Heartland Security Insurance Group
Social Media & Digital Marketing Coordinator
Heartland Security Insurance Group, Chicago, Illinois, United States, 60290
Location:
Tyler, TX
Job Id: 223 # of Openings: 1 About Us At Heartland, we are focused on results, not corporate politics. We foster a harmonious work environment where associates feel like family. We strive to be the employer of choice, and believe all of our associates should have fun at work! We are hardworking – but not at the expense of our families. At Heartland, you will find an entrepreneurial environment where we take the time to educate, coach and lead employees into further opportunities within our company. We want all of our associates to enjoy a good work-life balance and are welcomed in our environment. We strive to show our employees that they are more than just a number and viewed as an integral part of our organization. Heartland recognizes the importance of a quality benefits package, not only to our associates, but to their families. That’s the Heartland way. Our generous benefit package includes (but is not limited to) Paid Time Off, Health Insurance, Life Insurance, Long Term Disability, Employee Assistance Program, and two retirement plans. At Heartland, we go out of our way to make our associates feel at home and celebrate their achievements and contributions to the company. Our environment consists of several appreciation events throughout the year and we encourage every employee, near & far, to join us with their families to enjoy good food, fun and comradery. Our benefits package, appreciation events, and fun work environment go above industry standard. We want our employees to feel like family – so we treat them like family. Job Overview This exciting role has 3 preliminary components: Digital and social media management Sales team support We’re seeking a highly creative and detail-oriented Digital Social Media (DSM), Marketing Coordinator. This role is responsible for advising on, and executing HSIG DSM strategies. It involves creating engaging content, managing online communities, and helping grow our digital presence across platforms like, Instagram, Facebook, Twitter/X, LinkedIn, YouTube, and others: for all HSIG subsidiaries. Additionally, the Coordinator will work closely with HSIG subsidiary, sales and marketing teams: aggregating and visualizing data, preparing ‘PowerPoint’ slides, creating and editing brochures, proposals and other marketing and sales-based material; preliminary attention is currently with one HSIG company. The role also comprises being the HSIG culture evangelist by creating and promoting content, based on our stated culture values.
Essential Functions & Responsibilities Digital Marketing (DM) Management: Digital marketing is the broader strategy of HSIG’s overall DSM plan. It uses a 5-pronged approach to reach digital consumers and includes various online channels, techniques and analysis: 1) SEO (Search Engine Optimization) 2) Social media 3) Pay per click and Geo Fencing 5) Analysis of current and future markets, and DM effectiveness. Social Media Management
: Use social media (SM) to translate our DM strategy into action. Engage with digital followers by showing up where they are Content creation: Create cohesive, relevant, and consistent content to attract and retain a defined audience within our HSIG family of companies Use social media (SM) platforms i.e., Instagram, Facebook, LinkedIn, Twitter/X, etc. to distribute marketing content toward building and strengthening relationships and achieving the HSIG DM objectives Regularly schedule content distribution across SM platforms Monitor and respond to SM engagement and trends in real time Coordinate with internal teams and influencers for campaigns and collaborations Refine and optimize the SEO strategy for each HSIG brand and online platforms Provide regular performance reports and analysis to be used in professional HSIG settings. Video Editing & Multimedia Content
:
Create and or edit short-form and long-form video content for social platforms i.e., Reels & YouTube Create simple animations or motion graphics when needed Gr
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i
c Design Content Support
Graphic design may include projects such as logos, brochures and marketing materials Power point presentations with embedded video Creating and maintaining a style guide for marketing materials for all HSIG subsidiaries. Web & Digital Content Support:
Update and maintain website content (WordPress or similar CMS) Assist with landing page creation, blog uploads, and basic HTML/CSS edits Ensure consistency in design and messaging across platforms. Additional Functions & Responsibilities
Assisting Sales Managers with sales support functions i.e., data visualization, and other Assisting Marketing efforts at HSIG Subsidiaries. Required Qualifications
Bachelor’s degree in Marketing, Communications, Public Relations, Multimedia, or a related field—or equivalent experience 1–5 years’ experience in social media management, digital marketing, or content creation Proficient in tools like Meta Business Suite, Microsoft Office Suite and Google Analytics Strong video editing skills (e.g., Adobe Premiere Pro, Final Cut Pro, CapCut, or similar) Familiarity with design tools like Canva, Photoshop, Illustrator, Davinci Resolve, and/or Visual Studio, and Social Pilot Knowledge of SEO principles and web accessibility standards Graphic design experience in print ads and brochures Preferred Qualifications
Experience with email marketing platforms (e.g., Mailchimp, Klaviyo) Ability to shoot original photo/video content a plus Benefits We Offer: Competitive Pay Commensurate Upon Experience 401(k) and Employee Stock Ownership Plan Generous Paid Time Off & Paid Holidays Free Employee Assistance Program Work/Life Balance Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. #J-18808-Ljbffr
Tyler, TX
Job Id: 223 # of Openings: 1 About Us At Heartland, we are focused on results, not corporate politics. We foster a harmonious work environment where associates feel like family. We strive to be the employer of choice, and believe all of our associates should have fun at work! We are hardworking – but not at the expense of our families. At Heartland, you will find an entrepreneurial environment where we take the time to educate, coach and lead employees into further opportunities within our company. We want all of our associates to enjoy a good work-life balance and are welcomed in our environment. We strive to show our employees that they are more than just a number and viewed as an integral part of our organization. Heartland recognizes the importance of a quality benefits package, not only to our associates, but to their families. That’s the Heartland way. Our generous benefit package includes (but is not limited to) Paid Time Off, Health Insurance, Life Insurance, Long Term Disability, Employee Assistance Program, and two retirement plans. At Heartland, we go out of our way to make our associates feel at home and celebrate their achievements and contributions to the company. Our environment consists of several appreciation events throughout the year and we encourage every employee, near & far, to join us with their families to enjoy good food, fun and comradery. Our benefits package, appreciation events, and fun work environment go above industry standard. We want our employees to feel like family – so we treat them like family. Job Overview This exciting role has 3 preliminary components: Digital and social media management Sales team support We’re seeking a highly creative and detail-oriented Digital Social Media (DSM), Marketing Coordinator. This role is responsible for advising on, and executing HSIG DSM strategies. It involves creating engaging content, managing online communities, and helping grow our digital presence across platforms like, Instagram, Facebook, Twitter/X, LinkedIn, YouTube, and others: for all HSIG subsidiaries. Additionally, the Coordinator will work closely with HSIG subsidiary, sales and marketing teams: aggregating and visualizing data, preparing ‘PowerPoint’ slides, creating and editing brochures, proposals and other marketing and sales-based material; preliminary attention is currently with one HSIG company. The role also comprises being the HSIG culture evangelist by creating and promoting content, based on our stated culture values.
Essential Functions & Responsibilities Digital Marketing (DM) Management: Digital marketing is the broader strategy of HSIG’s overall DSM plan. It uses a 5-pronged approach to reach digital consumers and includes various online channels, techniques and analysis: 1) SEO (Search Engine Optimization) 2) Social media 3) Pay per click and Geo Fencing 5) Analysis of current and future markets, and DM effectiveness. Social Media Management
: Use social media (SM) to translate our DM strategy into action. Engage with digital followers by showing up where they are Content creation: Create cohesive, relevant, and consistent content to attract and retain a defined audience within our HSIG family of companies Use social media (SM) platforms i.e., Instagram, Facebook, LinkedIn, Twitter/X, etc. to distribute marketing content toward building and strengthening relationships and achieving the HSIG DM objectives Regularly schedule content distribution across SM platforms Monitor and respond to SM engagement and trends in real time Coordinate with internal teams and influencers for campaigns and collaborations Refine and optimize the SEO strategy for each HSIG brand and online platforms Provide regular performance reports and analysis to be used in professional HSIG settings. Video Editing & Multimedia Content
:
Create and or edit short-form and long-form video content for social platforms i.e., Reels & YouTube Create simple animations or motion graphics when needed Gr
aph
i
c Design Content Support
Graphic design may include projects such as logos, brochures and marketing materials Power point presentations with embedded video Creating and maintaining a style guide for marketing materials for all HSIG subsidiaries. Web & Digital Content Support:
Update and maintain website content (WordPress or similar CMS) Assist with landing page creation, blog uploads, and basic HTML/CSS edits Ensure consistency in design and messaging across platforms. Additional Functions & Responsibilities
Assisting Sales Managers with sales support functions i.e., data visualization, and other Assisting Marketing efforts at HSIG Subsidiaries. Required Qualifications
Bachelor’s degree in Marketing, Communications, Public Relations, Multimedia, or a related field—or equivalent experience 1–5 years’ experience in social media management, digital marketing, or content creation Proficient in tools like Meta Business Suite, Microsoft Office Suite and Google Analytics Strong video editing skills (e.g., Adobe Premiere Pro, Final Cut Pro, CapCut, or similar) Familiarity with design tools like Canva, Photoshop, Illustrator, Davinci Resolve, and/or Visual Studio, and Social Pilot Knowledge of SEO principles and web accessibility standards Graphic design experience in print ads and brochures Preferred Qualifications
Experience with email marketing platforms (e.g., Mailchimp, Klaviyo) Ability to shoot original photo/video content a plus Benefits We Offer: Competitive Pay Commensurate Upon Experience 401(k) and Employee Stock Ownership Plan Generous Paid Time Off & Paid Holidays Free Employee Assistance Program Work/Life Balance Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. #J-18808-Ljbffr