Head of Marketing

Why should you join our success story? Based on patented technology developed at MIT, Harvard Medical School and by the company, Myomo develops and markets the MyoPro product line of lightweight, non-invasive, powered arm braces (orthoses) to restore function in paralyzed or weakened arms and hands of individuals that have suffered a stroke, spinal cord, or nerve injury. (E.g. brachial plexus injury or other neuro-muscular disabilities.) It is the only device that, sensing a patient’s own neurological signals through non-invasive wearable sensors, can restore the ability to use their arms and hands so that they can live independently, increase their quality of life, reduce cost of care, and return to work. Published clinical research shows a clinically significant instantaneous reduction in upper extremity impairment with the MyoPro. Our technology has been referred by leading-edge rehabilitation facilities including Mayo Clinic, Kennedy Krieger Institute, Cleveland Clinic, Loma Linda Medical Center, Massachusetts General Hospital, numerous VA Hospitals, and more. Myomo is headquartered in Burlington, Massachusetts, with sales and clinical professionals across the U.S. What we’re looking for: The Head of Marketing is a key pillar of Myomo's leadership team, and owns responsibility for supporting corporate revenue goals through the development and execution of a comprehensive marketing strategy in alignment with business objectives. The Head of Marketing will drive lead generation, brand positioning, and market strategy for expansion into clinics, as well as customer engagement. Ensuring sustained growth is vital. A successful candidate will bring deep expertise across marketing disciplines, with a particular focus on consumer medical device lead generation. This role requires both strategic skill and creativity. How you'll drive impact: Strategic Marketing & Branding: Develop and execute integrated branding and advertising strategies that strengthen market positioning and support business objectives. Identify and pilot innovative marketing strategies to increase brand visibility and drive business growth. Conduct market research and competitive analysis to inform go-to-market strategies, positioning, and campaign planning. Strategic management of public relations and external communications. Lead Generation & Campaigns: Drive B2C lead generation initiatives targeting stroke patients, with a focus on digital media (social) and television. Lead B2B marketing strategy for the O&P channel, targeting prosthetic and orthotic clinicians through initiatives such as clinical newsletters and trade shows. Lead the development and execution of email marketing campaigns to drive engagement, nurture leads, and support revenue goals. Data & Insights: Monitor and manage customer acquisition cost (CAC) to measure advertising costs and pipeline adds. Own and manage marketing performance analytics, analyzing data from various sources to develop actionable insights and improvement plans. Develop and maintain marketing dashboards and performance reports to track key metrics, campaign effectiveness, and ROI. Marketing Program Management: Develop and oversee all programs supporting clinical education, such as newsletters, in-services, lunch & learns, trade shows, drip campaigns, and other educational collateral. Oversight and management of trade shows and conferences. Oversee presence across multiple social media platforms Develop and oversee creation of marketing content for various media outlets. Operations & Administration: Manage budget planning, allocation, and performance tracking to ensure efficient use of marketing resources. Oversight of the CRM system. Oversee relationships with external agencies and vendors. Serve as the primary administrator for the company website, overseeing content updates, functionality, and user experience. Serve as the primary administrator for the company website, overseeing content updates, functionality, and user experience. What you'll bring: Bachelor’s degree in business, marketing, or a related field; Master’s degree preferred 10+ years of experience in marketing and strategic planning, including team leadership. Strategic thinker with a results-driven mindset. Proven expertise in online direct response advertising, ideally within home medical or similar space. Expertise in using social media and digital storytelling to drive brand awareness and engagement. Experience in medical device marketing and product launches is strongly preferred. Strong analytical skills and confidence working with data at various levels. Exceptional communicator with excellent written, verbal, and listening skills. Self-starter who thrives independently, while also being a collaborative team player. Highly organized with strong planning skills and sharp attention to detail. Effective time management; able to juggle changing priorities, deadlines, travel, and events.

#J-18808-Ljbffr