Skybound Entertainment
Manager, Influencer Marketing (Games)
Skybound Entertainment, Los Angeles, California, United States, 90079
Skybound Entertainment provided pay range
This range is provided by Skybound Entertainment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$95,000.00/yr - $125,000.00/yr Direct message the job poster from Skybound Entertainment We love creators. We love fans. We love thrilling games, indelible images and moving stories. Our roots are in comics, but our brands extend to video games, television, movies, merchandise, and live experiences. We take special pride in original tales, fresh characters, and diverse voices. From well-known franchises to freshly-minted originals, we offer the chance to join brilliant creators shaping a new generation of entertainment in a concentrated, agile environment where every perspective matters, and any idea can create a breakthrough. Skybound Games is looking for a unicorn
Influencer Marketing Manager
that enables the Skybound Games Marketing Team to work quickly and efficiently across the broad range of talent and influencer verticals, namely
Gaming Creators & Streamers ,
Social Creators and Celebrities.
This individual will primarily be responsible for creating, sourcing and executing innovative collaborations with the movers and shakers of the digital landscape and pop culture on behalf of our Games portfolio. This role collaborates with a team of highly entrepreneurial and creative individuals who also know what it takes to execute the seemingly impossible, and has a track record of making magic happen. This position maintains a high-level oversight of all influencer-led, or influencer-supported marketing initiatives for and creates the day-to-day infrastructure to support priority initiatives and campaigns. This role will be a key component to driving the Skybound Games Marketing team’s priorities through seamless high-level program management, day-to-day operations, and internal team alignment with an eye towards scale and efficiency. In this role, you will serve as a strategic super connector between Brand Marketing, Community, Social / Digital, Public Relations and Product Marketing as well as work to define the cross-functional relationships with external and internal partners as it pertains to influencer marketing including, but not limited to: Development & Production, Finance, Legal, Creative Services, Partnerships, aligning stakeholders and shepherding teams through the process of bringing our programs to life. You will oversee planning, roadmaps, resourcing, budgets, and documentation for the influencer marketing vertical, as well as be a champion of our team’s culture. You bring creativity and functionality to the operational aspects of a fast-moving team and deal with solving the “how,” freeing up your peers to focus on crafting the “what.” You anticipate how decisions are made, persistently explore and uncover new ways of doing things, and work collaboratively with stakeholders. You have demonstrated strong performance in your prior roles, and you thrive in ambiguity, creative environments and demonstrate problem-solving leadership with limited oversight. Reports:
This position will report to Skybound’s Senior Director of Marketing and Communications, Games Responsibilities Include: Identifying, building and managing relationships with key influencers with affinity for various Game Portfolio Titles across key priority verticals Defining and creating the influencer strategy for major product announcements and milestones (i.e. Public Beta) and executing them, either in house or via partner agencies at scale Identifying moments in pop culture and the gaming industry ripe for disruption through non-traditional influencer-led collaborations primed to create earned media Manage and evaluate influencer plans from external marketing agencies and strategic partners. Construct flexible and creative endorsement deals through deep relationship and industry insights Applying rigor and consistency to measuring and evaluating impact and effectiveness/ROI Testing, learning, applying, relearning. Role Requirements A passion for collaborating with the most extraordinary individuals who shape the landscape of pop culture and the zeitgeist of the internet 4-7 years of experience in influencer marketing and partnerships, influencer communications, influencer relations, production, gaming, entertainment or other relevant experience Self-starter with entrepreneurial qualities; advances projects through collaborative partnership with both external and internal stakeholders and manages applicable project workstreams, vendors and partners with minimal day-to-day oversight. Experience working with high-profile celebrity, social creator, and gaming influencer talent including but not limited to: research and identification, outreach, pitching, negotiation, partnership management and talent-specific challenges (riders, existing brand partnerships and scheduling). Experience creating influencer-curated events: creating lists, managing invitations, guest flow and reporting Experience creating social media and public relations strategies that “surround sound” Celebrity-led campaigns Experience with non-endorsement deals and product seeding, as well as multifaceted influencer engagements a plus Proficiency in building relationships across a diverse range of people externally, across departments and industries Strong knowledge and applicable experience of FTC (endorsement disclosure) landscape around celebrity and social creator engagement Previous experience using creator / influencer analytics and campaign management tools Previous experience using target audience insights to reverse engineer influencer targets Strong track record of partnership with legal partners and a passion for diving into the details of a partnership deal Acknowledgement that influencer marketing is not a typical desk job and often requires travel and flexibility working unusual hours and weekends when needed Bachelor’s degree in Marketing, Business, Communications or related field. MBA is a plus. Salary Range:
$95,000 - $125,000 USD / Year Actual base salary is dependent on several factors including but not limited to; market dynamics, location and region, experience, specialized skills/training (education), level of responsibility, budgetary considerations, tenure at the company (for current employees), etc. The salary range listed is just one component of the total compensation package for employees Compensation decisions are dependent on circumstances of each role Skybound offers a wide array of benefits including medical, dental, vision, life insurance, flexible spending and dependent care accounts, as well as free counseling through our Employee Assistance Program (EAP). We also offer a 401K plan with 4% match, 12 weeks of paid parental leave, generous time off, wellness benefits, and tuition reimbursement. Company Overview Skybound is a multiplatform content company working closely with creators and their intellectual properties, extending stories and universes to new platforms, including comics, television, film, tabletop and video games, books, digital content, events, and beyond. We are home to critically-acclaimed global franchises, including The Walking Dead and Invincible. Skybound Games produces, publishes and distributes video and tabletop games across all genres, including the multi-million-unit selling The Walking Dead video game series. In addition to our wholly-owned franchises, we work with independent developers to foster and create original games with compelling characters and worlds, strong creator and artistic focus, and innovative approaches to engaging genres. Invincible
is one of Skybound's tentpole franchises (celebrating 20 years!) and spans the world of comic books, merchandise, video games, and the critically acclaimed adult animated television series on Prime Video. Now in its second season, the television show has consistently ranked as one of Prime Videos top-streamed series with a 99% score on Rotten Tomatoes. Based on the groundbreaking comic book by Robert Kirkman, Cory Walker, and Ryan Ottley,
Invincible
revolves around 18-year-old Mark Grayson, who’s just like every other guy his age—except his father is (or was) the most powerful superhero on the planet. Still reeling from Nolan’s betrayal in Season One, Mark struggles to rebuild his life as he faces a host of new threats, all while battling his greatest fear - that he might become his father without even knowing it. The show stars Steven Yeun, with Sandra Oh, Zazie Beetz, Grey Griffin, Chris Diamantopoulos, Walton Goggins, Gillian Jacobs, Jason Mantzoukas, Ross Marquand, Khary Payton, Zachary Quinto, Andrew Rannells, Kevin Michael Richardson, Seth Rogen, and J.K. Simmons. Executive producers include Skybound's own Kirkman, David Alpert, and Margaret M. Dean. Equal Opportunity Employer At Skybound we value diversity and are looking for extraordinary employees of all backgrounds! Skybound is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, citizenship, age, genetic information, disability, hair texture or veteran status. In addition to federal law requirements, Skybound complies with all applicable state and local laws governing nondiscrimination. Skybound will consider applicants with criminal histories in a manner consistent with the CA Fair Chance Act and Los Angeles Fair Chance Initiative for Hiring Ordinance. For more information on our Privacy Policy, visit: https://www.skybound.com/privacy-policy Seniority level
Seniority level Mid-Senior level Employment type
Employment type Temporary Job function
Job function Marketing Industries Entertainment Providers Referrals increase your chances of interviewing at Skybound Entertainment by 2x Sign in to set job alerts for “Influencer” roles.
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This range is provided by Skybound Entertainment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$95,000.00/yr - $125,000.00/yr Direct message the job poster from Skybound Entertainment We love creators. We love fans. We love thrilling games, indelible images and moving stories. Our roots are in comics, but our brands extend to video games, television, movies, merchandise, and live experiences. We take special pride in original tales, fresh characters, and diverse voices. From well-known franchises to freshly-minted originals, we offer the chance to join brilliant creators shaping a new generation of entertainment in a concentrated, agile environment where every perspective matters, and any idea can create a breakthrough. Skybound Games is looking for a unicorn
Influencer Marketing Manager
that enables the Skybound Games Marketing Team to work quickly and efficiently across the broad range of talent and influencer verticals, namely
Gaming Creators & Streamers ,
Social Creators and Celebrities.
This individual will primarily be responsible for creating, sourcing and executing innovative collaborations with the movers and shakers of the digital landscape and pop culture on behalf of our Games portfolio. This role collaborates with a team of highly entrepreneurial and creative individuals who also know what it takes to execute the seemingly impossible, and has a track record of making magic happen. This position maintains a high-level oversight of all influencer-led, or influencer-supported marketing initiatives for and creates the day-to-day infrastructure to support priority initiatives and campaigns. This role will be a key component to driving the Skybound Games Marketing team’s priorities through seamless high-level program management, day-to-day operations, and internal team alignment with an eye towards scale and efficiency. In this role, you will serve as a strategic super connector between Brand Marketing, Community, Social / Digital, Public Relations and Product Marketing as well as work to define the cross-functional relationships with external and internal partners as it pertains to influencer marketing including, but not limited to: Development & Production, Finance, Legal, Creative Services, Partnerships, aligning stakeholders and shepherding teams through the process of bringing our programs to life. You will oversee planning, roadmaps, resourcing, budgets, and documentation for the influencer marketing vertical, as well as be a champion of our team’s culture. You bring creativity and functionality to the operational aspects of a fast-moving team and deal with solving the “how,” freeing up your peers to focus on crafting the “what.” You anticipate how decisions are made, persistently explore and uncover new ways of doing things, and work collaboratively with stakeholders. You have demonstrated strong performance in your prior roles, and you thrive in ambiguity, creative environments and demonstrate problem-solving leadership with limited oversight. Reports:
This position will report to Skybound’s Senior Director of Marketing and Communications, Games Responsibilities Include: Identifying, building and managing relationships with key influencers with affinity for various Game Portfolio Titles across key priority verticals Defining and creating the influencer strategy for major product announcements and milestones (i.e. Public Beta) and executing them, either in house or via partner agencies at scale Identifying moments in pop culture and the gaming industry ripe for disruption through non-traditional influencer-led collaborations primed to create earned media Manage and evaluate influencer plans from external marketing agencies and strategic partners. Construct flexible and creative endorsement deals through deep relationship and industry insights Applying rigor and consistency to measuring and evaluating impact and effectiveness/ROI Testing, learning, applying, relearning. Role Requirements A passion for collaborating with the most extraordinary individuals who shape the landscape of pop culture and the zeitgeist of the internet 4-7 years of experience in influencer marketing and partnerships, influencer communications, influencer relations, production, gaming, entertainment or other relevant experience Self-starter with entrepreneurial qualities; advances projects through collaborative partnership with both external and internal stakeholders and manages applicable project workstreams, vendors and partners with minimal day-to-day oversight. Experience working with high-profile celebrity, social creator, and gaming influencer talent including but not limited to: research and identification, outreach, pitching, negotiation, partnership management and talent-specific challenges (riders, existing brand partnerships and scheduling). Experience creating influencer-curated events: creating lists, managing invitations, guest flow and reporting Experience creating social media and public relations strategies that “surround sound” Celebrity-led campaigns Experience with non-endorsement deals and product seeding, as well as multifaceted influencer engagements a plus Proficiency in building relationships across a diverse range of people externally, across departments and industries Strong knowledge and applicable experience of FTC (endorsement disclosure) landscape around celebrity and social creator engagement Previous experience using creator / influencer analytics and campaign management tools Previous experience using target audience insights to reverse engineer influencer targets Strong track record of partnership with legal partners and a passion for diving into the details of a partnership deal Acknowledgement that influencer marketing is not a typical desk job and often requires travel and flexibility working unusual hours and weekends when needed Bachelor’s degree in Marketing, Business, Communications or related field. MBA is a plus. Salary Range:
$95,000 - $125,000 USD / Year Actual base salary is dependent on several factors including but not limited to; market dynamics, location and region, experience, specialized skills/training (education), level of responsibility, budgetary considerations, tenure at the company (for current employees), etc. The salary range listed is just one component of the total compensation package for employees Compensation decisions are dependent on circumstances of each role Skybound offers a wide array of benefits including medical, dental, vision, life insurance, flexible spending and dependent care accounts, as well as free counseling through our Employee Assistance Program (EAP). We also offer a 401K plan with 4% match, 12 weeks of paid parental leave, generous time off, wellness benefits, and tuition reimbursement. Company Overview Skybound is a multiplatform content company working closely with creators and their intellectual properties, extending stories and universes to new platforms, including comics, television, film, tabletop and video games, books, digital content, events, and beyond. We are home to critically-acclaimed global franchises, including The Walking Dead and Invincible. Skybound Games produces, publishes and distributes video and tabletop games across all genres, including the multi-million-unit selling The Walking Dead video game series. In addition to our wholly-owned franchises, we work with independent developers to foster and create original games with compelling characters and worlds, strong creator and artistic focus, and innovative approaches to engaging genres. Invincible
is one of Skybound's tentpole franchises (celebrating 20 years!) and spans the world of comic books, merchandise, video games, and the critically acclaimed adult animated television series on Prime Video. Now in its second season, the television show has consistently ranked as one of Prime Videos top-streamed series with a 99% score on Rotten Tomatoes. Based on the groundbreaking comic book by Robert Kirkman, Cory Walker, and Ryan Ottley,
Invincible
revolves around 18-year-old Mark Grayson, who’s just like every other guy his age—except his father is (or was) the most powerful superhero on the planet. Still reeling from Nolan’s betrayal in Season One, Mark struggles to rebuild his life as he faces a host of new threats, all while battling his greatest fear - that he might become his father without even knowing it. The show stars Steven Yeun, with Sandra Oh, Zazie Beetz, Grey Griffin, Chris Diamantopoulos, Walton Goggins, Gillian Jacobs, Jason Mantzoukas, Ross Marquand, Khary Payton, Zachary Quinto, Andrew Rannells, Kevin Michael Richardson, Seth Rogen, and J.K. Simmons. Executive producers include Skybound's own Kirkman, David Alpert, and Margaret M. Dean. Equal Opportunity Employer At Skybound we value diversity and are looking for extraordinary employees of all backgrounds! Skybound is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, citizenship, age, genetic information, disability, hair texture or veteran status. In addition to federal law requirements, Skybound complies with all applicable state and local laws governing nondiscrimination. Skybound will consider applicants with criminal histories in a manner consistent with the CA Fair Chance Act and Los Angeles Fair Chance Initiative for Hiring Ordinance. For more information on our Privacy Policy, visit: https://www.skybound.com/privacy-policy Seniority level
Seniority level Mid-Senior level Employment type
Employment type Temporary Job function
Job function Marketing Industries Entertainment Providers Referrals increase your chances of interviewing at Skybound Entertainment by 2x Sign in to set job alerts for “Influencer” roles.
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We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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