NYC Staffing
Media Planning Manager - Bid Management, Paid, Programmatic
NYC Staffing, Hoboken, New Jersey, United States, 07030
Media Planning Manager
The Media Planning Manager will build and execute advertising solutions, using our proven conversion-driven and brand building solutions. You will be responsible for the strategic planning and stewardship of the media campaigns, inclusive of campaign set-up or guidance for the advertiser, pacing & optimizations, and performance reporting. This is a 6-month, 40 hour per week contract role. Key Responsibilities
Responsible for strategic planning and execution inclusive of both managed and self service campaigns, acting as the consultative expert. Active subject matter expert on media planning, audience strategy, and platform activation, acting as a key internal resource. Attending external client and agency calls, acting as the expert on media tactics, audience strategy, campaign stewardship, and ad serving platform expertise. Demonstrate deep expertise of various media types, including but not limited to paid search, programmatic display (Onsite, Offsite), direct digital sponsorships, CTV, social media (Meta, Pinterest, TikTok), digital OOH, and experiential in-store tactics (demos, sampling, TV wall, etc.). Understand and apply the purchase funnel based on client objectives: upper funnel awareness, mid-funnel consideration, lower funnel conversion. Work with Sales & Account Management teams to formulate strategic, data-driven media proposals that achieve client goals. Communicate campaign performance metrics, insights, and optimization recommendations by leading regular calls with internal & external stakeholders. Identify incremental revenue streams, in partnership with Sales, based on campaign performance, test & learn opportunities, and seasonal programming. Partner with Media Insights on campaign measurement and insights generation. Responsible for adhering to internal SLAs and campaign QA processes to ensure a seamless campaign launch for both managed-service and self-service campaigns, resulting in a high-quality experience for advertisers. Partner with cross-functional teams to successfully traffic campaigns into varying ad technology environments (Onsite, Offsite, Paid Social, Search, In-store, etc). Qualifications
Four-year Bachelor's Degree in Advertising, Marketing or related field 3+ years of experience in bid management, campaign management/optimization, or digital media operations within paid search, programmatic display, publisher display media, network media buys, and/or social media platforms Deep understanding of digital media metrics (CPM, ROAS, CPC, CTR, New Buyer, etc.) and ability to analyze media math to inform optimizations Client facing experience with the ability to proactively identify risks and effectively develop and communicate solutions Strong curiosity to learn new ad platforms and media tactics while thinking critically on their application High comfortability with navigating a rapidly evolving environment and operating in ambiguous situations Ability to advise partners on media best practices and areas of opportunity Strong project management skills and the capacity to work under pressure while managing competing and/or changing priorities Understanding of traditional and interactive media planning elements Proficiency working with Microsoft programs: Excel (pivot tables, data/number analysis), PowerPoint (deck creation, visual storytelling), Word, Outlook Experience using systems like Salesforce, JIRA, Tableau, SQL, Power BI Extensive experience and expertise in programmatic advertising, including knowledge of DSPs, DMPs, ad exchanges In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment. Benefits Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service. Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also: Email your resume in Word to: april.segedi@jobalert.creativecircle.com *Please do NOT change the email subject line in any way. You must keep the JobID: DR8-1872401 -- in the email subject line for your application to be considered. *April Segedi - Recruiter For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. This job was first posted by Creative Circle on 07/29/2025 and applications will be accepted on an ongoing basis until the position is filled or closed. Creative Circle is an Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements.
The Media Planning Manager will build and execute advertising solutions, using our proven conversion-driven and brand building solutions. You will be responsible for the strategic planning and stewardship of the media campaigns, inclusive of campaign set-up or guidance for the advertiser, pacing & optimizations, and performance reporting. This is a 6-month, 40 hour per week contract role. Key Responsibilities
Responsible for strategic planning and execution inclusive of both managed and self service campaigns, acting as the consultative expert. Active subject matter expert on media planning, audience strategy, and platform activation, acting as a key internal resource. Attending external client and agency calls, acting as the expert on media tactics, audience strategy, campaign stewardship, and ad serving platform expertise. Demonstrate deep expertise of various media types, including but not limited to paid search, programmatic display (Onsite, Offsite), direct digital sponsorships, CTV, social media (Meta, Pinterest, TikTok), digital OOH, and experiential in-store tactics (demos, sampling, TV wall, etc.). Understand and apply the purchase funnel based on client objectives: upper funnel awareness, mid-funnel consideration, lower funnel conversion. Work with Sales & Account Management teams to formulate strategic, data-driven media proposals that achieve client goals. Communicate campaign performance metrics, insights, and optimization recommendations by leading regular calls with internal & external stakeholders. Identify incremental revenue streams, in partnership with Sales, based on campaign performance, test & learn opportunities, and seasonal programming. Partner with Media Insights on campaign measurement and insights generation. Responsible for adhering to internal SLAs and campaign QA processes to ensure a seamless campaign launch for both managed-service and self-service campaigns, resulting in a high-quality experience for advertisers. Partner with cross-functional teams to successfully traffic campaigns into varying ad technology environments (Onsite, Offsite, Paid Social, Search, In-store, etc). Qualifications
Four-year Bachelor's Degree in Advertising, Marketing or related field 3+ years of experience in bid management, campaign management/optimization, or digital media operations within paid search, programmatic display, publisher display media, network media buys, and/or social media platforms Deep understanding of digital media metrics (CPM, ROAS, CPC, CTR, New Buyer, etc.) and ability to analyze media math to inform optimizations Client facing experience with the ability to proactively identify risks and effectively develop and communicate solutions Strong curiosity to learn new ad platforms and media tactics while thinking critically on their application High comfortability with navigating a rapidly evolving environment and operating in ambiguous situations Ability to advise partners on media best practices and areas of opportunity Strong project management skills and the capacity to work under pressure while managing competing and/or changing priorities Understanding of traditional and interactive media planning elements Proficiency working with Microsoft programs: Excel (pivot tables, data/number analysis), PowerPoint (deck creation, visual storytelling), Word, Outlook Experience using systems like Salesforce, JIRA, Tableau, SQL, Power BI Extensive experience and expertise in programmatic advertising, including knowledge of DSPs, DMPs, ad exchanges In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment. Benefits Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service. Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also: Email your resume in Word to: april.segedi@jobalert.creativecircle.com *Please do NOT change the email subject line in any way. You must keep the JobID: DR8-1872401 -- in the email subject line for your application to be considered. *April Segedi - Recruiter For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. This job was first posted by Creative Circle on 07/29/2025 and applications will be accepted on an ongoing basis until the position is filled or closed. Creative Circle is an Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements.