The Farmer's Dog
Senior Product Designer II
The Farmer's Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care. We're starting by radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly-made dog food directly to customers' doors. Our ultimate goal is to create innovative, delightful and personalized experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backwards industry into the future. To date, The Farmer's Dog has delivered over 1 billion meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets. What We Stand For and Where You'll Come In
As a Senior Product Designer II you will own the vision, strategy, and execution of products that help potential customers discover, understand, and become customers of The Farmer's Dog. Your mission is to create seamless, personalized, and high-converting experiences across our digital touchpointshelping more dog lovers understand the value of the brand, gain confidence that they're making the right decision for their dog, and take the first step toward lifelong, healthier care for their pets. This is a high-impact leadership role at the intersection of growth strategy, customer behavior, and digital product design. You'll partner closely with cross-functional teamsincluding Growth Marketing, Engineering, Data, and CXto identify opportunities, test hypotheses, and launch high-impact programs that improve conversion rates and drive sustainable customer growth. Over time, you'll define and evolve a cohesive acquisition journey that delivers clarity, confidence, and joy to every prospective customerdriving measurable business growth while reinforcing the company's mission and brand. One Team: We don't think of ourselves as "Acquisition Marketers", "Engineers", "Data Analysts", or "Product Managers". Beyond denoting skill sets and areas of expertise, we don't think departments matter. We'd rather align ourselves to the goals we're working to achieve and make sure we have necessary subject matter expertise to drive meaningful impact. We strive to orient ourselves around customer problems TOGETHER
getting the right people, with the right context, in the right rooms/Zooms to solve problems holistically. We are skeptical about everything and precious about nothing: Ideas can and should come from anywhere, and we aren't tied to our own. We proactively source input. We talk to our customers and leads regularly and are quick to change course if we know there's a better or more impactful way to solve problems. We consider the customer journey in all of our decisions: We know that no interaction exists in a silo and therefore understand how important every single one is. We ensure our strategy sets prospective and new customers up for success and drives long-term retention. We answer questions and address problems early and proactively. We understand the value of different channels, initiatives, and messages and know how to articulate impact and advocate for prioritization holistically. We Execute For Impact: We don't subscribe to "best practices" or "industry KPIs". We're uninterested in how we compare to "benchmarks"; instead we orient ourselves around being the best we can possibly be. Similarly, we don't subscribe to rigid or classical expectations of roles
i.e. acquisition is hyper-focused on improving customer retention and experience. We Are Focused and Work Without Assumption : We are not beholden to ideas. We have goals and believe everything beyond that is a series of hypotheses to validate. To that end, we seek to work in sequence and not in parallel. We constantly ask ourselves, "what's the most important hypothesis I should be working on right now? How do I confirm or reject that hypothesis as fast as possible?". We rarely have timelines/deadlines and are constantly taking in new information and adjusting our priorities accordingly. We don't expect to be perfect the first time. How You'll Make An Impact
Lead the design of early customer experiences, from first impression through decision-making, using service design principles to shape how people discover, understand, and consider The Farmer's Dog. Develop and communicate a clear point of view on what we're building and why, aligning pawds around design strategy and customer goals across digital and physical surfaces. Use customer psychology, storytelling, and systems thinking to create persuasive, emotionally resonant experiences across multiple touchpoints including site, email, SMS, and customer support. Prototype quickly to test, validate, and evolve ideas, gathering feedback through both qualitative and quantitative research and bringing others along in your process. Build scalable systems that account for edge cases, complexity, and business constraints while maintaining a high bar for craft, usability, and cohesion. Collaborate closely with Conversion & Acquisition, engineering, brand, and content partners, advocating for design with clarity, empathy, and strategic influence. Contribute to and evolve our design system with a sharp eye for detail, identifying opportunities to refine, automate, and improve how we work. Mentor and support other designers by modeling strong design thinking, sharing feedback generously, and raising the bar for quality and consistency. Bring structure to ambiguity by organizing workshops, creating alignment artifacts, and guiding projects through uncertainty toward clear, actionable outcomes. Prioritize work that drives impact by helping prospective customers make confident decisions that are right for their dog and right for the business. We're Excited About You Because
You have 7+ years of experience designing customer-facing products, ideally in environments where education and conversion are key. You think in systems and services, not just screens, and have a track record of designing cohesive journeys across channels and customer states. You combine strategic thinking with exceptional craft, designing with precision at both the conceptual and visual levels. You have a deep understanding of customer behavior and psychology, and use it to create persuasive, human-centered solutions that build trust and clarity. You know how to bring teams together by aligning partners across product, engineering, brand, and customer support with clarity and intention. You are fluent in tools like Figma and experienced with prototyping, research, testing, and analytics, using data to shape and measure your work. You are a proactive communicator, a thoughtful collaborator, and an effective facilitator who can navigate ambiguity with confidence. You care about mentoring and sharing your thinking to help others grow and elevate the overall design culture. You think critically about how we work and actively contribute to improving process, systems, and design operations. And of course, you love dogs. Office Guidelines
We are an in-office culture, made of in-office people who thrive on the collaboration and magnetism of working in a shared space. We are seeking individuals who excel in this type of environment, where being present fosters deeper connections and engagement. Our Belonging Philosophy:
At TFD, we believe Belonging is a shared commitment to creating a workplace where every person feels respected, valued, and empowered to be themselves. When people feel a true sense of belonging, they do their best work, take smart risks, and bring forward diverse perspectives
leading to stronger decisions and deeper relationships. We anchor this belief in a simple phrase: "Everyone's welcome at the dog park." No matter your background, identity, or role, there's space for you here. There's no one way to show up at the dog park just shared space, mutual respect, and the freedom to be yourself. Being included is just the beginning, it's about contributing your voice, growing through challenges, and building trust through shared goals. This philosophy guides how we lead, how we hire, how we communicate, and how we grow. We continuously evaluate to ensure we are creating a consistent experience that cultivates belonging for all employees, from hiring and performance reviews to talent development. We also believe Belonging happens in everyday moments of connection; lunch with a new teammate, a shared laugh, or a quick story about your weekend. Our structure includes biannual employee surveys, manager training, TFD camps, and support from Humans to ensure we're listening and learning from our Team. Together, these efforts reflect what Belonging means at TFD: a culture where everyone can thrive. A Few of Our Best Benefits
Dog-friendly office in Greenwich Village Market
The Farmer's Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care. We're starting by radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly-made dog food directly to customers' doors. Our ultimate goal is to create innovative, delightful and personalized experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backwards industry into the future. To date, The Farmer's Dog has delivered over 1 billion meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets. What We Stand For and Where You'll Come In
As a Senior Product Designer II you will own the vision, strategy, and execution of products that help potential customers discover, understand, and become customers of The Farmer's Dog. Your mission is to create seamless, personalized, and high-converting experiences across our digital touchpointshelping more dog lovers understand the value of the brand, gain confidence that they're making the right decision for their dog, and take the first step toward lifelong, healthier care for their pets. This is a high-impact leadership role at the intersection of growth strategy, customer behavior, and digital product design. You'll partner closely with cross-functional teamsincluding Growth Marketing, Engineering, Data, and CXto identify opportunities, test hypotheses, and launch high-impact programs that improve conversion rates and drive sustainable customer growth. Over time, you'll define and evolve a cohesive acquisition journey that delivers clarity, confidence, and joy to every prospective customerdriving measurable business growth while reinforcing the company's mission and brand. One Team: We don't think of ourselves as "Acquisition Marketers", "Engineers", "Data Analysts", or "Product Managers". Beyond denoting skill sets and areas of expertise, we don't think departments matter. We'd rather align ourselves to the goals we're working to achieve and make sure we have necessary subject matter expertise to drive meaningful impact. We strive to orient ourselves around customer problems TOGETHER
getting the right people, with the right context, in the right rooms/Zooms to solve problems holistically. We are skeptical about everything and precious about nothing: Ideas can and should come from anywhere, and we aren't tied to our own. We proactively source input. We talk to our customers and leads regularly and are quick to change course if we know there's a better or more impactful way to solve problems. We consider the customer journey in all of our decisions: We know that no interaction exists in a silo and therefore understand how important every single one is. We ensure our strategy sets prospective and new customers up for success and drives long-term retention. We answer questions and address problems early and proactively. We understand the value of different channels, initiatives, and messages and know how to articulate impact and advocate for prioritization holistically. We Execute For Impact: We don't subscribe to "best practices" or "industry KPIs". We're uninterested in how we compare to "benchmarks"; instead we orient ourselves around being the best we can possibly be. Similarly, we don't subscribe to rigid or classical expectations of roles
i.e. acquisition is hyper-focused on improving customer retention and experience. We Are Focused and Work Without Assumption : We are not beholden to ideas. We have goals and believe everything beyond that is a series of hypotheses to validate. To that end, we seek to work in sequence and not in parallel. We constantly ask ourselves, "what's the most important hypothesis I should be working on right now? How do I confirm or reject that hypothesis as fast as possible?". We rarely have timelines/deadlines and are constantly taking in new information and adjusting our priorities accordingly. We don't expect to be perfect the first time. How You'll Make An Impact
Lead the design of early customer experiences, from first impression through decision-making, using service design principles to shape how people discover, understand, and consider The Farmer's Dog. Develop and communicate a clear point of view on what we're building and why, aligning pawds around design strategy and customer goals across digital and physical surfaces. Use customer psychology, storytelling, and systems thinking to create persuasive, emotionally resonant experiences across multiple touchpoints including site, email, SMS, and customer support. Prototype quickly to test, validate, and evolve ideas, gathering feedback through both qualitative and quantitative research and bringing others along in your process. Build scalable systems that account for edge cases, complexity, and business constraints while maintaining a high bar for craft, usability, and cohesion. Collaborate closely with Conversion & Acquisition, engineering, brand, and content partners, advocating for design with clarity, empathy, and strategic influence. Contribute to and evolve our design system with a sharp eye for detail, identifying opportunities to refine, automate, and improve how we work. Mentor and support other designers by modeling strong design thinking, sharing feedback generously, and raising the bar for quality and consistency. Bring structure to ambiguity by organizing workshops, creating alignment artifacts, and guiding projects through uncertainty toward clear, actionable outcomes. Prioritize work that drives impact by helping prospective customers make confident decisions that are right for their dog and right for the business. We're Excited About You Because
You have 7+ years of experience designing customer-facing products, ideally in environments where education and conversion are key. You think in systems and services, not just screens, and have a track record of designing cohesive journeys across channels and customer states. You combine strategic thinking with exceptional craft, designing with precision at both the conceptual and visual levels. You have a deep understanding of customer behavior and psychology, and use it to create persuasive, human-centered solutions that build trust and clarity. You know how to bring teams together by aligning partners across product, engineering, brand, and customer support with clarity and intention. You are fluent in tools like Figma and experienced with prototyping, research, testing, and analytics, using data to shape and measure your work. You are a proactive communicator, a thoughtful collaborator, and an effective facilitator who can navigate ambiguity with confidence. You care about mentoring and sharing your thinking to help others grow and elevate the overall design culture. You think critically about how we work and actively contribute to improving process, systems, and design operations. And of course, you love dogs. Office Guidelines
We are an in-office culture, made of in-office people who thrive on the collaboration and magnetism of working in a shared space. We are seeking individuals who excel in this type of environment, where being present fosters deeper connections and engagement. Our Belonging Philosophy:
At TFD, we believe Belonging is a shared commitment to creating a workplace where every person feels respected, valued, and empowered to be themselves. When people feel a true sense of belonging, they do their best work, take smart risks, and bring forward diverse perspectives
leading to stronger decisions and deeper relationships. We anchor this belief in a simple phrase: "Everyone's welcome at the dog park." No matter your background, identity, or role, there's space for you here. There's no one way to show up at the dog park just shared space, mutual respect, and the freedom to be yourself. Being included is just the beginning, it's about contributing your voice, growing through challenges, and building trust through shared goals. This philosophy guides how we lead, how we hire, how we communicate, and how we grow. We continuously evaluate to ensure we are creating a consistent experience that cultivates belonging for all employees, from hiring and performance reviews to talent development. We also believe Belonging happens in everyday moments of connection; lunch with a new teammate, a shared laugh, or a quick story about your weekend. Our structure includes biannual employee surveys, manager training, TFD camps, and support from Humans to ensure we're listening and learning from our Team. Together, these efforts reflect what Belonging means at TFD: a culture where everyone can thrive. A Few of Our Best Benefits
Dog-friendly office in Greenwich Village Market