OUAI
Join to apply for the
Senior Manager, Influencer Marketing
role at
OUAI Join to apply for the
Senior Manager, Influencer Marketing
role at
OUAI Get AI-powered advice on this job and more exclusive features. More than just hair care, it’s a OUAI of life. Founded by celebrity stylist Jen Atkin, OUAI’s mission is to give you the confidence to win life your OUAI. OUAI (pronounced “way”) is a line of hair, body and fragrance products that are cruelty-, paraben-, & sulfate-free, safe for color treated hair and packed with good-for-you ingredients. OUAI’s fragrances have cult followings and transport you to the cities they were inspired by around the world. Shop (url removed) and join the community @theouai to be part of the conversation. OUAI evokes a cool and casual vibe that has attracted a roster of star clients and 2MM+ Instagram followers. With its commitment to community, inclusivity and diversity, OUAI seeks to create positive change in society through its products, services, and community initiatives. OUAI is here to give you the confidence to win life your OUAI with products you can relate to, finally.
What’s It Like to Work Here?
Our culture is driven by our brand ethos—fun, purposeful, and approachable—and our 5 Culture Codes:
We Aren’t Afraid to Go First.
We Don’t Compete, We Collaborate.
We Ask Questions to Find the Best Answers.
We Keep it Real, No Matter What.
We Work Hard and Live Well.
Our flexible, trust-based culture is rooted in respect, empathy, and compassion. It is driven by employees who are passionate about doing great work, caring deeply about the brand and each other.
The Role?
Reporting to the Director, Influencer and PR, this position is responsible for leading the brand’s influencer marketing strategy, combining both earned and paid efforts. The Senior Manager will guide the execution of innovative, impactful influencer partnerships, creative gifting and strategic community building, while collaborating with the wider marketing team to ensure alignment with brand objectives and overall strategy.
Requirements
What You’ll Do:
Drive holistic influencer programming that enhances brand recognition to generate loyalty, engagement and share of voice across digital spaces
Lead influencer strategies for product launches, brand campaigns and always-on programming
Lead the conceptualization and seamless execution of conversation-starting PR/influencer mailers for key product launches, managing budgets and holding internal and external parties to timelines
Build organic influencer programming to optimize the brand’s content creator community, prioritizing growth and retention tactics
Oversee the execution of performance-driven partnerships and affiliate campaigns, partnering with key team leads to leverage content across digital channels
Create and integrate paid media strategies into influencer programs to enhance campaign visibility and drive measurable impact, aligning with cross-functional teams to enhance performance
Oversee influencer seeding, gifting and content creation to engage and grow the creator community
Develop clear and measurable KPIs and benchmarks across all programming, reporting on results and analyzing success
Contribute to the management of Tribe Dynamics, tracking monthly performance to scale short- and long-term goals
Collaborate with international PR agencies to adapt influencer plans across key markets
Manage multiple direct reports, working collaboratively to execute the influencer marketing strategy
Support the planning and execution of launch events and creative, in-person relationship building moments on behalf of the brand
Assist in developing Influencer Marketing budgets and manage budgets to plans
Consistently cultivate relationships with on-brand influencers and industry contacts, helping to grow and diversify the OUAI influencer community
What You’ll Bring
+6 years of experience working with beauty, fashion or lifestyle brands
"We Don’t Compete, We Collaborate" this role as it emphasizes fostering authentic partnerships with influencers, aligning cross-functional teams for seamless execution, and building a cohesive, community-driven approach to drive impactful campaigns.
Willingness and interest in creating relationships and developing partnerships with key influencers on behalf of the brand
A passion for staying at the forefront of established and emerging social and digital platforms
Deep understanding of paid influencer and affiliate tactics and what success entails
Strong analytical skills with experience in tracking and optimizing performance metrics
Expertise in maintaining department budgets
Experience managing direct reports and team dynamics
Skilled at working with cross functional teams and external agency partners
Proven ability to take initiative to support company, department, and personal goals
Eagerness to learn and work collaboratively in a team environment
Benefits
Annual Base Salary Range is $110K - $120K depending on experience + yearly bonus
Medical + Dental + Vision
Unlimited PTO
25+ Paid Holidays
Matching 401k program
Quarterly OUAI Product Stipend + Employee Discounts
Flex Fridays
Employee HSA and FSA
Hybrid work reimbursement
Move Your OUAI (Exercise Reimbursement)
Immigration Sponsorship is not available for this role. OUAI does not sponsor candidates from non-immigrant visas or permanent residency expect in some areas that in OUAI’s sole discretion require highly specialized backgrounds. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Business Consulting and Services and Advertising Services Referrals increase your chances of interviewing at OUAI by 2x Get notified about new Senior Marketing Manager jobs in
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Senior Manager, Influencer Marketing
role at
OUAI Join to apply for the
Senior Manager, Influencer Marketing
role at
OUAI Get AI-powered advice on this job and more exclusive features. More than just hair care, it’s a OUAI of life. Founded by celebrity stylist Jen Atkin, OUAI’s mission is to give you the confidence to win life your OUAI. OUAI (pronounced “way”) is a line of hair, body and fragrance products that are cruelty-, paraben-, & sulfate-free, safe for color treated hair and packed with good-for-you ingredients. OUAI’s fragrances have cult followings and transport you to the cities they were inspired by around the world. Shop (url removed) and join the community @theouai to be part of the conversation. OUAI evokes a cool and casual vibe that has attracted a roster of star clients and 2MM+ Instagram followers. With its commitment to community, inclusivity and diversity, OUAI seeks to create positive change in society through its products, services, and community initiatives. OUAI is here to give you the confidence to win life your OUAI with products you can relate to, finally.
What’s It Like to Work Here?
Our culture is driven by our brand ethos—fun, purposeful, and approachable—and our 5 Culture Codes:
We Aren’t Afraid to Go First.
We Don’t Compete, We Collaborate.
We Ask Questions to Find the Best Answers.
We Keep it Real, No Matter What.
We Work Hard and Live Well.
Our flexible, trust-based culture is rooted in respect, empathy, and compassion. It is driven by employees who are passionate about doing great work, caring deeply about the brand and each other.
The Role?
Reporting to the Director, Influencer and PR, this position is responsible for leading the brand’s influencer marketing strategy, combining both earned and paid efforts. The Senior Manager will guide the execution of innovative, impactful influencer partnerships, creative gifting and strategic community building, while collaborating with the wider marketing team to ensure alignment with brand objectives and overall strategy.
Requirements
What You’ll Do:
Drive holistic influencer programming that enhances brand recognition to generate loyalty, engagement and share of voice across digital spaces
Lead influencer strategies for product launches, brand campaigns and always-on programming
Lead the conceptualization and seamless execution of conversation-starting PR/influencer mailers for key product launches, managing budgets and holding internal and external parties to timelines
Build organic influencer programming to optimize the brand’s content creator community, prioritizing growth and retention tactics
Oversee the execution of performance-driven partnerships and affiliate campaigns, partnering with key team leads to leverage content across digital channels
Create and integrate paid media strategies into influencer programs to enhance campaign visibility and drive measurable impact, aligning with cross-functional teams to enhance performance
Oversee influencer seeding, gifting and content creation to engage and grow the creator community
Develop clear and measurable KPIs and benchmarks across all programming, reporting on results and analyzing success
Contribute to the management of Tribe Dynamics, tracking monthly performance to scale short- and long-term goals
Collaborate with international PR agencies to adapt influencer plans across key markets
Manage multiple direct reports, working collaboratively to execute the influencer marketing strategy
Support the planning and execution of launch events and creative, in-person relationship building moments on behalf of the brand
Assist in developing Influencer Marketing budgets and manage budgets to plans
Consistently cultivate relationships with on-brand influencers and industry contacts, helping to grow and diversify the OUAI influencer community
What You’ll Bring
+6 years of experience working with beauty, fashion or lifestyle brands
"We Don’t Compete, We Collaborate" this role as it emphasizes fostering authentic partnerships with influencers, aligning cross-functional teams for seamless execution, and building a cohesive, community-driven approach to drive impactful campaigns.
Willingness and interest in creating relationships and developing partnerships with key influencers on behalf of the brand
A passion for staying at the forefront of established and emerging social and digital platforms
Deep understanding of paid influencer and affiliate tactics and what success entails
Strong analytical skills with experience in tracking and optimizing performance metrics
Expertise in maintaining department budgets
Experience managing direct reports and team dynamics
Skilled at working with cross functional teams and external agency partners
Proven ability to take initiative to support company, department, and personal goals
Eagerness to learn and work collaboratively in a team environment
Benefits
Annual Base Salary Range is $110K - $120K depending on experience + yearly bonus
Medical + Dental + Vision
Unlimited PTO
25+ Paid Holidays
Matching 401k program
Quarterly OUAI Product Stipend + Employee Discounts
Flex Fridays
Employee HSA and FSA
Hybrid work reimbursement
Move Your OUAI (Exercise Reimbursement)
Immigration Sponsorship is not available for this role. OUAI does not sponsor candidates from non-immigrant visas or permanent residency expect in some areas that in OUAI’s sole discretion require highly specialized backgrounds. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Business Consulting and Services and Advertising Services Referrals increase your chances of interviewing at OUAI by 2x Get notified about new Senior Marketing Manager jobs in
Los Angeles, CA . West Hollywood, CA $120,000.00-$125,000.00 1 week ago Director, Global Head of Brand Marketing - Facebook
Los Angeles, CA $105,000.00-$125,000.00 1 month ago Los Angeles, CA $138,800.00-$256,450.00 2 weeks ago Universal City, CA $120,000.00-$150,000.00 1 week ago Executive Creative Director, Google Devices Marketing
Senior Director, Marketing & Communications
Los Angeles, CA $110,000.00-$125,000.00 2 weeks ago Director of Marketing and Communications
Los Angeles Metropolitan Area 2 weeks ago Director, Marketing - Pop/Rock/Dance/Alternative
Los Angeles Metropolitan Area $150,000.00-$160,000.00 2 weeks ago Sr Manager, Global Brand Commercialization
Glendale, CA $137,200.00-$183,900.00 1 day ago Senior Director, Brand Management & Product Marketing
Los Angeles, CA $160,000.00-$190,000.00 7 hours ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr