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GlowbackLED

Digital Marketing & Website Manager

GlowbackLED, Miami, Florida, us, 33222

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Digital Marketing & Website Manager

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Digital Marketing & Website Manager

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GlowbackLED Get AI-powered advice on this job and more exclusive features. The Digital Marketing & Website Manager will oversee all aspects of our online marketing strategy, website management, and digital campaign execution. This role requires a unique blend of creativity, technical expertise, and strategic thinking to drive brand growth and customer engagement.

Key Responsibilities

Website Management: Update and maintain the company website with current product images, descriptions, and promotions. Ensure website content is accurate, engaging, and aligned with SEO best practices. Content & Campaign Creation: Develop marketing content for various channels including web, email, and social media. Create marketing campaigns that target our ideal customers and convert leads into sales. Produce high-quality assets for Google Ads, email newsletters, and social media platforms. SEO & Analytics: Implement and manage SEO strategies to boost search rankings and organic traffic. Improve visibility not only in traditional search engines but also in AI-Driven search queries. Monitor website performance and marketing campaign results using analytics tools. Provide regular reports and recommendations based on data insights. Digital Advertising: Create and manage Google Ads campaigns. Optimize campaigns for maximum ROI Social Media Management: Develop and execute a consistent posting schedule. Engage with the online community to increase brand awareness and loyalty. AI Integration: Leverage AI tools for content creation, campaign optimization, and data analysis.

Qualifications

Proven experience in digital marketing, website management, and campaign creation. Strong understanding of SEO, Google Ads, social media marketing, and email marketing. Proficiency with website platforms (e.g., WordPress, BigCommerce, or similar). Familiarity with analytics tools such as Google Analytics, Semrush, etc. Ability to create visually appealing marketing materials and write persuasive copy. Experience utilizing AI tools for marketing and creative production. Strong organizational skills and attention to detail.

Preferred Traits

Creative thinker with a results-oriented mindset. Self-starter who thrives in a fast-paced environment. Comfortable balancing strategic planning with hands-on execution.

Seniority level

Seniority level Entry level Employment type

Employment type Full-time Job function

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