Location: Preference for Boston area (Hybrid/Flexible)
Reports to: CEO
Industry: Cybersecurity / DevTools / AI
About Root Root helps companies secure containerized software without disrupting workflows or requiring extensive retooling. Our platform integrates directly into CI/CD pipelines and registries to automatically remediate vulnerabilities not just detect them.
At the heart of this is Patch Platoon , our AI-powered agentic system that autonomously researches and generates backported security patches for open-source libraries. Were building the future of in-place remediation fast, reliable, and fully integrated.
About the Role Were looking for a strategic, hands-on Head of Demand Generation to build and lead our demand engine.
This is a high-impact role where youll turn strong messaging into real pipeline. Youll own the strategy and execution for multi-channel campaigns, partner closely with product marketing and sales, and help bring Roots security innovation to the teams that need it most.
If you thrive in fast-paced, technical environments, and love turning ideas into measurable growth wed love to meet you.
What Youll Do
- Build and execute Roots demand generation strategy from the ground up
- Plan and run campaigns across paid channels, email, SEO, webinars, content syndication and more
- Partner with sales on lead scoring, funnel optimization, and ABM programs
- Own our top-of-funnel metrics and report on campaign performance, pipeline contribution, and ROI
- Work closely with product marketing and creative to bring messaging to life
Optimize our marketing tech stack (HubSpot, Salesforce, ad platforms) - Help shape how Root goes to market in the U.S. cybersecurity space
What Were Looking For
6+ years in B2B demand generation (ideally in cybersecurity, DevTools, or infrastructure)
Track record of building and scaling high-performing demand engines
Experience with performance marketing, marketing automation, and analytics
Strong understanding of the buyer journey from awareness to pipeline
Someone who thrives on data, momentum, and measurable results
Bonus: Experience in early-stage startups, working with product-led teams, or targeting security/dev personas
Why Join Us?
- Join a company at the frontier of autonomous remediation
- Work closely with a smart, humble, mission-driven team
- Own a critical part of the go-to-market engine
- Flexible work setup with a strong presence in Boston and Tel Aviv
- Big vision, real product, and strong early traction
Create a Job Alert
Interested in building your career at Root? Get future opportunities sent straight to your email.
Apply for this job
*
First Name *
Last Name *
Email *
Phone
Resume/CV
Enter manually
Accepted file types: pdf, doc, docx, txt, rtf
Enter manually
Accepted file types: pdf, doc, docx, txt, rtf
#J-18808-Ljbffr