - Wearables, Trust
Seattle, WA $158,000.00-$223,000.00 1 week ago Product Marketing Manager, Amazon Business
Seattle, WA $98,200.00-$179,600.00 2 weeks ago Product Marketing Manager, Devices Go-To-Market
Seattle, WA $158,000.00-$223,000.00 3 days ago Product Marketing Manager, Amazon Business
Seattle, WA $98,200.00-$179,600.00 2 weeks ago Product Marketing Manager, Devices Go-To-Market
Seattle, WA $99,000.00-$151,000.00 3 days ago Seattle, WA $85,000.00-$100,000.00 1 month ago Seattle, WA $128,000.00-$186,000.00 4 days ago Product Marketing Manager, North American Stores Marketing, Amazon
Seattle, WA $98,200.00-$179,600.00 1 week ago Seattle, WA $98,200.00-$179,600.00 1 week ago Seattle, WA $158,000.00-$223,000.00 2 weeks ago Greater Seattle Area $90,000.00-$115,000.00 4 weeks ago Seattle, WA $127,200.00-$174,900.00 5 days ago Product Marketing Manager, Promotions, Global Marketing Promotions, Amazon Music
Seattle, WA $98,200.00-$179,600.00 1 week ago Global Product Marketing Manager, Amazon Music
Product Marketing Manager, Seller Success
Seattle, WA $98,200.00-$179,600.00 4 days ago Seattle, WA $104,000.00-$177,000.00 6 days ago Bellevue, WA $128,000.00-$191,000.00 2 weeks ago Global Product Marketing Manager, Amazon Music
Senior Product Marketing Manager, Amazon Canada
Seattle, WA $98,200.00-$179,600.00 20 hours ago Seattle, WA $98,200.00-$179,600.00 5 days ago Seattle, WA $98,200.00-$179,600.00 4 days ago Seattle, WA $138,500.00-$207,800.00 2 weeks ago Product Marketing Manager, Ad Products, 5+ years of experience
Seattle, WA $147,000.00-$259,000.00 6 days ago Director - Global Digital Marketing & Virtual Experiences
Bellevue, WA $217,500.00-$312,685.00 4 days ago Seattle, WA $167,700.00-$251,500.00 2 weeks ago Seattle, WA $158,000.00-$223,000.00 3 days ago Alexa Social Marketing Creator, Alexa Brand and Lifecycle Marketing
Seattle, WA $69,400.00-$148,500.00 20 hours ago Director - Global Digital Marketing & Virtual Experiences
Bellevue, WA $217,500.00-$312,685.00 4 days ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr