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Highgate

Director Sales & Marketing

Highgate, Irving, Texas, United States, 75084

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Yearly Highgate Hotels Highgate is a premier real estate investment and hospitality management company widely recognized as an innovator in the industry. Highgate is the dominant player in U.S. gateway markets including New York, Boston, Miami, San Francisco, and Honolulu, with a rapidly expanding presence in Europe, Latin America, and the Caribbean. Highgate’s portfolio of global properties represents an aggregate asset value exceeding $20 billion and generates over $5 billion in cumulative revenues. The company provides expert guidance through all stages of the hospitality property cycle, from planning and development through recapitalization or disposition. Highgate also develops bespoke hotel brands and utilizes industry-leading proprietary revenue management tools to identify and predict market dynamics, driving performance and maximizing asset value. The executive team comprises some of the industry’s most experienced hotel management leaders, making Highgate a trusted partner for top ownership groups and major hotel brands. The company maintains corporate offices in London, New York, Dallas, and Seattle. Location: Hyatt House Las Colinas 5901 N MacArthur Blvd. Irving, TX 75039 Overview: The Director of Sales & Marketing is responsible for leading and driving top-line revenue strategies for traditional sales segments including group, volume transient, and catering. This role involves analyzing market trends, market share, and competitive hotel environments, while directing the property sales teams (rooms & catering) to meet or exceed budgeted revenues. The Director will also develop and implement a marketing communications plan to achieve the desired hotel positioning and manage the sales and marketing budget to support revenue goals. Responsibilities: Lead and drive top-line revenue for sales segments including group, transient, and catering. Assess and react to market trends, share, and the competitive environment. Develop and execute a marketing communications plan aligned with hotel positioning, and manage the sales & marketing budget. Act as the hotel’s voice of the customer, communicating key issues across the organization. Utilize Smith Travel Research data, financial P&L, sales mix, forecasting, and other hotel reports effectively. Understand and communicate market trends, demand generators, and economic factors affecting hotel performance. Conduct competitive set reviews, SWOT analyses, and monitor new supply. Develop strategies to penetrate primary markets based on GEO sources. Manage key accounts and develop/implement segment strategies. Design sales deployment schemes and market assignments. Set sales goals to achieve budget and market share targets. Manage group pace and sales activity schedules. Qualifications: Bachelor’s degree preferred in Marketing. At least 3 years of experience as a sales leader with hotel sales background. Experience with ownership groups and asset management communication. Proficient in sales automation (DELPHI) and PMS systems. Collaborative experience with revenue management teams. Knowledge of all market segments and channels, with strategic planning ability. Excellent communication and presentation skills. Strong interpersonal and team leadership skills. Proficient in MS Office (Word, Excel, PowerPoint). Ability to multitask and prioritize functions to meet deadlines.

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