Hyster-Yale
Job Title Product Manager, Brand PartsJob Category MarketingJob Description What starts with YOU, moves the world! Hyster-Yale Materials Handling, Inc, a world-class manufacturer of industrial lift trucks, has an outstanding opportunity for an exceptional and talented Product Manager, Brand Parts - Aftermarket Parts Marketing Department based at our Headquarters office. WHAT YOU WILL DO: Manage OE parts product portfolios to achieve AOP brand parts sales and margin expectations. Understand market potential and sales volume; evaluate customer insights to direct parts pricing strategy, marketing plans, and influence parts supplier selections. Develop sales growth strategies to expand wholesale and retail brand parts sales, including cross-sell, up-sell, kits, and promotional strategies for eCommerce. Create product marketing information to support sales growth through dealer conversions or sales retention of assigned commodities. Manage all product data and marketing information in the Product Information Management (PIM) system. Own and manage product information for marketing purposes, ensuring complete, consistent, and accurate data. Define needed OE parts product attributes to support the design of pricing strategies and achieve AOP margin/sales objectives. Obtain competitive price intelligence to benchmark parts and service offerings. Develop OE parts product strategy, including promotions, branding, content development, and understanding the voice of the customer and competitive landscape. Collaborate with the Aftermarket Sales team to optimize sales channel marketing strategies for all customer segments. WHO YOU ARE: A strategic thinker who understands how to align product portfolios with brand sales and margin goals. Skilled in analyzing market potential, customer insights, and competitive landscapes to drive decisions. Experienced in developing marketing and pricing strategies that meet customer needs while achieving business objectives. Comfortable managing and ensuring accuracy in the Product Information Management (PIM) system. Creative in developing promotional and sales strategies for multiple channels, including eCommerce. Capable of building relationships and collaborating across departments such as Sales, Supply Chain, and Engineering. Adept at identifying and implementing cross-sell, up-sell, and kit-sell opportunities. Knowledgeable in parts branding, content development, and dealer sales support. Skilled at obtaining and applying competitive intelligence to pricing and segmentation. Committed to achieving sales growth through well-executed marketing plans and dealer engagement. WHAT YOU WILL NEED / EDUCATION: B.S. in Marketing or related field preferred. Without a degree: 10+ years of managerial, marketing, aftermarket, parts sales, or related experience. With a 4-year degree: 5-7 years of managerial, marketing, aftermarket, parts sales, or related experience. With an MBA: 3-5 years of managerial, marketing, aftermarket, parts sales, or related experience. SKILLS, EXPERIENCE AND ABILITIES: Strong knowledge of marketing and promotional strategies. Experience in marketing or related fields; sales support experience with HYMH preferred. Knowledge of dealer base and aftermarket parts industry. Skilled in market analysis and interpreting customer insights. Proficiency in Microsoft Office Suite. Strong project management and organizational skills. Proven written and oral communication skills. Ability to design and implement sales channel strategies. Capable of creating compelling value propositions and marketing content. Skilled in gathering and applying competitive pricing intelligence. Who we are: Hyster-Yale Materials Handling, Inc., designs, engineers, manufactures, sells and services a comprehensive line of lift trucks, aftermarket parts and technology and energy solutions that are transforming the way the world moves materials from Port to Home. As a global leader in the materials handling industry, Hyster-Yale Materials Handling, Inc, has been building relationships with our customers, suppliers, dealers and employees for over 100 years. For more information about a career with Hyster-Yale, please visit What we offer: Hyster-Yale Materials Handling, Inc, offers competitive pay, tuition reimbursement, supportive work environment, hybrid work option, and opportunities for growth and development. A full benefits package: paid time off; medical, dental, vision, and life insurance, employer-sponsored profit sharing and 401(k). Job Type PermanentTime Type Full timeWork Hours 40Travel Required 0-10%Primary Location HY US Greenville, NC (Headquarters)Address 1400 Sullivan DriveZip Code 27834Field-Based NoRelocation Assistance Available NoWe are an equal opportunity employer with an excellent benefit package including medical, dental and life insurance, 401(k) and profit sharing. EOE/Minorities/Females/Veterans/Disabled