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U.S. Physical Therapy

Social Media Intern

U.S. Physical Therapy, Fairfax, Virginia, United States, 22030

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Social Media Intern

The Jackson Clinics is a physical therapist-owned outpatient physical therapy group committed to providing a level of care and a patient experience unlike the "average physical therapy clinic." We provide care for our patients, specific to their individual needs and presentations. Today, The Jackson Clinics can best be described as a place where patients come to heal, and clinicians come to grow. We are a learning organization and value life-long development of knowledge, skills, and professional attitudes as our core. We are seeking a creative and motivated Social Media Intern to join our Marketing Department. This is a unique opportunity to apply your content creation skills in a real-world healthcare setting, promoting physical therapy, strength and conditioning, and various rehabilitation specialties through professional social media platforms. Learning Objectives: Apply social media content creation and strategy in a healthcare context. Gain industry knowledge in physical therapy, strength and conditioning, and rehabilitation subspecialties. Learn how to effectively position healthcare services for digital growth and engagement on platforms like Meta (Facebook, Instagram), LinkedIn, YouTube, and Google. Responsibilities: Visit and capture photos and videos at three local clinics on a regular schedule. Edit video and photo content to align with brand and platform standards. Draft and prepare engaging social media posts with compelling copy and relevant hashtags tailored to the target audience. Submit content to the Internship Supervisor for review and feedback. Monitor performance metrics and foster online engagement through interaction and analytics tracking. Required Qualifications: Familiarity with Facebook, Instagram, LinkedIn, YouTube, and Google. Understanding of professional social media best practices, including branding, tone, and audience targeting. Proficiency in photography, videography, photo/video editing, copywriting, and content creation. Ability to work independently and manage a flexible in-person schedule across clinic locations. What You Will Gain: Hands-on experience working within a respected healthcare organization with national partnerships. Insight into digital marketing in the health and wellness field. Mentorship from an experienced Internship Supervisor. Opportunities for networking and career development in healthcare marketing. This is an unpaid internship intended for educational and professional development purposes. College credit may be available depending on your institution's policies.