Acosta Group
Sr. Manager, Media Strategy & Planning
Acosta Group, Minneapolis, Minnesota, United States, 55400
4 days ago Be among the first 25 applicants
Description
Join Acosta Group and play a pivotal role in developing and executing retail media strategies that align with our business goals. In this role, you will: Lead the paid media strategy and tactics for a diverse portfolio of clients. Oversee the entire media planning process, including budget setting, industry tracking, and the test & learn agenda. Collaborate with various internal and external stakeholders to drive innovative media tactics that advance our business objectives. Manage client relationships to ensure alignment with business goals. Participate in the establishment, tracking, and reporting of business and media KPIs. Manage relationships with external media and tech partners to ensure optimal performance and cost efficiencies.
Description
Join Acosta Group and play a pivotal role in developing and executing retail media strategies that align with our business goals. In this role, you will:
Lead the paid media strategy and tactics for a diverse portfolio of clients. Oversee the entire media planning process, including budget setting, industry tracking, and the test & learn agenda. Collaborate with various internal and external stakeholders to drive innovative media tactics that advance our business objectives. Manage client relationships to ensure alignment with business goals. Participate in the establishment, tracking, and reporting of business and media KPIs. Manage relationships with external media and tech partners to ensure optimal performance and cost efficiencies.
Responsibilities
Team Leadership & Development: Mentor and inspire a high-performing team of media professionals, fostering a culture of open communication and 360-degree feedback. Support the VP, Commerce & Performance Media with team development, routines, and vision. Strategic Media Planning: Develop and execute retail media strategies aligned with business goals, focusing on driving sales and increasing visibility. Guide and manage strategy and campaign planning for mid and upper funnel channels (CTV, OLV, Display, Paid Social). Stakeholder Collaboration: Build and maintain strong relationships with key stakeholders, including media agencies, client teams, retailer partners, and ad technology partners. Collaborate with cross-functional teams to align advertising strategies with overall business objectives. Client Management: Lead client meetings to understand needs, create recommendations, and present solutions. Prepare and present quarterly and annual business reviews for top-tier clients. Project & Performance Management: Lead technical projects to improve customer experience and introduce new e-commerce features. Monitor campaign performance, leveraging data insights to optimize targeting, keywords, bids, and ad placements. Conduct A/B testing and post-campaign analysis to provide recommendations for repeat business. Industry Expertise: Stay current with industry trends and competitive landscape. Be the resident expert on retail media, maintaining platform certifications and expertise across multiple retail media solutions (Amazon, Walmart, Target/Roundel, Instacart) and associated ad technology (AMC, Scintilla, Skai, Commerce IQ). Process Improvement: Identify opportunities to streamline processes and create supporting documentation. Proactively implement changes to drive performance and efficiency. Additional Responsibilities: Undertake additional tasks as needed to support team and client requirements.
Qualifications
8+ years of experience in managing retail media ad solutions (Amazon, Walmart, Target, Instacart) with a track record of achieving client objectives. 5+ years of experience leading and coaching a team, ideally with 3-5 direct reports. A strong player/coach team member, with the ability to roll up their sleeves to help specialists. Proficiency in performance marketing, conversion optimization, and online customer acquisition . An exceptional eye for detail, analytical, and ability to solve problems given the fast-paced nature of our division, and the aptitude to multitask. Strong communication and team collaboration skills, with the ability to operate in a client-facing role across diverse client groups. Command of essential Microsoft Office applications, including Excel, with the ability to use formulas, functions, and pivot tables at an advanced level. Adept in project and campaign management across concurrent clients and campaigns. Strong verbal and written communication Comfortable leading and presenting recommendations to clients. Nurture collaborative relationships, a collaborative and curious spirit
\#DiscoverYourPath
About Us
Acosta is a part of Acosta Group – a collective of the industry’s most trusted retail, marketing and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey.
Specializing in retail sales services, digital strategy, and business intelligence, Acosta empowers brands to thrive in the world of omnichannel shopping. Our sales and digital teams build lasting relationships, ensuring our client brands get the space they deserve in stores and outperform the competition online, while our merch reps make brands shine in retail locations across the world.
But it’s not just about what we do – it’s about who we are. With a team of over 20,000 associates, we’re a community of forward-thinking, value-driven professionals committed to an unmatched level of trust and transparency in the industry. And, we understand the importance of work-life balance, which is why many of our field roles provide our associates with flexible scheduling options. Join us and be a part of a team that values growth and making a real impact for our clients, retail partners and their customers.
Acosta Group is an equal opportunity employer and will ensure that applicants with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed, please contact AskHR@acosta.com. Be sure to include "Applicant Accommodation" in the subject of your email to expedite the request.
Acosta Group believes in good faith that the minimum and maximum annual salary or hourly compensation range for this opportunity is accurate and reasonable at the time of posting.
By applying, you agree to our Privacy Policy and Terms and Conditions of Use.
\#DiscoverYourPath
Acosta, and its subsidiaries, is an Equal Opportunity Employer
Job Category:
Marketing
Position Type:
Full time
Business Unit:
Corporate
Salary Range:
$102,900.00 - $128,600.00
Company:
Acosta Employee Holdco LLC
Req ID:
6684 Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
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Join Acosta Group and play a pivotal role in developing and executing retail media strategies that align with our business goals. In this role, you will: Lead the paid media strategy and tactics for a diverse portfolio of clients. Oversee the entire media planning process, including budget setting, industry tracking, and the test & learn agenda. Collaborate with various internal and external stakeholders to drive innovative media tactics that advance our business objectives. Manage client relationships to ensure alignment with business goals. Participate in the establishment, tracking, and reporting of business and media KPIs. Manage relationships with external media and tech partners to ensure optimal performance and cost efficiencies.
Description
Join Acosta Group and play a pivotal role in developing and executing retail media strategies that align with our business goals. In this role, you will:
Lead the paid media strategy and tactics for a diverse portfolio of clients. Oversee the entire media planning process, including budget setting, industry tracking, and the test & learn agenda. Collaborate with various internal and external stakeholders to drive innovative media tactics that advance our business objectives. Manage client relationships to ensure alignment with business goals. Participate in the establishment, tracking, and reporting of business and media KPIs. Manage relationships with external media and tech partners to ensure optimal performance and cost efficiencies.
Responsibilities
Team Leadership & Development: Mentor and inspire a high-performing team of media professionals, fostering a culture of open communication and 360-degree feedback. Support the VP, Commerce & Performance Media with team development, routines, and vision. Strategic Media Planning: Develop and execute retail media strategies aligned with business goals, focusing on driving sales and increasing visibility. Guide and manage strategy and campaign planning for mid and upper funnel channels (CTV, OLV, Display, Paid Social). Stakeholder Collaboration: Build and maintain strong relationships with key stakeholders, including media agencies, client teams, retailer partners, and ad technology partners. Collaborate with cross-functional teams to align advertising strategies with overall business objectives. Client Management: Lead client meetings to understand needs, create recommendations, and present solutions. Prepare and present quarterly and annual business reviews for top-tier clients. Project & Performance Management: Lead technical projects to improve customer experience and introduce new e-commerce features. Monitor campaign performance, leveraging data insights to optimize targeting, keywords, bids, and ad placements. Conduct A/B testing and post-campaign analysis to provide recommendations for repeat business. Industry Expertise: Stay current with industry trends and competitive landscape. Be the resident expert on retail media, maintaining platform certifications and expertise across multiple retail media solutions (Amazon, Walmart, Target/Roundel, Instacart) and associated ad technology (AMC, Scintilla, Skai, Commerce IQ). Process Improvement: Identify opportunities to streamline processes and create supporting documentation. Proactively implement changes to drive performance and efficiency. Additional Responsibilities: Undertake additional tasks as needed to support team and client requirements.
Qualifications
8+ years of experience in managing retail media ad solutions (Amazon, Walmart, Target, Instacart) with a track record of achieving client objectives. 5+ years of experience leading and coaching a team, ideally with 3-5 direct reports. A strong player/coach team member, with the ability to roll up their sleeves to help specialists. Proficiency in performance marketing, conversion optimization, and online customer acquisition . An exceptional eye for detail, analytical, and ability to solve problems given the fast-paced nature of our division, and the aptitude to multitask. Strong communication and team collaboration skills, with the ability to operate in a client-facing role across diverse client groups. Command of essential Microsoft Office applications, including Excel, with the ability to use formulas, functions, and pivot tables at an advanced level. Adept in project and campaign management across concurrent clients and campaigns. Strong verbal and written communication Comfortable leading and presenting recommendations to clients. Nurture collaborative relationships, a collaborative and curious spirit
\#DiscoverYourPath
About Us
Acosta is a part of Acosta Group – a collective of the industry’s most trusted retail, marketing and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey.
Specializing in retail sales services, digital strategy, and business intelligence, Acosta empowers brands to thrive in the world of omnichannel shopping. Our sales and digital teams build lasting relationships, ensuring our client brands get the space they deserve in stores and outperform the competition online, while our merch reps make brands shine in retail locations across the world.
But it’s not just about what we do – it’s about who we are. With a team of over 20,000 associates, we’re a community of forward-thinking, value-driven professionals committed to an unmatched level of trust and transparency in the industry. And, we understand the importance of work-life balance, which is why many of our field roles provide our associates with flexible scheduling options. Join us and be a part of a team that values growth and making a real impact for our clients, retail partners and their customers.
Acosta Group is an equal opportunity employer and will ensure that applicants with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed, please contact AskHR@acosta.com. Be sure to include "Applicant Accommodation" in the subject of your email to expedite the request.
Acosta Group believes in good faith that the minimum and maximum annual salary or hourly compensation range for this opportunity is accurate and reasonable at the time of posting.
By applying, you agree to our Privacy Policy and Terms and Conditions of Use.
\#DiscoverYourPath
Acosta, and its subsidiaries, is an Equal Opportunity Employer
Job Category:
Marketing
Position Type:
Full time
Business Unit:
Corporate
Salary Range:
$102,900.00 - $128,600.00
Company:
Acosta Employee Holdco LLC
Req ID:
6684 Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Retail Referrals increase your chances of interviewing at Acosta by 2x Get notified about new Senior Media Manager jobs in
Minneapolis, MN . Associate Category Manager, Marketing Procurement
Senior Manager, Industry Marketing (Payments)
Greater Minneapolis-St. Paul Area $160,000.00-$207,500.00 1 week ago Minneapolis, MN $79,000.00-$132,000.00 3 days ago Minneapolis, MN $75,000.00-$85,000.00 1 day ago Marketing and Business Development Manager (Minneapolis, MN; Denver, CO; Salt Lake City, UT; Seattle, WA; Phoenix, AZ; Boise, ID) (#3977)
Minneapolis, MN $107,270.00-$144,980.00 1 week ago AI Specialist - Technical Marketing Manager
Minneapolis, MN $94,400.00-$162,800.00 2 days ago Marketing Manager - Radiology Services & Technology
Edina, MN $90,000.00-$115,000.00 3 weeks ago Minneapolis, MN $60,000.00-$140,000.00 1 week ago Performance Media Supervisor - Paid Search + Paid Social
Minneapolis, MN $83,000.00-$105,000.00 1 week ago Product Marketing Senior Manager - Finance Solutions
Minneapolis, MN $137,000.00-$197,000.00 1 week ago Senior Product Marketing Manager (Practical Law)
Eagan, MN $99,400.00-$184,600.00 5 days ago Senior Manager, Influencer Marketing - Aveda & Bumble and bumble
Greater Minneapolis-St. Paul Area 1 month ago Maple Grove, MN $100,000.00-$120,000.00 1 month ago Senior Marketing Manager - Brand & Product
Minneapolis, MN $80,336.00-$140,851.00 2 weeks ago Osseo, MN $100,000.00-$120,000.00 3 weeks ago Maple Grove, MN $133,700.00-$254,000.00 1 week ago Minneapolis, MN $50,000.00-$75,000.00 5 months ago Marketing Manager, Brand & Franchise Development
Minneapolis, MN $80,000.00-$90,000.00 3 weeks ago Greater Minneapolis-St. Paul Area 5 days ago Eagan, MN $99,400.00-$184,600.00 2 weeks ago Senior Marketing and Communications Manager - Mortenson Properties
Minneapolis, MN $80,000.00-$110,000.00 4 days ago Greater Minneapolis-St. Paul Area 5 days ago Greater Minneapolis-St. Paul Area 1 week ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr