MGM Resorts International
Director of Database Marketing - MGM National Harbor
MGM Resorts International, Oxon Hill, Maryland, United States, 20745
Director Of Database Marketing
The show comes alive at MGM Resorts International. Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like you to create unique and show-stopping experiences for our guests. The Director of Database Marketing leads the execution of all direct marketing campaigns and messaging tests, ensuring alignment with brand strategy and performance goals. This role serves as a key liaison between corporate, property, and vendor teams to optimize campaign execution. The Director is responsible for maintaining strong, collaborative relationships across partners and support functions while upholding MGM Resorts International policies and standards. The day-to-day includes: Execute direct marketing strategies across gaming and non-gaming campaigns at all properties. Oversee final campaign deployments to customers, ensuring thorough error checks before launch. Establish and maintain best practices for database segmentation and campaign execution processes. Train and support managers and specialists to ensure accurate and timely campaign codification. Champion user adoption of marketing technologies and partner with IT to troubleshoot and resolve issues. Perform quality control spot checks within campaigns to confirm correct application of business rules. Monitor pacing reports and make real-time adjustments to optimize campaign effectiveness. Manage test-and-learn campaigns, analyze outcomes, and implement improvements based on key learnings. Drive achievement of key performance indicators, including campaign execution time, on-time delivery rates, internal satisfaction scores, delivery rates, and bounce/spam rates. Provide coaching and developmental support for team members, helping them define and achieve personal goals. Ensure completion of all required training and conduct regular performance evaluations. Validate marketing data attributes and ensure consistent use and interpretation across the team. The ideal candidate will have a bachelor's degree or equivalent experience, along with 4+ years of relevant experience in the casino, marketing, hospitality, or a related industry. They should possess deep expertise in database marketing, including the development of strategic marketing calendars, pre- and post-campaign performance analysis, and the use of relational databases. A strong background in customer segmentation, customer valuation, and reinvestment strategies is essential covering both gaming and non-gaming audiences. The ideal candidate will be analytical, detail-oriented, and skilled in translating data into actionable marketing strategies. Experience leading teams, optimizing direct marketing operations, and collaborating cross-functionally is also key to success in this role. The perks and benefits include: Wellness incentive programs to help you stay healthy physically and mentally Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more Free meals in our employee dining room Free parking Health & Income Protection benefits Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community The pay range for this role is: $116,600.00 - $155,500.00 This position is eligible to participate in the Company's incentive plan. Eligible employees have the opportunity to participate in medical, dental, vision, and life insurance plans as well as 401(k) and time off plans. Specific program offerings vary by eligibility factors such as geographic location, employment status, and union membership.
The show comes alive at MGM Resorts International. Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like you to create unique and show-stopping experiences for our guests. The Director of Database Marketing leads the execution of all direct marketing campaigns and messaging tests, ensuring alignment with brand strategy and performance goals. This role serves as a key liaison between corporate, property, and vendor teams to optimize campaign execution. The Director is responsible for maintaining strong, collaborative relationships across partners and support functions while upholding MGM Resorts International policies and standards. The day-to-day includes: Execute direct marketing strategies across gaming and non-gaming campaigns at all properties. Oversee final campaign deployments to customers, ensuring thorough error checks before launch. Establish and maintain best practices for database segmentation and campaign execution processes. Train and support managers and specialists to ensure accurate and timely campaign codification. Champion user adoption of marketing technologies and partner with IT to troubleshoot and resolve issues. Perform quality control spot checks within campaigns to confirm correct application of business rules. Monitor pacing reports and make real-time adjustments to optimize campaign effectiveness. Manage test-and-learn campaigns, analyze outcomes, and implement improvements based on key learnings. Drive achievement of key performance indicators, including campaign execution time, on-time delivery rates, internal satisfaction scores, delivery rates, and bounce/spam rates. Provide coaching and developmental support for team members, helping them define and achieve personal goals. Ensure completion of all required training and conduct regular performance evaluations. Validate marketing data attributes and ensure consistent use and interpretation across the team. The ideal candidate will have a bachelor's degree or equivalent experience, along with 4+ years of relevant experience in the casino, marketing, hospitality, or a related industry. They should possess deep expertise in database marketing, including the development of strategic marketing calendars, pre- and post-campaign performance analysis, and the use of relational databases. A strong background in customer segmentation, customer valuation, and reinvestment strategies is essential covering both gaming and non-gaming audiences. The ideal candidate will be analytical, detail-oriented, and skilled in translating data into actionable marketing strategies. Experience leading teams, optimizing direct marketing operations, and collaborating cross-functionally is also key to success in this role. The perks and benefits include: Wellness incentive programs to help you stay healthy physically and mentally Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more Free meals in our employee dining room Free parking Health & Income Protection benefits Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community The pay range for this role is: $116,600.00 - $155,500.00 This position is eligible to participate in the Company's incentive plan. Eligible employees have the opportunity to participate in medical, dental, vision, and life insurance plans as well as 401(k) and time off plans. Specific program offerings vary by eligibility factors such as geographic location, employment status, and union membership.