Location: Austin preferred (Hybrid)About SweatPalsAt SweatPals, our mission is to help people build real connection through movement - and empower the next generation of fitness entrepreneurs. Backed by a16z speedrun, Kevin Hart, and other world-class investors, we connect hundreds of thousands of "Pals," hosts, and gyms through events, memberships, and social features.We believe working out should be joyful, social, and inclusive - not just a solo grind. From run clubs, beach pilates to pickleball leagues and cold plunges socials, SweatPals turns everyday workouts into meaningful social experiences.SweatPals also gives local leaders the tools to grow their fitness communities from side hustles to full-time, even million dollar businesses. Hosts use our platform to run their business, from ticketing, memberships, to marketing tools.As we scale, social media and marketing play critical roles in turning this mission into movement. From building a brand people talk about to growing our presence city by city, you'll help bring our story to life - and make it feel personal, local, and exciting to join.What You'll DoWe are looking for a full-stack, social forward marketer with a strong sense of brand. You'll lead strategy and execution across 10+ local and national social accounts, turn product and event moments into buzzworthy campaigns, and collaborate with creators, content leads, and designers to keep our voice consistent and our messaging unforgettable.Own and execute social strategy - across Instagram, TikTok, and 10+ local and national accountsBuild a strong, consistent brand voice across cities, content types, and creatorsSpot trends early and adapt them in a way that fits our tone, audience, and valuesDeep understanding of the Gen Z audience - what resonates, what drives action, and how to stay relevant without chasing trendsCreate content (Reels, memes, carousels, captions) that feels native to each platformLead creator and influencer collaborations - from scouting and briefs to repurposing and publishingSupport product and brand launches - turning them into social-first, high-emotion momentsCollaborate closely with our in-house and freelance content, design, and brand partnersTrack performance, test ideas, and optimize based on what drives action and engagementCreate scalable systems - content calendars, local launch playbooks, city toolkits, and moreWrite branded emails for major moments - helping users discover events and hosts grow their businessUse AI tools to streamline workflows and boost creativityWhat You BringExperience3+ years of experience in social media marketing, with a track record of driving engagement and measurable growthStrong portfolio of content or campaigns that show taste, storytelling, and resultsExperience working with creators and influencersBonus: experience at a consumer startup, creator platform, or fitness/wellness brandSkillsSharp visual instincts - even if you're not the one designing, you know what looks rightStrong short-form copywriting (IG captions, TikTok hooks, meme headlines, etc.)Highly organized and proactive - you can manage multiple projects and keep things movingClear communicator and confident collaborator across functions and disciplinesComfortable leveraging AI tools for content ideas, captions, planning, or workflowsFamiliar with tools like Notion, Airtable, Later, Figma, Canva, Sprout, or TikTok editing appsCreative thinker with a strong sense of brand - you understand how to build emotional connection through content, visuals, and voiceYou'll Thrive Here If You...Have a strong sense of taste, tone, and storytelling - and know how to help others stay on-brandTake strong ownership - you're reliable, self-directed, and take pride in the detailsThink like a trendsetter, not a trend follower - you can remix what's working and make it oursAre energized by autonomy and ambiguity - we'll give you the keys and trust you to driveUse AI and modern tools to work smarter and scale fasterCare deeply about your craft - how something looks, feels, performs, and connects to our missionTake pride in craft and excellence - you're thoughtful about details, care deeply about quality, and raise the bar with every projectOur ValuesCelebrate Diversity: We embrace different backgrounds, opinions, and ways of thinking. We don't just welcome disagreement-we believe it makes the product better.Be a Leader: We take initiative, speak up, and drive things forward-no matter your title. Leadership is a mindset, not a level.Roll Up Our Sleeves: We do what it takes. No job is too small when we're building something big.Embrace the Adventure: We stay curious, push boundaries, and see challenges as opportunities. Startups are a rollercoaster-and we're here for the ride.Why Join SweatPalsHelp shape a brand that stands for joy, connection, and belongingOwn creative and strategic projects from day oneFull medical, dental, and vision insuranceFlexible PTO and remote-friendly policiesMonthly fitness & wellness allowanceTeam workouts, IRL events, and early access to new SweatPals toolsHow to ApplyPlease include a link to your portfolio with examples of social media content and/or pages you've created and managed - this could be posts, influencer campaigns, product launches, or brand content with performance results or context behind the strategy.
SweatPals