root.io Inc.
Head of Demand Generation Boston, Massachusetts, United States
root.io Inc., Boston, Massachusetts, us, 02298
Location:
Preference for Boston area (Hybrid/Flexible) Reports to:
CEO Industry:
Cybersecurity / DevTools / AI About Root Root helps companies secure containerized software without disrupting workflows or requiring extensive retooling. Our platform integrates directly into CI/CD pipelines and registries to automatically remediate vulnerabilities — not just detect them. At the heart of this is
Patch Platoon , our AI-powered agentic system that autonomously researches and generates backported security patches for open-source libraries. We’re building the future of in-place remediation — fast, reliable, and fully integrated. About the Role We’re looking for a strategic, hands-on Head of Demand Generation to build and lead our demand engine. This is a high-impact role where you’ll turn strong messaging into real pipeline. You’ll own the strategy and execution for multi-channel campaigns, partner closely with product marketing and sales, and help bring Root’s security innovation to the teams that need it most. If you thrive in fast-paced, technical environments, and love turning ideas into measurable growth — we’d love to meet you. What You’ll Do Build and execute Root’s demand generation strategy from the ground up Plan and run campaigns across paid channels, email, SEO, webinars, content syndication and more Partner with sales on lead scoring, funnel optimization, and ABM programs Own our top-of-funnel metrics and report on campaign performance, pipeline contribution, and ROI Work closely with product marketing and creative to bring messaging to life Optimize our marketing tech stack (HubSpot, Salesforce, ad platforms) Help shape how Root goes to market in the U.S. cybersecurity space What We’re Looking For
️6+ years in B2B demand generation (ideally in cybersecurity, DevTools, or infrastructure) ️ Track record of building and scaling high-performing demand engines ️ Experience with performance marketing, marketing automation, and analytics ️ Strong understanding of the buyer journey — from awareness to pipeline ️ Someone who thrives on data, momentum, and measurable results ️ Bonus: Experience in early-stage startups, working with product-led teams, or targeting security/dev personas Why Join Us?
Join a company at the frontier of autonomous remediation Work closely with a smart, humble, mission-driven team Own a critical part of the go-to-market engine Flexible work setup with a strong presence in Boston and Tel Aviv Big vision, real product, and strong early traction Create a Job Alert Interested in building your career at Root? Get future opportunities sent straight to your email. Apply for this job
* First Name * Last Name * Email * Phone Resume/CV Enter manually Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf
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Preference for Boston area (Hybrid/Flexible) Reports to:
CEO Industry:
Cybersecurity / DevTools / AI About Root Root helps companies secure containerized software without disrupting workflows or requiring extensive retooling. Our platform integrates directly into CI/CD pipelines and registries to automatically remediate vulnerabilities — not just detect them. At the heart of this is
Patch Platoon , our AI-powered agentic system that autonomously researches and generates backported security patches for open-source libraries. We’re building the future of in-place remediation — fast, reliable, and fully integrated. About the Role We’re looking for a strategic, hands-on Head of Demand Generation to build and lead our demand engine. This is a high-impact role where you’ll turn strong messaging into real pipeline. You’ll own the strategy and execution for multi-channel campaigns, partner closely with product marketing and sales, and help bring Root’s security innovation to the teams that need it most. If you thrive in fast-paced, technical environments, and love turning ideas into measurable growth — we’d love to meet you. What You’ll Do Build and execute Root’s demand generation strategy from the ground up Plan and run campaigns across paid channels, email, SEO, webinars, content syndication and more Partner with sales on lead scoring, funnel optimization, and ABM programs Own our top-of-funnel metrics and report on campaign performance, pipeline contribution, and ROI Work closely with product marketing and creative to bring messaging to life Optimize our marketing tech stack (HubSpot, Salesforce, ad platforms) Help shape how Root goes to market in the U.S. cybersecurity space What We’re Looking For
️6+ years in B2B demand generation (ideally in cybersecurity, DevTools, or infrastructure) ️ Track record of building and scaling high-performing demand engines ️ Experience with performance marketing, marketing automation, and analytics ️ Strong understanding of the buyer journey — from awareness to pipeline ️ Someone who thrives on data, momentum, and measurable results ️ Bonus: Experience in early-stage startups, working with product-led teams, or targeting security/dev personas Why Join Us?
Join a company at the frontier of autonomous remediation Work closely with a smart, humble, mission-driven team Own a critical part of the go-to-market engine Flexible work setup with a strong presence in Boston and Tel Aviv Big vision, real product, and strong early traction Create a Job Alert Interested in building your career at Root? Get future opportunities sent straight to your email. Apply for this job
* First Name * Last Name * Email * Phone Resume/CV Enter manually Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf
#J-18808-Ljbffr