Marketing Specialist

Job Title:

Marketing Specialist

Position Number:

998915

Department:

Communications and Marketing

Salary:

$45,760

Job Summary/Description:

The Angelo State Office of Communications and Marketing is made up of storytellers and strategists who believe in the power of communication to shape futures, supporting recruitment, alumni engagement and brand identity.
As a key member of the C&M team, the marketing specialist plays a strategic role in elevating the universitys visibility and voice through compelling content and creative campaigns across print, digital and social media platforms. This position collaborates across departments and serves as a central resource for brand-aligned messaging that supports enrollment, fundraising and community engagement.
Were seeking a strong writer and creative thinker who thrives in a collaborative environment, brings social media savvy and campaign experience, and enjoys innovative content creation on all mediums while driving measurable marketing outcomes.

Typical Duties/Job Duties:

1. Manages the planning and implementation of approved social media content and campaigns for the universitys official accounts.
2. Stays up-to-date on current social media trends and platforms, and make appropriate recommendations to the director of communications and marketing.
3. Oversees a team of student workers in social media content creation, as well as the #RamWire Student Influencer Team, and coordinate coverage of campus events.
4. Assists in training campus constituents on social media and digital media practices and policies.
5. Serves as the offices primary contact with the Office of Admissions for content writing, editing and campaign building. Assists in additional paid digital campaign creation as needed.
6. Works with the Communications and Marketing Director, University Police Chief, and Director of Risk Management to remain updated on crisis management protocol and communications technology, and uses appropriate tools to send crisis alerts as outlined in the universitys Crisis Communication Plan and overseen by the C&M Director.
7. Coordinates office participation at campus events, such as Ram Jams, New Student Orientation and recruitment events, as well as manages and orders promotional items for said events.
8. Prepares periodic administrative and activity reports.
9. Attends trainings, seminars and other meetings as needed; performs other duties as assigned.

Knowledge, Skills and Abilities:

• Knowledge of social media content creation practices for various social media platforms.
• Ability to use web-based applications, such as content management systems, project management systems, and social media channels and management tools.
• Ability to think creatively and find innovative ways to present marketing campaigns.
• Knowledge of fundamental marketing techniques, goal setting and performance tracking.
• Ability to write accurate, audience-appropriate content for various purposes, such as internal and external communications, digital and print marketing materials, and reports.
• Ability to work effectively with a diverse group of individuals, including university administration, faculty, staff and students.
• Ability to lead student workers in branded content creation and inspire creativity.
• Ability to listen carefully to supervisor and translate into desired results.
• Skilled in managing multiple incoming requests and projects with precision and organization.
• Ability to understand and meet assigned deadlines.
• Ability to speak in front of groups, whether providing a university tour or training staff, for example.

Minimum Qualifications:

• Bachelors degree in communication, marketing or other related field, or equivalent combination of education and experience sufficient to successfully perform the essential job duties.
• Experience of at least 2-3 years in in social media management.
• Ability to work with digital management and marketing tools, such as Canva and social media management platforms.
• Operational proficiency social media platforms, including Facebook, X, Instagram, LinkedIn and YouTube.
• Ability to communicate effectively and accurately orally and in writing.
• Working knowledge of Microsoft Office 365 and Google Workspace.

Preferred Qualifications:

• Knowledge AP Style Guidelines
• Knowledge of Adobe Creative Cloud
• Social media brand management experience

Physical Requirements:

This role is mostly 8 a.m. 5 p.m. Monday Friday. However, occasional nights and weekends could be required based on the university calendar.

EEO Statement:

All qualified applicants will be considered for employment without regard to sex, race, color, national origin, religion, age, disability, protected veteran status, or genetic information.
In compliance with the Americans with Disabilities Act (ADA), Angelo State University is committed to providing reasonable accommodations to ensure equal access to employment opportunities for qualified individuals with disabilities. We are committed to ensuring that a qualified individual with a disability has the same rights and privileges in employment as non-disabled employees. If an accommodation is requested for the job application process, please contact our office at (325) 942-2168 or email us at .

Remote:

No

Posting Number:

S1004P

Open Date:

06/26/2025

Desired Start Date:

08/01/2025

Open Until Filled:

Yes

Special Instructions to Applicants:

Please upload a list of at least three professional references (upload under References), as well as provide a link to your professional portfolio if you have one. You may include the link in your resume or cover letter, or attach a separate document with the link (which can be uploaded under Other). If you have managed social media accounts in the past for an organization or business, please include their handles, along with the dates you managed the platform.

#J-18808-Ljbffr