Civis Analytics
Senior Growth Marketing Specialist
Civis Analytics, Washington, District of Columbia, us, 20022
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Senior Growth Marketing Specialist
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Civis Analytics 19 hours ago Be among the first 25 applicants Join to apply for the
Senior Growth Marketing Specialist
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Civis Analytics Please note that candidates must currently live in the following states; DC, Florida, Illinois, Indiana, Massachusetts, Maryland, Michigan, Minnesota, North Carolina, New York, Pennsylvania, Texas, Virginia, Washington, Wisconsin. Civis Analytics helps mission-driven organizations harness the power of data and AI to drive impact. We’re looking for a Senior Growth Marketing Specialist to lead our customer acquisition and top-of-funnel growth efforts. In this role, you’ll own and optimize multi-channel campaigns to build awareness, generate qualified leads, and accelerate adoption of our platform and services. You'll work cross-functionally, lead high-impact initiatives, and play a central role in amplifying our brand and pipeline. Salary: $72,000 annually Key Responsibilities 2025 and 2026 will be pivotal years at Civis, as we launch a series of differentiated analytics and AI features. You’ll help shape and execute growth strategies to scale our reach in the nonprofit and public-good sectors. Initial priorities include: Email program ownership : Design and manage a high-performing, test-driven email program. Our existing prospect and customer list is a major opportunity, and we’re looking for someone to turn it into a reliable channel for awareness, lead capture, and event recruitment. Digital customer storytelling & promotion : Support the execution and promotion of a digital customer-story series highlighting our work with premier nonprofits. You’ll collaborate with our technical and account teams to ensure narrative consistency and maximize impact. Social media growth:
Help shape and maintain a consistent social media presence. Work with in-house experts to spotlight innovations—especially in AI—and drive engagement, follower growth, shares, and conversions. You won’t be expected to write original content, but you’ll own promotion and channel strategy. Campaign measurement & optimization : Maintain a simple marketing dashboard and track funnel KPIs to evaluate performance. You’ll have room to test, iterate, and explore new channels—whether paid campaigns, sponsored content, or other tactics. You’ll be expected to experiment with and utilize AI marketing automation technology that we will support. Event marketing support : Support in-person and virtual events that drive visibility and pipeline. This includes major industry conferences and our own annual event focused on the nonprofit sector. Required Skills & Experience Growth marketing expertise:
5+ years in growth, digital, or demand generation marketing roles, ideally in B2B software or SaaS. Multi-channel campaign execution : Proven success running email, social, and multichannel campaigns that drive measurable results. Experimentation approach : Strong analytical skills with a test-and-learn approach. Social content development expertise : Ability to create and optimize social content across the buyer journey that drives and reinforces a consistent demand-influencing narrative. SEO & Conversation Optimization : Familiarity with SEO and web performance best practices Technical skills : Proficiency with email tools such as Pardot, HubSpot, etc. and familiarity with CRM’s (e.g., Salesforce) and content management systems (e.g., Wordpress, Webflow). Preferred Qualifications Hands-on Paid Media Management : Experience managing paid campaigns across search, social, and display. Conversion Rate Optimization (CRO) Experience : Ability to create and test hypotheses that improve lead capture and sales conversion. Tools : Experience with Webflow, Pardot, Salesforce, Google Analytics. Understanding of the Data & Analytics Industry : Knowledge of the needs and challenges faced by data science and analytics practitioners. Content Development : Business software writing and distribution on digital platforms. You Should Apply If: You’re a hands-on marketer who thrives on owning campaigns from idea to execution. You’re data-driven, curious, and motivated to drive real impact in the public good space. You have experience marketing technical products and enjoy working independently. You Should Not Apply If: You prefer high structure, large teams, or roles focused only on strategy. You’re uncomfortable working in fast-paced, high-autonomy environments. You lack experience with campaign execution or technical product marketing. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Software Development Referrals increase your chances of interviewing at Civis Analytics by 2x Inferred from the description for this job
Medical insurance Vision insurance 401(k) Get notified when a new job is posted. Sign in to set job alerts for “Marketing Specialist” roles.
Washington DC-Baltimore Area $55,000.00-$70,000.00 2 weeks ago Washington, DC $70,000.00-$100,000.00 1 month ago Bethesda, MD $125,000.00-$150,000.00 3 days ago Maryland, United States $70,000.00-$100,000.00 1 month ago Washington, DC $115,000.00-$142,000.00 3 weeks ago Regional Marketing Manager — Public Sector
Maryland, United States $60,000.00-$101,500.00 2 weeks ago Washington, DC $60,000.00-$65,000.00 1 month ago Chantilly, VA $85,000.00-$110,000.00 1 month ago Washington, DC $56,000.00-$67,000.00 2 days ago District of Columbia, United States 6 days ago Maryland, United States $60,000.00-$65,000.00 1 month ago Maryland, United States $70,000.00-$120,700.00 2 weeks ago Associate Marketing Manager, Pop Culture & Communications-Hybrid
Greenbelt, MD $50,000.00-$60,000.00 1 month ago Marketing Operations Manager - Workfront
Washington, DC $90,300.00-$120,800.00 4 hours ago Maryland, United States $158,000.00-$205,000.00 5 days ago Associate Marketing Manager, Visual Arts-Hybrid
Greenbelt, MD $50,000.00-$60,000.00 1 month ago Rockville, MD $41,200.00-$57,950.00 2 months ago Dulles Town Center, VA $92,000.00-$106,000.00 1 month ago Washington DC-Baltimore Area $70,000.00-$110,000.00 20 hours ago Washington, DC $56,000.00-$66,696.90 1 week ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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Senior Growth Marketing Specialist
role at
Civis Analytics 19 hours ago Be among the first 25 applicants Join to apply for the
Senior Growth Marketing Specialist
role at
Civis Analytics Please note that candidates must currently live in the following states; DC, Florida, Illinois, Indiana, Massachusetts, Maryland, Michigan, Minnesota, North Carolina, New York, Pennsylvania, Texas, Virginia, Washington, Wisconsin. Civis Analytics helps mission-driven organizations harness the power of data and AI to drive impact. We’re looking for a Senior Growth Marketing Specialist to lead our customer acquisition and top-of-funnel growth efforts. In this role, you’ll own and optimize multi-channel campaigns to build awareness, generate qualified leads, and accelerate adoption of our platform and services. You'll work cross-functionally, lead high-impact initiatives, and play a central role in amplifying our brand and pipeline. Salary: $72,000 annually Key Responsibilities 2025 and 2026 will be pivotal years at Civis, as we launch a series of differentiated analytics and AI features. You’ll help shape and execute growth strategies to scale our reach in the nonprofit and public-good sectors. Initial priorities include: Email program ownership : Design and manage a high-performing, test-driven email program. Our existing prospect and customer list is a major opportunity, and we’re looking for someone to turn it into a reliable channel for awareness, lead capture, and event recruitment. Digital customer storytelling & promotion : Support the execution and promotion of a digital customer-story series highlighting our work with premier nonprofits. You’ll collaborate with our technical and account teams to ensure narrative consistency and maximize impact. Social media growth:
Help shape and maintain a consistent social media presence. Work with in-house experts to spotlight innovations—especially in AI—and drive engagement, follower growth, shares, and conversions. You won’t be expected to write original content, but you’ll own promotion and channel strategy. Campaign measurement & optimization : Maintain a simple marketing dashboard and track funnel KPIs to evaluate performance. You’ll have room to test, iterate, and explore new channels—whether paid campaigns, sponsored content, or other tactics. You’ll be expected to experiment with and utilize AI marketing automation technology that we will support. Event marketing support : Support in-person and virtual events that drive visibility and pipeline. This includes major industry conferences and our own annual event focused on the nonprofit sector. Required Skills & Experience Growth marketing expertise:
5+ years in growth, digital, or demand generation marketing roles, ideally in B2B software or SaaS. Multi-channel campaign execution : Proven success running email, social, and multichannel campaigns that drive measurable results. Experimentation approach : Strong analytical skills with a test-and-learn approach. Social content development expertise : Ability to create and optimize social content across the buyer journey that drives and reinforces a consistent demand-influencing narrative. SEO & Conversation Optimization : Familiarity with SEO and web performance best practices Technical skills : Proficiency with email tools such as Pardot, HubSpot, etc. and familiarity with CRM’s (e.g., Salesforce) and content management systems (e.g., Wordpress, Webflow). Preferred Qualifications Hands-on Paid Media Management : Experience managing paid campaigns across search, social, and display. Conversion Rate Optimization (CRO) Experience : Ability to create and test hypotheses that improve lead capture and sales conversion. Tools : Experience with Webflow, Pardot, Salesforce, Google Analytics. Understanding of the Data & Analytics Industry : Knowledge of the needs and challenges faced by data science and analytics practitioners. Content Development : Business software writing and distribution on digital platforms. You Should Apply If: You’re a hands-on marketer who thrives on owning campaigns from idea to execution. You’re data-driven, curious, and motivated to drive real impact in the public good space. You have experience marketing technical products and enjoy working independently. You Should Not Apply If: You prefer high structure, large teams, or roles focused only on strategy. You’re uncomfortable working in fast-paced, high-autonomy environments. You lack experience with campaign execution or technical product marketing. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Software Development Referrals increase your chances of interviewing at Civis Analytics by 2x Inferred from the description for this job
Medical insurance Vision insurance 401(k) Get notified when a new job is posted. Sign in to set job alerts for “Marketing Specialist” roles.
Washington DC-Baltimore Area $55,000.00-$70,000.00 2 weeks ago Washington, DC $70,000.00-$100,000.00 1 month ago Bethesda, MD $125,000.00-$150,000.00 3 days ago Maryland, United States $70,000.00-$100,000.00 1 month ago Washington, DC $115,000.00-$142,000.00 3 weeks ago Regional Marketing Manager — Public Sector
Maryland, United States $60,000.00-$101,500.00 2 weeks ago Washington, DC $60,000.00-$65,000.00 1 month ago Chantilly, VA $85,000.00-$110,000.00 1 month ago Washington, DC $56,000.00-$67,000.00 2 days ago District of Columbia, United States 6 days ago Maryland, United States $60,000.00-$65,000.00 1 month ago Maryland, United States $70,000.00-$120,700.00 2 weeks ago Associate Marketing Manager, Pop Culture & Communications-Hybrid
Greenbelt, MD $50,000.00-$60,000.00 1 month ago Marketing Operations Manager - Workfront
Washington, DC $90,300.00-$120,800.00 4 hours ago Maryland, United States $158,000.00-$205,000.00 5 days ago Associate Marketing Manager, Visual Arts-Hybrid
Greenbelt, MD $50,000.00-$60,000.00 1 month ago Rockville, MD $41,200.00-$57,950.00 2 months ago Dulles Town Center, VA $92,000.00-$106,000.00 1 month ago Washington DC-Baltimore Area $70,000.00-$110,000.00 20 hours ago Washington, DC $56,000.00-$66,696.90 1 week ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr