Director of Sales, US East

About Vori Vori is a modern retail technology company transforming how independent grocers operate. Our unified platform powers point-of-sale, AI-driven inventory management, payment processing, and digital ordering—built specifically for the needs of local retailers. Backed by world-class investors and already deployed in high-performing stores across the USA, we’re building the retail infrastructure of the future for the $1T grocery market. The Role We’re hiring a Director of East Coast Sales to lead our expansion into the most strategic markets on the East Coast—from NYC to Atlanta, Boston, Philadelphia, and beyond. You’ll start as a senior individual contributor, mapping the market, refining our playbook, and closing landmark deals in high-value territories. Within 1–2 quarters, you’ll hire and lead a team of AEs to expand Vori’s footprint city-by-city, unlocking the next phase of regional growth. Vori - Director of Sales, US East 1This role is perfect for a seasoned operator who’s both a deal-closer and team- builder—someone who thrives in early-stage environments and knows how to win trust across local and multi-location accounts. What You’ll Do Go-to-Market Leadership Own the revenue number and expansion strategy for top East Coast metros Develop and execute market entry strategies grounded in data, local insight, and urgency Collaborate with marketing and product to tailor messaging, GTM assets, and local proof points Enterprise-Caliber Selling Personally lead sales efforts in your first territory to close flagship accounts Build deep relationships with grocery operators, independents, and regional groups Sell consultatively to family-run and professionally managed businesses Team Formation & Management Recruit, onboard, and manage a high-performing AE pod after your first few wins Coach your team on territory development, sales process, and value-based selling Instill a culture of ownership, grit, and excellence Executive Collaboration & Scale Report directly to the Head of U.S. Sales, with visibility to the CEO and leadership team Vori - Director of Sales, US East 2Partner cross-functionally to inform product roadmap, pricing strategy, and operational playbooks Serve as the voice of the East Coast market internally—bringing insights, urgency, and truth You’ll Thrive in This Role If You... Bring 8–15+ years of B2B sales experience, with territory ownership and leadership in fast-growing companies Have a track record of opening new markets, building trust with buyers, and consistently exceeding quota Are a strategic player-coach—comfortable leading by doing, then scaling with excellence Know how to navigate and close deals with SMBs, mid-market, and multi- location operators Have experience in vertical SaaS, POS, fintech, retail tech, or logistics a strong plus Are based in or willing to relocate to a major East Coast metro to be close to customers Why Vori Category-defining product with clear market pull Real customers, real revenue, and explosive growth Top-tier investors and advisors from Stripe, Toast, Uber, and Palantir Massive untapped opportunity in one of America’s most essential industries Autonomy, equity, and the chance to own a major company growth engine If you're ready to lead the charge and build Vori's presence across the East Coast's most important markets—we want to meet you.

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