Caesars Entertainment
Sportsbook Customer Retention Manager (Jersey City or Las Vegas)
Caesars Entertainment, Las Vegas, Nevada, United States, 89101
Promotions Manager For Caesars' Digital Sportsbook
Develop and implement the promotions strategy for Caesars' Digital Sportsbook. This role is responsible for leading customer acquisition and retention strategies by leveraging analytics and best practices to develop approaches across audience, seasonal, and regional needs. The position requires project manager skills to execute promotions from ideation to launch, collaborate with adjacent teams, and assess the efficacy of promotional offers on a weekly, monthly, and annual basis. The following are key responsibilities of the Manager role: Plan and coordinate customer acquisition offers in tandem with established customer retention strategies Develop monthly promotional calendars and tentpole marketing plans on national and local basis driven by corporate priorities, customer feedback, and analytics Work together analytics teams to review business performance and develop actionable recommendations for promotion campaigns to optimize spend and yield Oversee a team of associates, setting direction on reinvestment and budget Implement A/B tests to refine processes and integrate learnings, working with CRM, Technology/Product, VIP, and other stakeholders Support leadership teams in building new state launch roadmaps based on learnings from prior launches and feedback from customer support, field marketing, and other departments Coordinate with adjacent marketing functions to integrate approved strategies and recommendations into structured calendars and marketing plans Present key insights, learnings, and financials to leadership and the wider organization Create communication strategy outlines for promotional offers by customer segment or region Contribute to team development through: Making improvements to templates/processes and creating new tools in support of business needs Hiring, coaching, developing, and mentoring Specialists and Coordinators to ensure best practices become incorporated within the team Working alongside other stakeholders to ensure collaboration and best practice sharing Essential job functions include: Organized with an ability to multi-task, adhering to processes within deadlines Lead with methods and actions that are ethical and in full compliance with all applicable laws, regulations, and company policies Identify compliance risks and take actions necessary to eliminate or minimize risks Champion, within the organization, a commitment to honesty, integrity, and responsible corporate behavior Create a compliance culture within the organization and foster an environment where team members feel comfortable reporting potential violations or misconduct Education and experience: Bachelor's degree in Marketing, Finance, Business, Statistics or related field required Minimum four years of experience in marketing, consulting, finance, or analytics; sports betting and digital preferred Experience with customer management software such as, but not limited to, Optimove Strong communication and organizational skills Creative, innovative problem-solving skills Ability to develop working relationships with peers and coordinate activities with operating departments Ability to analyze internal financial information and develop plans with measurable results Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business Ability to work in a diverse, fast-paced, deadline-driven environment; capable of coordinating multiple projects simultaneously, prioritizing and flexing to accommodate last minute requests and changes
Develop and implement the promotions strategy for Caesars' Digital Sportsbook. This role is responsible for leading customer acquisition and retention strategies by leveraging analytics and best practices to develop approaches across audience, seasonal, and regional needs. The position requires project manager skills to execute promotions from ideation to launch, collaborate with adjacent teams, and assess the efficacy of promotional offers on a weekly, monthly, and annual basis. The following are key responsibilities of the Manager role: Plan and coordinate customer acquisition offers in tandem with established customer retention strategies Develop monthly promotional calendars and tentpole marketing plans on national and local basis driven by corporate priorities, customer feedback, and analytics Work together analytics teams to review business performance and develop actionable recommendations for promotion campaigns to optimize spend and yield Oversee a team of associates, setting direction on reinvestment and budget Implement A/B tests to refine processes and integrate learnings, working with CRM, Technology/Product, VIP, and other stakeholders Support leadership teams in building new state launch roadmaps based on learnings from prior launches and feedback from customer support, field marketing, and other departments Coordinate with adjacent marketing functions to integrate approved strategies and recommendations into structured calendars and marketing plans Present key insights, learnings, and financials to leadership and the wider organization Create communication strategy outlines for promotional offers by customer segment or region Contribute to team development through: Making improvements to templates/processes and creating new tools in support of business needs Hiring, coaching, developing, and mentoring Specialists and Coordinators to ensure best practices become incorporated within the team Working alongside other stakeholders to ensure collaboration and best practice sharing Essential job functions include: Organized with an ability to multi-task, adhering to processes within deadlines Lead with methods and actions that are ethical and in full compliance with all applicable laws, regulations, and company policies Identify compliance risks and take actions necessary to eliminate or minimize risks Champion, within the organization, a commitment to honesty, integrity, and responsible corporate behavior Create a compliance culture within the organization and foster an environment where team members feel comfortable reporting potential violations or misconduct Education and experience: Bachelor's degree in Marketing, Finance, Business, Statistics or related field required Minimum four years of experience in marketing, consulting, finance, or analytics; sports betting and digital preferred Experience with customer management software such as, but not limited to, Optimove Strong communication and organizational skills Creative, innovative problem-solving skills Ability to develop working relationships with peers and coordinate activities with operating departments Ability to analyze internal financial information and develop plans with measurable results Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business Ability to work in a diverse, fast-paced, deadline-driven environment; capable of coordinating multiple projects simultaneously, prioritizing and flexing to accommodate last minute requests and changes