Expedia Group
Senior Performance Marketing Manager (Programmatic Advertising)
Expedia Group, Seattle, Washington, United States, 98195
Senior Performance Marketing Manager (Programmatic Advertising)
Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We're building a more open world. Join us. Expedia Group's Growth Marketing team is seeking a highly strategic, tech-savvy, and results-oriented Senior Manager to lead the transformation of performance marketing. This individual contributor role is ideal for a hands-on marketer who thrives at the intersection of marketing, technology, and innovation, and is excited to scale marketing channels. In this role, you will: Own and manage one or more performance marketing channels, serving as the business lead responsible for channel strategy, execution, and results. Use AI and automation tools to scale marketing operationsdriving efficiencies in campaign management, creative iteration, optimization, and reporting. Collaborate with a prompt engineer/technical partner to develop and refine systems that amplify human decision-making and accelerate marketing velocity. Continuously audit and validate AI-generated outputs to ensure business accuracy, correct errors, and improve model performance through feedback and iteration. Design and execute A/B tests and structured experiments to inform strategy, improve ROI, and guide platform development. Analyze large datasets to uncover insights, guide optimization decisions, and inform automation rules and logic. Partner with internal teams (analytics, product, data science) and external platforms to unlock technical capabilities and advance the future of AI-driven marketing. Contribute to roadmap planning for AI-powered marketing tools, with a focus on scaling, precision, and business impact. Experience and qualifications: 68 years of performance marketing experience, ideally in a programmatic or automation-heavy environment. Deep understanding of advertising metrics and economics, including ROI, incrementality, marginal returns, and elasticity. Strong analytical and problem-solving skills, with the ability to leverage data and AI systems for decision-making. Hands-on experience using or implementing marketing automation, AI tools, or algorithmic decision-making processes. Solid technical fluency; comfortable working with data (e.g., SQL), collaborating with engineers, and interpreting outputs from AI systems. High business judgment; able to quickly identify when AI-generated recommendations are off-track and adjust accordingly. Proven ability to operate with ownership and autonomy while collaborating cross-functionally in a fast-paced, evolving environment. Excellent communication skills and the ability to translate complex technical concepts into actionable marketing strategies.
Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We're building a more open world. Join us. Expedia Group's Growth Marketing team is seeking a highly strategic, tech-savvy, and results-oriented Senior Manager to lead the transformation of performance marketing. This individual contributor role is ideal for a hands-on marketer who thrives at the intersection of marketing, technology, and innovation, and is excited to scale marketing channels. In this role, you will: Own and manage one or more performance marketing channels, serving as the business lead responsible for channel strategy, execution, and results. Use AI and automation tools to scale marketing operationsdriving efficiencies in campaign management, creative iteration, optimization, and reporting. Collaborate with a prompt engineer/technical partner to develop and refine systems that amplify human decision-making and accelerate marketing velocity. Continuously audit and validate AI-generated outputs to ensure business accuracy, correct errors, and improve model performance through feedback and iteration. Design and execute A/B tests and structured experiments to inform strategy, improve ROI, and guide platform development. Analyze large datasets to uncover insights, guide optimization decisions, and inform automation rules and logic. Partner with internal teams (analytics, product, data science) and external platforms to unlock technical capabilities and advance the future of AI-driven marketing. Contribute to roadmap planning for AI-powered marketing tools, with a focus on scaling, precision, and business impact. Experience and qualifications: 68 years of performance marketing experience, ideally in a programmatic or automation-heavy environment. Deep understanding of advertising metrics and economics, including ROI, incrementality, marginal returns, and elasticity. Strong analytical and problem-solving skills, with the ability to leverage data and AI systems for decision-making. Hands-on experience using or implementing marketing automation, AI tools, or algorithmic decision-making processes. Solid technical fluency; comfortable working with data (e.g., SQL), collaborating with engineers, and interpreting outputs from AI systems. High business judgment; able to quickly identify when AI-generated recommendations are off-track and adjust accordingly. Proven ability to operate with ownership and autonomy while collaborating cross-functionally in a fast-paced, evolving environment. Excellent communication skills and the ability to translate complex technical concepts into actionable marketing strategies.