Vice President Marketing, Technology & Enablement

Job Description Summary We are seeking a strategic and forward-thinking Vice President of Marketing, Technology & Enablement to lead the development, alignment, and execution of our enterprise-wide MarTech strategy. This leader will own the roadmap, prioritization, and use case framework that enables marketing to deliver personalized, data-driven, and high-impact customer experiences. The VP will oversee a team of domain specialists aligned to key MarTech capabilities — including CDP, DAM, AdTech, ESP, identity resolution (MDM), marketing tag governance, and digital activation tools. Each capability lead will focus on enabling business value and outcomes through platform strategy, capability maturity, and adoption. Reporting to the Head of Marketing Data & Platforms, this role will serve as the primary business owner for MarTech and partner closely with an IT counterpart who owns technical delivery and instrumentation. The VP of MarTech will drive strategy, multi-year roadmaps, focused on business impact. Additionally, they will hold technical partners accountable to delivery of critical features, timelines, and functional requirements that enable marketing activation. MarTech Strategy & Vision : Define and evolve the enterprise MarTech strategy and multi-year roadmap to support marketing objectives, customer experience goals, and enterprise growth priorities. Lead a use case & capability-driven model for MarTech, with dedicated focus areas including CDP, DAM, ESP, AdTech, tag management, and activation tooling. Serve as a visionary leader who maintains a pulse on emerging technologies, including the role of artificial intelligence, machine learning, and generative tools in advancing personalization, automation, and campaign intelligence. Guide the evaluation and adoption of new tools and innovations to maintain a modern, scalable, and future-ready marketing stack. Business Impact & Use Case Leadership : Translate business and marketing goals into prioritized platform capabilities and use case requirements that deliver measurable outcomes. Oversee and manage a cross functional marketing technology governance committee with leadership across IT, Marketing, Data & Analytics, Finance, and Media. Ensure the MarTech roadmap is clearly tied to key business priorities such as customer engagement, operational efficiency, revenue growth, and campaign performance. Develop business cases and success frameworks to guide investment decisions, adoption strategies, and capability measurement. Lead cross-functional initiatives to accelerate time-to-value for high-impact programs involving CDP, real-time personalization, content automation, and channel activation. Team & Program Oversight : Build, manage, and mentor a high-performing team of MarTech leaders and SMEs responsible for individual technology domains. Establish strong governance practices, capability accountability, and cross-functional collaboration across marketing, analytics, and digital stakeholders. Drive the intake, prioritization, and communication process for MarTech-related initiatives across business units and partners. Coordinate enterprise-wide planning around vendor relationships, license management, and long-term capability investment. Cross-Functional Partnership & Execution Accountability : Act as the senior marketing liaison to IT, engineering, and enterprise data teams to ensure delivery of business-aligned platform solutions. Partner with IT development of the roadmap and accountable of delivery against roadmap commitments and technical specifications aligned to marketing requirements. Partner with analytics and data science teams to ensure MarTech platforms enable model activation, segmentation, and insight-to-action capabilities. Serve as a change agent and internal evangelist for data-driven marketing technology adoption. Required Qualifications : 12+ years of experience in marketing technology, digital strategy, or enterprise marketing enablement; 5+ years in senior leadership roles. Demonstrated success in developing MarTech strategies that drive measurable marketing and business outcomes. Expertise across multiple domains including CDP, DAM, AdTech, ESP, identity resolution, and digital tagging. Strong leadership experience managing teams, building capability roadmaps, and working cross-functionally across IT and business functions. Excellent business acumen with the ability to translate marketing strategy into scalable technical requirements. Proven experience navigating vendor selection, platform integration, and technology modernization at scale. Preferred Qualifications : Experience in retail, ecommerce, or direct-to-consumer industries. Familiarity with Adobe Experience Cloud, Salesforce Marketing Cloud, Epsilon, and other major DAM / AdTech platforms. Understanding of data privacy regulations (e.g., GDPR, CCPA) and how they impact marketing operations and platform strategy. Background in agile marketing operations or transformation programs is a plus. Success Metrics : Clear business impact from MarTech strategy execution, including improvements in customer engagement, campaign performance, efficiency, and ROI. Successful deployment and adoption of core platform capabilities aligned to enterprise priorities. Strategic roadmap delivery aligned with marketing and IT timelines and commitments. Cross-functional stakeholder satisfaction and alignment across Marketing, IT, Analytics, and Digital teams. Team growth, development, and retention across the MarTech function.

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