Hard Rock Digital
Manager - Performance Marketing, Ad Operations
Hard Rock Digital, Tallahassee, Florida, us, 32318
What are we building?
Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We’re building a team that resonates passion for learning, operating, and building new products and technologies for millions of consumers. We care about each customer interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically.
Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us?
What’s the position?
We are seeking a technically focused Ad Tech/Ad Ops Manager to lead our mobile attribution strategy and drive complex technical implementations across our advertising ecosystem. This role is heavily centered on mobile measurement, deep linking architecture, and technical campaign operations. The ideal candidate will be an AppsFlyer expert with deep technical knowledge of mobile attribution, OneLink management, and cross-platform tracking implementations. You'll be responsible for the technical backbone of our advertising operations, ensuring accurate measurement, seamless user experiences through deep linking, and robust technical integrations across all major advertising platforms, including CRM platforms.
Key Responsibilities
Mobile Attribution & Deep Linking
Configure and manage AppsFlyer mobile measurement and attribution platform
Set up and maintain OneLink campaigns for unified attribution and deep linking
Implement and troubleshoot deep link strategies across mobile applications
Monitor attribution data quality and resolve discrepancies across measurement partners
Technical Operations Manage ad trafficking, creative trafficking, and campaign tracking setup across multiple platforms
Implement tracking pixels, conversion tracking, and audience creation
Coordinate with development teams on SDK implementations and technical integrations
Troubleshoot technical issues related to campaign delivery and measurement
Privacy & Compliance Ensure all advertising activities comply with privacy regulations (GDPR, CCPA, iOS 14.5+ changes)
Implement privacy-compliant tracking solutions and measurement methodologies
Stay current with evolving privacy landscape and platform policy changes
Document privacy practices and maintain compliance protocols
What are we looking for? 3-5 years of hands-on experience in ad tech, ad operations, or digital marketing technology
Proven experience working in regulated industries with strong understanding of privacy in advertising
Expert-level proficiency with AppsFlyer mobile attribution platform
Demonstrated experience with OneLink setup, management, and optimization
Strong understanding of deep linking strategies and mobile app attribution
Platform Expertise Hands-on experience managing ad tech on Meta, TikTok, Snap, Reddit, X, TTD (The Trade Desk), Amazon, and Google, et.al
Working knowledge of various platform specific pixels and integration with google tag manager (GTM)
CRM tools like Braze and Optimove
Technical Skills Understanding of mobile SDKs, API integrations, and tracking implementations
Knowledge of JavaScript, HTML, and basic coding for ad tracking
Experience with data analysis tools and attribution modeling
Familiarity with customer data platforms (CDPs) and demand side platforms (DSPs), and server side platforms (SSPs)
Privacy & Compliance Knowledge Deep understanding of GDPR, CCPA, and other privacy regulations
Experience with iOS 14.5+ privacy changes and SKAdNetwork
Knowledge of consent management platforms and privacy-compliant measurement
Understanding of first-party data strategies and cookieless solutions
Preferred Qualifications Bachelor's degree in Math, Business, Computer Science, or related field
Experience with additional DSPs beyond The Trade Desk, DV360, Amazon DSP, etc.
Experience with data visualization tools (Tableau, Looker, Power BI)
Knowledge of server-to-server (S2S) tracking and measurement solutions
Experience with Segment CPD preferred
Experience in real money gaming, financial services, healthcare, or other heavily regulated industries
What’s in it for you? We offer our employees more than just competitive compensation. Our team benefits include: Competitive pay and benefits
Flexible vacation allowance
Flexible work from home or office hours
Startup culture backed by a secure, global brand
Roster of Uniques We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunities employer)
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Set up and maintain OneLink campaigns for unified attribution and deep linking
Implement and troubleshoot deep link strategies across mobile applications
Monitor attribution data quality and resolve discrepancies across measurement partners
Technical Operations Manage ad trafficking, creative trafficking, and campaign tracking setup across multiple platforms
Implement tracking pixels, conversion tracking, and audience creation
Coordinate with development teams on SDK implementations and technical integrations
Troubleshoot technical issues related to campaign delivery and measurement
Privacy & Compliance Ensure all advertising activities comply with privacy regulations (GDPR, CCPA, iOS 14.5+ changes)
Implement privacy-compliant tracking solutions and measurement methodologies
Stay current with evolving privacy landscape and platform policy changes
Document privacy practices and maintain compliance protocols
What are we looking for? 3-5 years of hands-on experience in ad tech, ad operations, or digital marketing technology
Proven experience working in regulated industries with strong understanding of privacy in advertising
Expert-level proficiency with AppsFlyer mobile attribution platform
Demonstrated experience with OneLink setup, management, and optimization
Strong understanding of deep linking strategies and mobile app attribution
Platform Expertise Hands-on experience managing ad tech on Meta, TikTok, Snap, Reddit, X, TTD (The Trade Desk), Amazon, and Google, et.al
Working knowledge of various platform specific pixels and integration with google tag manager (GTM)
CRM tools like Braze and Optimove
Technical Skills Understanding of mobile SDKs, API integrations, and tracking implementations
Knowledge of JavaScript, HTML, and basic coding for ad tracking
Experience with data analysis tools and attribution modeling
Familiarity with customer data platforms (CDPs) and demand side platforms (DSPs), and server side platforms (SSPs)
Privacy & Compliance Knowledge Deep understanding of GDPR, CCPA, and other privacy regulations
Experience with iOS 14.5+ privacy changes and SKAdNetwork
Knowledge of consent management platforms and privacy-compliant measurement
Understanding of first-party data strategies and cookieless solutions
Preferred Qualifications Bachelor's degree in Math, Business, Computer Science, or related field
Experience with additional DSPs beyond The Trade Desk, DV360, Amazon DSP, etc.
Experience with data visualization tools (Tableau, Looker, Power BI)
Knowledge of server-to-server (S2S) tracking and measurement solutions
Experience with Segment CPD preferred
Experience in real money gaming, financial services, healthcare, or other heavily regulated industries
What’s in it for you? We offer our employees more than just competitive compensation. Our team benefits include: Competitive pay and benefits
Flexible vacation allowance
Flexible work from home or office hours
Startup culture backed by a secure, global brand
Roster of Uniques We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunities employer)
#J-18808-Ljbffr