Fourth Floor
Senior Director of Performance Marketing
Senior Director of Performance Marketing
This range is provided by Fourth Floor. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$175,000.00/yr - $195,000.00/yr Direct message the job poster from Fourth Floor Senior Search Consultant at Fourth Floor, a division of Career Group Companies
Our client, an advanced contemporary women's RTW brand is looking for a
Senior Director of Performance Marketing
to join their Digital team. Reporting to the head of Ecommerce, this person will be responsible for developing and executing data-driven digital marketing strategies to drive customer acquisition and revenue growth while maintaining profitability. The role of Senior Director of Performance Marketing requires significant internal managerial and marketing leadership experience, as well as a singular understanding of the organization’s goals, digital platform, KPIs, systems, agency partners, operational practices and objectives. Responsibilities: Lead and manage the strategy for performance marketing campaigns across paid search, paid social, display, and affiliate channels Set KPIs and develop comprehensive dashboards to monitor and report on performance marketing outcomes, ensuring that campaigns are continually optimized for maximum ROI Forecast and track impact of digital paid media on overall DTC business performance Retain financial control and allocation responsibility for the digital marketing budget for paid search, paid social, affiliates and other new/ innovative digital channels Implement testing efforts and identify new opportunities to improve ad creatives, landing pages, and conversion rates across platforms Partner with the brand marketing and communication teams on global strategic marketing plans, adjusting paid media strategy in accordance with budgetary considerations and goals, and helping to drive both thought leadership and execution of new
international markets
as they grow the business Partner with external innovators to ensure our approaches are consistently raising the bar on efficiency and digital disruption, beyond the norm of other fashion brands Work closely with the retention marketing team to optimize customer retention strategies using a data-first approach Lead and develop internal team of direct reports along with media agency to manage paid media channels and analyses as well as project management, marketing strategy, landing page optimization, creative best practices and report building and modeling. Establish and regularly share Key Performance Indicators (KPIs) for adoption organization wide, such as CAC, LTV and attribution modeling for paid channels Maintain accountability for all KPIs, reporting, forecasting and testing for paid media initiatives and proposing changes to improve digital position to senior management. Skills and Experience: 8+ years Digital Marketing experience;
agency experience ideally Strong analytical, problem-solving, and decision-making abilities and working knowledge of data visualization/reporting tools (Sigma, Looker, etc.) Must be proficient in Excel & Google Analytics Proven track record of accountability managing significant budgets and optimizing marketing spend based on data-driven insights Self-motivated, results driven, highly organized, have strong attention to detail Strong communication skills, with the ability to present complex data insights and marketing strategies to C-level executives A self-starter personality that can thrive in the fast-paced environment of a rapidly growing company. Ability to work well in high-pressure, short-deadline situations Seniority level
Seniority level Director Employment type
Employment type Full-time Job function
Job function Marketing, Analyst, and Strategy/Planning Industries Retail Luxury Goods and Jewelry, Retail Apparel and Fashion, and Marketing Services Referrals increase your chances of interviewing at Fourth Floor by 2x Inferred from the description for this job
Medical insurance Vision insurance 401(k) Get notified about new Marketing Director jobs in
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Senior Director of Performance Marketing
This range is provided by Fourth Floor. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$175,000.00/yr - $195,000.00/yr Direct message the job poster from Fourth Floor Senior Search Consultant at Fourth Floor, a division of Career Group Companies
Our client, an advanced contemporary women's RTW brand is looking for a
Senior Director of Performance Marketing
to join their Digital team. Reporting to the head of Ecommerce, this person will be responsible for developing and executing data-driven digital marketing strategies to drive customer acquisition and revenue growth while maintaining profitability. The role of Senior Director of Performance Marketing requires significant internal managerial and marketing leadership experience, as well as a singular understanding of the organization’s goals, digital platform, KPIs, systems, agency partners, operational practices and objectives. Responsibilities: Lead and manage the strategy for performance marketing campaigns across paid search, paid social, display, and affiliate channels Set KPIs and develop comprehensive dashboards to monitor and report on performance marketing outcomes, ensuring that campaigns are continually optimized for maximum ROI Forecast and track impact of digital paid media on overall DTC business performance Retain financial control and allocation responsibility for the digital marketing budget for paid search, paid social, affiliates and other new/ innovative digital channels Implement testing efforts and identify new opportunities to improve ad creatives, landing pages, and conversion rates across platforms Partner with the brand marketing and communication teams on global strategic marketing plans, adjusting paid media strategy in accordance with budgetary considerations and goals, and helping to drive both thought leadership and execution of new
international markets
as they grow the business Partner with external innovators to ensure our approaches are consistently raising the bar on efficiency and digital disruption, beyond the norm of other fashion brands Work closely with the retention marketing team to optimize customer retention strategies using a data-first approach Lead and develop internal team of direct reports along with media agency to manage paid media channels and analyses as well as project management, marketing strategy, landing page optimization, creative best practices and report building and modeling. Establish and regularly share Key Performance Indicators (KPIs) for adoption organization wide, such as CAC, LTV and attribution modeling for paid channels Maintain accountability for all KPIs, reporting, forecasting and testing for paid media initiatives and proposing changes to improve digital position to senior management. Skills and Experience: 8+ years Digital Marketing experience;
agency experience ideally Strong analytical, problem-solving, and decision-making abilities and working knowledge of data visualization/reporting tools (Sigma, Looker, etc.) Must be proficient in Excel & Google Analytics Proven track record of accountability managing significant budgets and optimizing marketing spend based on data-driven insights Self-motivated, results driven, highly organized, have strong attention to detail Strong communication skills, with the ability to present complex data insights and marketing strategies to C-level executives A self-starter personality that can thrive in the fast-paced environment of a rapidly growing company. Ability to work well in high-pressure, short-deadline situations Seniority level
Seniority level Director Employment type
Employment type Full-time Job function
Job function Marketing, Analyst, and Strategy/Planning Industries Retail Luxury Goods and Jewelry, Retail Apparel and Fashion, and Marketing Services Referrals increase your chances of interviewing at Fourth Floor by 2x Inferred from the description for this job
Medical insurance Vision insurance 401(k) Get notified about new Marketing Director jobs in
New York, NY . New York City Metropolitan Area $165,000.00-$213,000.00 1 week ago New York, NY $106,000.00-$160,000.00 2 weeks ago New York City Metropolitan Area $130,000.00-$175,000.00 1 month ago New York, NY $172,400.00-$240,000.00 3 days ago Director, Brand Strategy - Private Brands
New York City Metropolitan Area $152,400.00-$253,800.00 2 weeks ago Director of Brand Marketing - Color & Conservation
New York, NY $165,000.00-$180,000.00 2 weeks ago New York, NY $160,000.00-$175,000.00 2 weeks ago New York City Metropolitan Area $145,000.00-$155,000.00 1 week ago New York, NY $188,000.00-$250,000.00 1 week ago New York City Metropolitan Area $140,000.00-$170,000.00 1 week ago Senior Director, International Marketing
New York, NY $180,000.00-$210,000.00 2 weeks ago Director, Global Brand Strategy & Consumer Engagement
New York, NY $160,000.00-$200,000.00 4 days ago New York, NY $148,000.00-$222,000.00 2 weeks ago Senior Director, International Marketing
New York City Metropolitan Area $180,000.00-$210,000.00 2 weeks ago New York, NY $170,000.00-$190,000.00 2 months ago Senior Director, Global Brand Marketing (Hybrid Role - New York)
New York, NY $200,000.00-$230,000.00 2 weeks ago Marketing Director/Director of Commercial Brand Strategy
Brooklyn, NY $150,000.00-$175,000.00 1 day ago New York, NY $240,000.00-$280,000.00 1 week ago New York, NY $130,000.00-$160,000.00 4 days ago Remote Chief Marketing Officer - Digital Marketing
New York, NY $300,000.00-$400,000.00 1 week ago New York, NY $150,000.00-$170,000.00 6 days ago Senior Director of Marketing and Communications
New York, NY $150,000.00-$180,000.00 1 week ago New York, NY $70,000.00-$80,000.00 1 week ago New York, NY $350,000.00-$385,000.00 2 weeks ago New York, NY $170,000.00-$190,000.00 2 weeks ago New York City Metropolitan Area 3 days ago Associate Director, Digital Marketing - Alamo
New York, NY $70,000.00-$80,000.00 2 weeks ago New York, NY $120,000.00-$140,000.00 4 days ago New York City Metropolitan Area $200,000.00-$240,000.00 1 week ago New York, NY $130,000.00-$160,000.00 1 month ago Senior Director of Digital - Vibrant Experiential Brand - NYC
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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