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Nalu Medical, Inc.

Manager, Strategic Marketing

Nalu Medical, Inc., Carlsbad, California, United States, 92002

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Nalu is seeking an experienced, dynamic and strategic marketing leader in high-growth, complex industries, including medical devices, healthcare. This role demands a versatile marketer who can lead go-to-market strategies, sales enablement initiatives, and integrated communications to drive commercial success across global markets.

Responsibilities:

Go-to-Market Strategy: Lead the planning and execution of product launches and market expansion efforts, translating clinical data and product features into compelling value propositions for healthcare providers, patients, and commercial teams. Sales Enablement: Develop and deploy comprehensive sales tools, training programs, and digital platforms to support global field teams. Improve new hire onboarding, streamline selling processes, and drive consistency across territories. Commercial Data Strategy: Design and implement strategies to transform real-world data into effective commercial assets. Create impactful narratives that support the clinical and economic value of the product. Integrated Marketing Communications: Develop global marketing communications plans including branding, digital media, public relations, and content development. Lead cross-functional collaboration with Medical Affairs, Sales, Clinical, and external agencies. Lifecycle & Stakeholder Management: Serve as the commercial voice across the product lifecycle, from launch through maturity. Collaborate with internal stakeholders and external KOLs to align messaging, product development, and market needs. Digital Innovation & Tools: Launch and manage proprietary commercial platforms (e.g., apps, internal podcasts) that support continuous sales training and knowledge transfer. Evaluate new technologies to improve efficiency and customer engagement.

Qualifications:

6+ years of progressive experience in marketing roles within healthcare, Med Tech, or similar regulated industries Bachelors degree in business, marketing or related field Proven track record of successful product launches and market development Expertise in translating complex clinical concepts into commercial messaging Demonstrated leadership in building integrated sales and marketing programs Strong project management, writing, and public speaking skills Proficient with CRM and marketing automation platforms Collaborative team player with a high sense of ownership and accountability Experience with neuromodulation or spinal cord stimulation (SCS) devices Background in developing physician and patient education campaigns Global marketing experience, including launching products in North America Familiarity with commercial applications for remote monitoring or digital therapeutics

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