Outback Presents
Tour Marketing Manager - Digital
Outback Presents, Nashville, Tennessee, United States, 37247
Tour Marketing Manager - Digital
Outback Presents is the largest independent promoter of live entertainment in North America, known for delivering unforgettable experiences for audiences nationwide. We have an exciting opportunity for a tech-savvy, data-driven
Tour Marketing Manager - Digital
to join our in-house marketing team. This role is perfect for someone passionate about paid digital strategy, marketing analytics, and performance optimization in the fast-paced world of live events and ticket sales. Key Responsibilities: Strategy Development:
Design and lead digital marketing strategies for national tours, festivals, and special events, aligning with broader marketing goals. Campaign Management:
Plan, execute, and optimize complex digital ad campaigns across platforms like Meta (Facebook/Instagram), Google, TikTok, YouTube, and programmatic networks. Audience Insights:
Use customer data, ticketing insights, and behavioral analytics to create highly targeted ad experiences and personalized retargeting campaigns. Performance Optimization:
Continuously test and refine ad creative, targeting, and bidding strategies to maximize ROI and reduce customer acquisition costs. Reporting and Analysis:
Create in-depth performance reports, providing actionable insights to senior leadership and internal teams. Platform Mastery:
Stay up-to-date on digital marketing trends, platform updates, and emerging technologies to keep Outback Presents at the cutting edge of digital promotion. Pixel and Event Management:
Set up and manage tracking pixels, conversion events, and data integrations to capture valuable audience data. Collaboration:
Work closely with marketing strategists, creative teams, and sales departments to ensure seamless execution of integrated campaigns. Mentorship:
Provide guidance and mentorship to junior digital marketers, fostering a collaborative and high-performance work environment. Qualifications: 3-5+ years of experience in digital marketing, advertising, or media buying (live events experience strongly preferred). Proven track record of managing successful digital ad campaigns across multiple platforms. Strong analytical skills, with experience using tools like Google Analytics, Meta Ads Manager, TikTok Ads, and CRM platforms. Advanced understanding of audience segmentation, data capture, and performance optimization. Excellent written and verbal communication skills. High attention to detail and ability to manage multiple campaigns simultaneously. Bachelor’s degree in marketing, communications, business, or a related field. Additional Details: Location:
Nashville, TN (This is not a remote position). Office Hours:
Monday through Friday, 9AM-6PM. Compensation:
Competitive salary, commensurate with experience, plus full benefits. Equal Opportunity: Outback Presents is an Equal Opportunity Employer. All applicants will receive consideration for employment without regard to age, disability, national origin, race, color, religion, sex, sexual orientation, gender identity, pregnancy, veteran or military status, marital or civil partnership/union status, alienage or citizenship status, or creed.
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Tour Marketing Manager - Digital
to join our in-house marketing team. This role is perfect for someone passionate about paid digital strategy, marketing analytics, and performance optimization in the fast-paced world of live events and ticket sales. Key Responsibilities: Strategy Development:
Design and lead digital marketing strategies for national tours, festivals, and special events, aligning with broader marketing goals. Campaign Management:
Plan, execute, and optimize complex digital ad campaigns across platforms like Meta (Facebook/Instagram), Google, TikTok, YouTube, and programmatic networks. Audience Insights:
Use customer data, ticketing insights, and behavioral analytics to create highly targeted ad experiences and personalized retargeting campaigns. Performance Optimization:
Continuously test and refine ad creative, targeting, and bidding strategies to maximize ROI and reduce customer acquisition costs. Reporting and Analysis:
Create in-depth performance reports, providing actionable insights to senior leadership and internal teams. Platform Mastery:
Stay up-to-date on digital marketing trends, platform updates, and emerging technologies to keep Outback Presents at the cutting edge of digital promotion. Pixel and Event Management:
Set up and manage tracking pixels, conversion events, and data integrations to capture valuable audience data. Collaboration:
Work closely with marketing strategists, creative teams, and sales departments to ensure seamless execution of integrated campaigns. Mentorship:
Provide guidance and mentorship to junior digital marketers, fostering a collaborative and high-performance work environment. Qualifications: 3-5+ years of experience in digital marketing, advertising, or media buying (live events experience strongly preferred). Proven track record of managing successful digital ad campaigns across multiple platforms. Strong analytical skills, with experience using tools like Google Analytics, Meta Ads Manager, TikTok Ads, and CRM platforms. Advanced understanding of audience segmentation, data capture, and performance optimization. Excellent written and verbal communication skills. High attention to detail and ability to manage multiple campaigns simultaneously. Bachelor’s degree in marketing, communications, business, or a related field. Additional Details: Location:
Nashville, TN (This is not a remote position). Office Hours:
Monday through Friday, 9AM-6PM. Compensation:
Competitive salary, commensurate with experience, plus full benefits. Equal Opportunity: Outback Presents is an Equal Opportunity Employer. All applicants will receive consideration for employment without regard to age, disability, national origin, race, color, religion, sex, sexual orientation, gender identity, pregnancy, veteran or military status, marital or civil partnership/union status, alienage or citizenship status, or creed.
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