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Platform Marketing Lead
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Platform Marketing Lead
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Jobright.ai Get AI-powered advice on this job and more exclusive features. Jobright is an AI-powered career platform that helps job seekers discover the top opportunities in the US. We are NOT a staffing agency. Jobright does not hire directly for these positions. We connect you with verified openings from employers you can trust. Job Summary: Swickard Auto Group is a prominent automotive dealership group seeking a Platform Marketing Lead to drive marketing strategies and initiatives across its dealerships. This role focuses on maximizing traffic, enhancing customer loyalty, and achieving sales and profitability goals while acting as a liaison between dealership leadership and the internal marketing team. Responsibilities: • Drive vehicle sales and aftersales revenue to achieve internal goals aligned with budget expectations set by our executives. • Lead marketing strategies for assigned dealerships, focused on increasing both variable and fixed operation revenue • Partner with General Managers and Platform Directors to build marketing plans designed for maximum sales effectiveness • Conduct meetings and reviews to optimize the sales funnel, from traffic to leads to appointments and ultimately sales • Monitor market trends to identify new lead sources and capitalize on opportunities to grow vehicle and service revenue, as well as offer competitor brand and dealership insights to our clients. • Act as the primary marketing expert for dealership leadership, providing strategy to drive lead volume and showroom traffic. • Maintain contact with store and platform leaders to identify opportunities for increasing vehicle sales and aftersales revenue. • Foster local OEM relationships to align on initiatives that drive vehicle sales and long-term service loyalty. • Collaborate with peers on initiatives that boost customer lifetime value through repeat sales and service absorption. • Provide data-driven recommendations and actionable insights aimed at boosting lead generation and sales conversion rates. • Manage marketing budgets to efficiently achieve lead generation targets and vehicle and aftersales revenue goals. • Utilize data analytics to create targeted campaigns that generate high-quality sales leads for cars and service. • Leverage analytics tools to measure marketing impact on lead volume, cost-per-sale, and aftersales profitability. • Oversee multi-channel advertising campaigns specifically designed to generate sales leads and drive showroom traffic. • Partner with creative teams to develop compelling content that engages potential buyers and drives sales inquiries. • Design and implement retention strategies that increase repeat vehicle purchases and profitable aftersales revenue. Qualifications: Required: • Bachelor’s degree in Business, Marketing, Communications, Advertising, or commensurate experience along with relevant certifications in marketing • Strong understanding of the automotive industry, dealership operations, and automotive marketing • Experience using Google Analytics, CRM Systems, and Microsoft Office Suite • Proficiency in data analysis to evaluate the efficacy and ROI of marketing strategies • Excellent communication skills, including the ability to read, analyze, and interpret complex documents, write reports and business correspondence, and effectively present information to diverse groups • High School graduate or equivalent, 18 years or older • Acceptable driving record and a valid driver's license in your state of residence Preferred: • Proficiency with CRM and CDP systems • Strong organizational skills with a keen eye for detail • Passionate about applying multi-disciplined marketing strategies • Customer service orientation and a strong sense of urgency • Leadership ability and a focus on results • Self-motivated, believing in accountability, and desiring continuous learning and improvement • Thrives in a team environment Company: Swickard Auto Group is a car dealership that provides sales services for new as well as preowned cars, and car services. Founded in 2014, headquartered in Gladstone, Oregon, USA, team size 1001-5000 employees, currently Late Stage. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing Industries Software Development Referrals increase your chances of interviewing at Jobright.ai by 2x Inferred from the description for this job
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Platform Marketing Lead
role at
Jobright.ai 2 days ago Be among the first 25 applicants Join to apply for the
Platform Marketing Lead
role at
Jobright.ai Get AI-powered advice on this job and more exclusive features. Jobright is an AI-powered career platform that helps job seekers discover the top opportunities in the US. We are NOT a staffing agency. Jobright does not hire directly for these positions. We connect you with verified openings from employers you can trust. Job Summary: Swickard Auto Group is a prominent automotive dealership group seeking a Platform Marketing Lead to drive marketing strategies and initiatives across its dealerships. This role focuses on maximizing traffic, enhancing customer loyalty, and achieving sales and profitability goals while acting as a liaison between dealership leadership and the internal marketing team. Responsibilities: • Drive vehicle sales and aftersales revenue to achieve internal goals aligned with budget expectations set by our executives. • Lead marketing strategies for assigned dealerships, focused on increasing both variable and fixed operation revenue • Partner with General Managers and Platform Directors to build marketing plans designed for maximum sales effectiveness • Conduct meetings and reviews to optimize the sales funnel, from traffic to leads to appointments and ultimately sales • Monitor market trends to identify new lead sources and capitalize on opportunities to grow vehicle and service revenue, as well as offer competitor brand and dealership insights to our clients. • Act as the primary marketing expert for dealership leadership, providing strategy to drive lead volume and showroom traffic. • Maintain contact with store and platform leaders to identify opportunities for increasing vehicle sales and aftersales revenue. • Foster local OEM relationships to align on initiatives that drive vehicle sales and long-term service loyalty. • Collaborate with peers on initiatives that boost customer lifetime value through repeat sales and service absorption. • Provide data-driven recommendations and actionable insights aimed at boosting lead generation and sales conversion rates. • Manage marketing budgets to efficiently achieve lead generation targets and vehicle and aftersales revenue goals. • Utilize data analytics to create targeted campaigns that generate high-quality sales leads for cars and service. • Leverage analytics tools to measure marketing impact on lead volume, cost-per-sale, and aftersales profitability. • Oversee multi-channel advertising campaigns specifically designed to generate sales leads and drive showroom traffic. • Partner with creative teams to develop compelling content that engages potential buyers and drives sales inquiries. • Design and implement retention strategies that increase repeat vehicle purchases and profitable aftersales revenue. Qualifications: Required: • Bachelor’s degree in Business, Marketing, Communications, Advertising, or commensurate experience along with relevant certifications in marketing • Strong understanding of the automotive industry, dealership operations, and automotive marketing • Experience using Google Analytics, CRM Systems, and Microsoft Office Suite • Proficiency in data analysis to evaluate the efficacy and ROI of marketing strategies • Excellent communication skills, including the ability to read, analyze, and interpret complex documents, write reports and business correspondence, and effectively present information to diverse groups • High School graduate or equivalent, 18 years or older • Acceptable driving record and a valid driver's license in your state of residence Preferred: • Proficiency with CRM and CDP systems • Strong organizational skills with a keen eye for detail • Passionate about applying multi-disciplined marketing strategies • Customer service orientation and a strong sense of urgency • Leadership ability and a focus on results • Self-motivated, believing in accountability, and desiring continuous learning and improvement • Thrives in a team environment Company: Swickard Auto Group is a car dealership that provides sales services for new as well as preowned cars, and car services. Founded in 2014, headquartered in Gladstone, Oregon, USA, team size 1001-5000 employees, currently Late Stage. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing Industries Software Development Referrals increase your chances of interviewing at Jobright.ai by 2x Inferred from the description for this job
Medical insurance Vision insurance 401(k) Get notified about new Platform Specialist jobs in
Las Vegas, NV . Las Vegas, NV $50,000.00-$55,000.00 2 weeks ago Las Vegas, NV $70,200.00-$88,900.00 4 days ago Las Vegas, NV $65,499.00-$79,392.00 1 week ago Online Data Analyst - Fully Remote Position
Sports Data Entry Contractor – Get Paid to Attend NFL or MLB Games
Online Data Analyst - Fully Remote Position
Las Vegas, NV $120,000.00-$140,000.00 1 month ago Online Data Analyst - Fully Remote Position
Las Vegas, NV $70,000.00-$120,000.00 1 week ago Las Vegas, NV $100,000.00-$155,000.00 1 day ago Las Vegas, NV $120,000.00-$140,000.00 1 month ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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