CNN

VP, Off-Platform Strategy - CNN

CNN, Washington

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Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role

We are CNN. The world's most essential and engaging source of digital news. We are in the midst of rapid transformation and need our next generation of innovators, makers, and dreamers who will lead and drive our growth. We aim to make the world a better, more connected place.

We are seeking a Vice President of Off-Platform Strateg y to lead the vision, execution, and growth of our off-platform audience strategy. This is a high-impact leadership role responsible for driving audience development, engagement, and monetization across both referral-driven and reach-centered platforms (e.g., Facebook, Instagram, TikTok, YouTube, X, etc.).

This role will oversee a comprehensive team focused on growing our off-platform audiences and referrals to CNN, channel-specific content development management, and platform-specific revenue generation. It requires a leader who can balance editorial and business goals, and who understands how to shape platform-specific strategies that build habit, grow loyal audiences, and drive sponsorship or other revenue opportunities.

The ideal candidate will be audience-obsessed, revenue-conscious, and fluent in platform behavior, content formats, and performance data.

Key Responsibilities

Off-Platform Strategy & Leadership

Define and lead a comprehensive, platform- and channel-specific strategy across all of CNN's social and third-party content distribution channels.
Oversee growth goals for reach, engagement, and referral, ensuring audience development strategies and off-platform production strategies are tailored by platform and audience behavior.
Collaborate with Editorial, Marketing, Growth, and Product leaders to align off-platform efforts with consumer lifecycle and brand objectives.

Team Oversight

Lead and build a high-performing team focused on : o Off Platform Reach – to oversee platform-native content on video or visual-first platforms (Instagram, TikTok, YouTube) with a focus on engagement, repeatable formats, and habit-building content strategies.

Referring audiences from social to site – to manage and execute social distribution strategies that drive traffic and conversion back to O&O properties.

Supporting Monetization Opportunities – to help inform, identify, manage and fulfill sponsorship opportunities for off-platform content, and collaborating with Ad Sales on built-if-sold activations.

Monetization & Sponsorship Enablement

Partner with Revenue, Brand, and Ad Sales teams to identify and develop sponsorable content opportunities across off-platform environments.

Oversee the ideation, planning and packaging of "built-if-sold" content, ensuring alignment with editorial values and platform behavior.

Ensure monetization strategies across platforms are optimized and measurable.

Performance & Optimization

Guide platform-specific growth and optimization strategies based on deep audience insight and performance metrics that drive and support overall Audience goals

Ensure channel managers are equipped to develop and execute data-driven strategies that are audience- and algorithm-informed.

Promote testing, learning, and iteration to ensure we are evolving with platform algorithms, audience expectations, and monetization opportunities.

Qualifications & Experience

8-10+ years of experience in social media strategy, audience development, digital content, or platform partnerships—preferably within a media, news, or digital-first organization.

Proven success in leading multi-platform growth strategies and building or managing cross-functional teams.

Deep understanding of platform-specific algorithms, audience behavior, and monetization dynamics across walled-garden and referral ecosystems.

Experience collaborating with editorial and business teams to develop sponsor-ready content.

Strong data literacy and ability to translate performance insights into actionable strategy.

Editorial judgment with a strong sense of brand integrity and platform nuance.

Experience managing in complex and cross-functional organizations.

Excellent leadership, communication, and cross-functional collaboration skills

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at / guiding-principles / along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and / or recruitment process, please visit our accessibility page for instructions to submit your request.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and / or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range : $184,800.00 - $343,200.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.

Seniority level

Executive

Employment type

Full-time

Job function

Business Development and Sales

Industries

Broadcast Media Production and Distribution

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