Head of Marketing, North America

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Job Summary:

Airwallex is a unified payments and financial platform for global businesses, empowering over 150,000 companies worldwide. They are seeking a strategic and results-driven Head of Marketing to accelerate growth and scale their North America business, focusing on customer acquisition through innovative marketing initiatives.

Responsibilities:

• Own Marketing strategy and planning - develop a comprehensive B2B Marketing strategy across all channels to acquire and retain customers to support the US businesses.

• Drive performance marketing - work with the North America Commercial team and Global Marketing team to plan and execute online performance campaigns including paid social, display, and SEM.

• Manage offline marketing campaigns - analyze opportunities and own the launch of offline campaigns, including first-and third-party events.

• Oversee local product launches - work with our strategy, go-to-market, and Product Marketing teams to launch new products in the Americas.

• Drive content marketing - partner with the Content Marketing team to lay out and execute a comprehensive content strategy, including industry-specific white papers.

• Optimize CRM strategy - work with the account management team and Global Marketing team to scale and optimize email marketing campaigns.

• Performance management - review, discuss, and analyze the current performance of marketing campaigns and iterate based on early findings.

• Deliver insights - surface customer insights that enrich our understanding of our buyer personas, and craft a value proposition that resonates with key segments.

Qualifications:

Required:

• Bachelor's degree or equivalent professional experience.

• Minimum of 15 years of marketing experience, with a strong focus on scaled B2B growth.

• Demonstrated expertise in both online and offline marketing channels.

• Proven entrepreneurial mindset and hands-on approach.

• Strong interpersonal and communication skills.

• Exceptional organizational skills, attention to detail, and a customer-centric approach.

Preferred:

• Past fintech and startup experience.

• Experience in a pre-IPO startup environment.

• Demonstrated success in building and scaling marketing teams.

Company:

Airwallex is a global payments and financial platform that provides business accounts, payment solutions, and spend management tools. Founded in 2015, headquartered in Singapore, Central Region, SGP, team size 1001-5000 employees, currently Late Stage. Airwallex has a track record of offering H1B sponsorships.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Software Development

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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