Beauty Co-Lab
Associate Director, Experience & Audience Precision
Beauty Co-Lab, New York, New York, us, 10261
Associate Director, Experience & Audience Precision
New York The Company: Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation. Overview
Were hiring an Associate Director, Experience & Audience Strategy to support leading fashion and lifestyle brands driven by Gen Z culture. This role blends communications planning and audience precision, ideal for someone who connects cultural insights, behavioral data, and media & brand strategy. Youll develop a comprehensive understanding of the landscape through deep consumer, cultural & category exploration. And you will assist in shaping audience approaches, strategic platforms, and communications frameworks, all that drive business outcomes. This role is embedded within a high-visibility team that works closely with planning, activation, and data/marketing science partners, contributing to everything from audience development and channel strategy to big idea ideation. Core Responsibilities
Landscape & Cultural Research Mine for insights to inform strategic recommendations (Category, Competition, Culture, Consumer, Company) Monitor emerging trends across fashion, retail, and Gen Z culture to identify whitespace opportunities Act as a cultural translator synthesizing quant and qual signals into strategy inputs Complete all Omni trainings & become fluent in relevant audience & strategic tools within Omni Use and champion other tools like GWI, YouGov, and others for audience insights and planning Pilot emerging tools that strengthen campaign strategy Leverage emerging AI tools and platforms to generate audience and strategic insights, informing data-driven decision-making, and optimizing marketing, targeting and communication strategies Continuously educate yourself on media evolution and marketplace/platform innovation Strategic Development Assistance Support the Senior Directors in collecting and translating research and insights into clear communications frameworks and strategic platforms Develop associated strategic deck materials and client presentations Support tactical planning presentations with insights on growth opportunities, segmentation, and channel roles Audience Strategy & Activation Work with internal teams including planning, marketing sciences and activation to determine key sources of growth Build audiences in platform, using tools like Omni, MRI, and client CRM data Work with internal teams to validate segments and activate audiences across platforms (DSPs, Meta, retail media) Profile segments based on demographic, psychographic, and attitudinal characteristics Develop associated audience decks and client presentations Ensure strategic intent carries through to planning and execution Serve as one of the lead day-to-day experience strategy contacts for internal teams and clients Partner with planning, activation, marketing science, and content teams to embed strategy throughout campaign development Support cross-functional teams in understanding audience nuances, personalization opportunities, and cultural context Qualifications
7+ years in strategy, planning, or audience intelligence within a media or integrated agency Experience with audience targeting, digital activation, and communications planning Proficiency with MRI, GWI, YouGov, and CRM/CDP platforms strongly preferred Strong communicator with the ability to distill complex inputs into clear recommendations Background in fashion, lifestyle, or Gen Z-facing brands preferred Who You Are
Youre a builder and a connector someone who can synthesize data, culture, and business context into smart strategic thinking. Youre naturally curious, sharp on details, and comfortable working across teams to shape better media experiences. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits. Compensation Range $70,000 - $125,000 USD This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs. Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf Education School Select... Degree Select... Select... Start date year End date year LinkedIn Profile Do you currently require the Company to sponsor a work visa on your behalf to commence employment (for example, H1B, OPT, EAD, Stem, TN Visa, etc.)? * Select... Will you now or in the future require sponsorship for employment visa status? * Select... Are you legally authorized to work in the country in which the job is located? * Select... Are you able to work 3 days a week at the location specified in the posting? * Select... What is your preferred First Name? * What is your preferred Last Name? * Address Line 1 * Address Line 2 City * State/Providence * Select... Country * Select... How did you hear about us? * Select... If "Employee Referral" was selected under How did you hear about us?, please provide the name of the employee who referred you below. Have you ever been employed by Omnicom Media Group or Omnicom? * Select... Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file. As set forth in Omnicom Media Group US H&Ss Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Select... Voluntary Self-Identification of Disability
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We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labors Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability?
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New York The Company: Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation. Overview
Were hiring an Associate Director, Experience & Audience Strategy to support leading fashion and lifestyle brands driven by Gen Z culture. This role blends communications planning and audience precision, ideal for someone who connects cultural insights, behavioral data, and media & brand strategy. Youll develop a comprehensive understanding of the landscape through deep consumer, cultural & category exploration. And you will assist in shaping audience approaches, strategic platforms, and communications frameworks, all that drive business outcomes. This role is embedded within a high-visibility team that works closely with planning, activation, and data/marketing science partners, contributing to everything from audience development and channel strategy to big idea ideation. Core Responsibilities
Landscape & Cultural Research Mine for insights to inform strategic recommendations (Category, Competition, Culture, Consumer, Company) Monitor emerging trends across fashion, retail, and Gen Z culture to identify whitespace opportunities Act as a cultural translator synthesizing quant and qual signals into strategy inputs Complete all Omni trainings & become fluent in relevant audience & strategic tools within Omni Use and champion other tools like GWI, YouGov, and others for audience insights and planning Pilot emerging tools that strengthen campaign strategy Leverage emerging AI tools and platforms to generate audience and strategic insights, informing data-driven decision-making, and optimizing marketing, targeting and communication strategies Continuously educate yourself on media evolution and marketplace/platform innovation Strategic Development Assistance Support the Senior Directors in collecting and translating research and insights into clear communications frameworks and strategic platforms Develop associated strategic deck materials and client presentations Support tactical planning presentations with insights on growth opportunities, segmentation, and channel roles Audience Strategy & Activation Work with internal teams including planning, marketing sciences and activation to determine key sources of growth Build audiences in platform, using tools like Omni, MRI, and client CRM data Work with internal teams to validate segments and activate audiences across platforms (DSPs, Meta, retail media) Profile segments based on demographic, psychographic, and attitudinal characteristics Develop associated audience decks and client presentations Ensure strategic intent carries through to planning and execution Serve as one of the lead day-to-day experience strategy contacts for internal teams and clients Partner with planning, activation, marketing science, and content teams to embed strategy throughout campaign development Support cross-functional teams in understanding audience nuances, personalization opportunities, and cultural context Qualifications
7+ years in strategy, planning, or audience intelligence within a media or integrated agency Experience with audience targeting, digital activation, and communications planning Proficiency with MRI, GWI, YouGov, and CRM/CDP platforms strongly preferred Strong communicator with the ability to distill complex inputs into clear recommendations Background in fashion, lifestyle, or Gen Z-facing brands preferred Who You Are
Youre a builder and a connector someone who can synthesize data, culture, and business context into smart strategic thinking. Youre naturally curious, sharp on details, and comfortable working across teams to shape better media experiences. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits. Compensation Range $70,000 - $125,000 USD This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs. Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf Education School Select... Degree Select... Select... Start date year End date year LinkedIn Profile Do you currently require the Company to sponsor a work visa on your behalf to commence employment (for example, H1B, OPT, EAD, Stem, TN Visa, etc.)? * Select... Will you now or in the future require sponsorship for employment visa status? * Select... Are you legally authorized to work in the country in which the job is located? * Select... Are you able to work 3 days a week at the location specified in the posting? * Select... What is your preferred First Name? * What is your preferred Last Name? * Address Line 1 * Address Line 2 City * State/Providence * Select... Country * Select... How did you hear about us? * Select... If "Employee Referral" was selected under How did you hear about us?, please provide the name of the employee who referred you below. Have you ever been employed by Omnicom Media Group or Omnicom? * Select... Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file. As set forth in Omnicom Media Group US H&Ss Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Select... Voluntary Self-Identification of Disability
Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Voluntary Self-Identification of Disability
Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Why are you being asked to complete this form?
We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labors Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your major life activities. If you have or have ever had such a condition, you are a person with a disability.
Disabilities include, but are not limited to: Alcohol or other substance use disorder (not currently using drugs illegally) Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS Blind or low vision Cancer (past or present) Cardiovascular or heart disease Celiac disease Cerebral palsy Deaf or serious difficulty hearing Diabetes Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders Epilepsy or other seizure disorder Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome Intellectual or developmental disability Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD Missing limbs or partially missing limbs Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports Nervous system condition, for example, migraine headaches, Parkinsons disease, multiple sclerosis (MS) Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities Partial or complete paralysis (any cause) Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema Short stature (dwarfism) Traumatic brain injury Disability Status Select...
PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete. #J-18808-Ljbffr