e.l.f. Cosmetics
Senior Analytics Manager, rhode
e.l.f. Cosmetics, Los Angeles, California, United States, 90001
Senior Analytics Manager, rhode
rhode is a line of curated skincare essentials. Formulated for a variety of skin types and needs with high performance ingredients, it's a daily routine that nourishes your skin barrier over time. We are a pioneering brand in the beauty space, driven by innovation and deep connection to our community. With a strong focus on authentic storytelling and meaningful engagement, we are committed to creating a lasting impact in our category. rhode is a brand rooted in intention, innovation, and impact
and we're growing quickly. rhode is seeking a strategic and hands-on Sr. Manager of Analytics to own end-to-end analytics across our digital ecosystem. This role will play a critical part in translating complex data into actionable insights that drive business growth across site optimization, performance marketing, customer acquisition and retention, and customer experience. You will partner closely with cross-functional stakeholders in ecommerce, marketing, product, and customer service to provide strategic data guidance, dashboards, and recommendations. This is a high-impact role for someone who thrives in fast-paced environments and is excited about joining a high-growth beauty brand. What You'll Do
Site & Marketing Mix Analytics Lead analysis of customer behavior across rhode's ecommerce platforms (Shopify, Meta Checkout, TikTok Shop, etc), CRM platforms (Email/SMS), and performance marketing (Meta, TikTok, Google, Affiliates). Monitor KPIs including conversion rate, bounce rate, AOV, CLTV, new customer acquisition, and other site performance metrics Develop and maintain dashboards in Shopify, GA4, Looker, Tableau, Northbeam, Triple Whale or similar tools Experimentation & Optimization Partner with digital product, growth marketing and retention marketing teams to design and evaluate A/B tests and personalization efforts Identify trends and opportunities across digital channels, providing actionable insights with profitable growth Customer Insights Segment and analyze customer cohorts to inform lifecycle strategies, loyalty, retention, and CRM, providing insights on purchase behavior, maximizing cart value and repeat purchase Support the launch and optimization of new programs (subscription, loyalty, international expansion) with data Data Governance & Infrastructure Partner with data engineering and web development teams to ensure clean data collection, tagging, and pipeline health Evaluate and integrate analytics tools and vendors as needed, leading the RFP process for MMM and MTA tools Build a culture of continuous improvement and optimization through data What You'll Bring
5+ years of experience in analytics, preferably in DTC ecommerce or consumer tech Deep fluency in GA4, Shopify Analytics, Looker (or similar BI), AWS, and SQL Experience with attribution modeling (MTA) and media mix evaluation (MMM) Understanding of customer journey and funnel analysis Hands-on experience running and analyzing A/B tests, incrementality, hold-out groups, and match market testing Ability to synthesize and communicate insights clearly to both technical and non-technical teams Highly collaborative, with a bias toward action and curiosity Prior experience in a fast-paced, high-growth environment preferred $135,000 - $150,000 a year
rhode is a line of curated skincare essentials. Formulated for a variety of skin types and needs with high performance ingredients, it's a daily routine that nourishes your skin barrier over time. We are a pioneering brand in the beauty space, driven by innovation and deep connection to our community. With a strong focus on authentic storytelling and meaningful engagement, we are committed to creating a lasting impact in our category. rhode is a brand rooted in intention, innovation, and impact
and we're growing quickly. rhode is seeking a strategic and hands-on Sr. Manager of Analytics to own end-to-end analytics across our digital ecosystem. This role will play a critical part in translating complex data into actionable insights that drive business growth across site optimization, performance marketing, customer acquisition and retention, and customer experience. You will partner closely with cross-functional stakeholders in ecommerce, marketing, product, and customer service to provide strategic data guidance, dashboards, and recommendations. This is a high-impact role for someone who thrives in fast-paced environments and is excited about joining a high-growth beauty brand. What You'll Do
Site & Marketing Mix Analytics Lead analysis of customer behavior across rhode's ecommerce platforms (Shopify, Meta Checkout, TikTok Shop, etc), CRM platforms (Email/SMS), and performance marketing (Meta, TikTok, Google, Affiliates). Monitor KPIs including conversion rate, bounce rate, AOV, CLTV, new customer acquisition, and other site performance metrics Develop and maintain dashboards in Shopify, GA4, Looker, Tableau, Northbeam, Triple Whale or similar tools Experimentation & Optimization Partner with digital product, growth marketing and retention marketing teams to design and evaluate A/B tests and personalization efforts Identify trends and opportunities across digital channels, providing actionable insights with profitable growth Customer Insights Segment and analyze customer cohorts to inform lifecycle strategies, loyalty, retention, and CRM, providing insights on purchase behavior, maximizing cart value and repeat purchase Support the launch and optimization of new programs (subscription, loyalty, international expansion) with data Data Governance & Infrastructure Partner with data engineering and web development teams to ensure clean data collection, tagging, and pipeline health Evaluate and integrate analytics tools and vendors as needed, leading the RFP process for MMM and MTA tools Build a culture of continuous improvement and optimization through data What You'll Bring
5+ years of experience in analytics, preferably in DTC ecommerce or consumer tech Deep fluency in GA4, Shopify Analytics, Looker (or similar BI), AWS, and SQL Experience with attribution modeling (MTA) and media mix evaluation (MMM) Understanding of customer journey and funnel analysis Hands-on experience running and analyzing A/B tests, incrementality, hold-out groups, and match market testing Ability to synthesize and communicate insights clearly to both technical and non-technical teams Highly collaborative, with a bias toward action and curiosity Prior experience in a fast-paced, high-growth environment preferred $135,000 - $150,000 a year