Jobright.ai
Senior Product and Content Marketing Lead
Jobright.ai, San Francisco, California, United States, 94199
Senior Product and Content Marketing Lead
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Senior Product and Content Marketing Lead
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Jobright.ai Senior Product and Content Marketing Lead
2 days ago Be among the first 25 applicants Join to apply for the
Senior Product and Content Marketing Lead
role at
Jobright.ai Jobright is an AI-powered career platform that helps job seekers discover the top opportunities in the US. We are NOT a staffing agency. Jobright does not hire directly for these positions. We connect you with verified openings from employers you can trust. Job Summary: Rippling is a company that provides integrated HR, IT, and Finance solutions for businesses. They are seeking a Product and Content Marketing Lead to develop and refine messaging and positioning for a new go-to-market motion, creating impactful content across various channels and collaborating with cross-functional teams to ensure consistency and effectiveness in communication. Responsibilities: • Develop and refine messaging & positioning tailored towards a new customer audience; simplify complex value propositions into clear, concise, and compelling messages that resonate with this new customer audience • Create high-quality collateral and content across all GTM channels: direct mail, email, ads, webinars, sales decks, and more, supporting campaigns across all customer segments, with distinct, clear narratives • Work closely with the Growth Marketing Lead to ensure campaign messaging is tested, iterated, and optimized based on performance and feedback. • Collaborate cross-functionally with Growth Marketing, BizOps, Sales, and SDR teams to ensure messaging is consistent, actionable, and drives measurable impact. • Maintain a library of up-to-date materials (one-pagers, talk tracks, email templates, ad copy, pitch decks, etc.) to support sales and marketing execution • Establish feedback loops with GTM teams to iterate on content and positioning based on customer response and campaign data. Qualifications: Required: • 5 - 7+ years of experience in product marketing, content marketing, or a related role, ideally in B2B SaaS or a similarly dynamic environment • Proven experience in 0 → 1 environments – you’ve launched and scaled new GTM motions, products, or marketing programs from scratch • Demonstrated ability to craft compelling messaging and content across a range of channels (sales decks, ads, emails, etc.). Strong copywriting and storytelling skills, with an ability to shift tone and style across formats • Comfort working in ambiguous and fast-changing environments, with competing priorities and evolving requirements • Proven ability to partner cross-functionally with marketing, sales, product, and ops teams to align on strategy and drive continued execution. Strong organizational skills to manage multiple projects and deliverables simultaneously Preferred: • Bonus: experience in cross-sell motions, downmarket marketing, and/or partnership-driven GTM strategies • Experience simplifying complex products and value propositions for non-technical audiences Company: Rippling is a workforce management platform that unifies HR, IT, and finance operations into a single system. Founded in 2016, the company is headquartered in San Francisco, California, USA, with a team of 1001-5000 employees. The company is currently Late Stage. Rippling has a track record of offering H1B sponsorships. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing Industries Software Development Referrals increase your chances of interviewing at Jobright.ai by 2x Inferred from the description for this job
Medical insurance Vision insurance 401(k) Get notified about new Product Specialist jobs in
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Join to apply for the
Senior Product and Content Marketing Lead
role at
Jobright.ai Senior Product and Content Marketing Lead
2 days ago Be among the first 25 applicants Join to apply for the
Senior Product and Content Marketing Lead
role at
Jobright.ai Jobright is an AI-powered career platform that helps job seekers discover the top opportunities in the US. We are NOT a staffing agency. Jobright does not hire directly for these positions. We connect you with verified openings from employers you can trust. Job Summary: Rippling is a company that provides integrated HR, IT, and Finance solutions for businesses. They are seeking a Product and Content Marketing Lead to develop and refine messaging and positioning for a new go-to-market motion, creating impactful content across various channels and collaborating with cross-functional teams to ensure consistency and effectiveness in communication. Responsibilities: • Develop and refine messaging & positioning tailored towards a new customer audience; simplify complex value propositions into clear, concise, and compelling messages that resonate with this new customer audience • Create high-quality collateral and content across all GTM channels: direct mail, email, ads, webinars, sales decks, and more, supporting campaigns across all customer segments, with distinct, clear narratives • Work closely with the Growth Marketing Lead to ensure campaign messaging is tested, iterated, and optimized based on performance and feedback. • Collaborate cross-functionally with Growth Marketing, BizOps, Sales, and SDR teams to ensure messaging is consistent, actionable, and drives measurable impact. • Maintain a library of up-to-date materials (one-pagers, talk tracks, email templates, ad copy, pitch decks, etc.) to support sales and marketing execution • Establish feedback loops with GTM teams to iterate on content and positioning based on customer response and campaign data. Qualifications: Required: • 5 - 7+ years of experience in product marketing, content marketing, or a related role, ideally in B2B SaaS or a similarly dynamic environment • Proven experience in 0 → 1 environments – you’ve launched and scaled new GTM motions, products, or marketing programs from scratch • Demonstrated ability to craft compelling messaging and content across a range of channels (sales decks, ads, emails, etc.). Strong copywriting and storytelling skills, with an ability to shift tone and style across formats • Comfort working in ambiguous and fast-changing environments, with competing priorities and evolving requirements • Proven ability to partner cross-functionally with marketing, sales, product, and ops teams to align on strategy and drive continued execution. Strong organizational skills to manage multiple projects and deliverables simultaneously Preferred: • Bonus: experience in cross-sell motions, downmarket marketing, and/or partnership-driven GTM strategies • Experience simplifying complex products and value propositions for non-technical audiences Company: Rippling is a workforce management platform that unifies HR, IT, and finance operations into a single system. Founded in 2016, the company is headquartered in San Francisco, California, USA, with a team of 1001-5000 employees. The company is currently Late Stage. Rippling has a track record of offering H1B sponsorships. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing Industries Software Development Referrals increase your chances of interviewing at Jobright.ai by 2x Inferred from the description for this job
Medical insurance Vision insurance 401(k) Get notified about new Product Specialist jobs in
San Francisco, CA . Business Development Manager – Talent Product & Partnerships
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San Bruno, CA $90,500.00-$130,000.00 2 weeks ago Sr. Associate, Strategic Finance - LTS (Product)
San Francisco, CA $96,000.00-$156,000.00 2 hours ago United States $158,000.00-$223,000.00 4 days ago San Francisco, CA $140,000.00-$200,000.00 2 months ago Oakland, CA $110,000.00-$140,000.00 2 weeks ago Product Operations Manager, Collaborations
San Francisco, CA $108,000.00-$144,000.00 6 days ago South San Francisco, CA $50.00-$60.00 2 days ago San Francisco, CA $135,000.00-$150,000.00 4 weeks ago Product Marketing Manager, YouTube Acquisitions
San Francisco, CA $114,000.00-$163,000.00 5 days ago San Francisco, CA $23.00-$54.00 2 weeks ago San Francisco, CA $125,000.00-$145,000.00 1 month ago Scientific Business Analyst- Boston or Bay Area
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San Francisco, CA $60,000.00-$110,000.00 1 month ago Sr. Product Manager - Next-Gen Access/Agentic AI Security
San Francisco, CA $154,000.00-$210,000.00 1 month ago Manager, Product Marketing (CPG/Beauty Industry)
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Novato, CA $75,500.00-$111,740.00 1 month ago San Francisco, CA $100,000.00-$130,000.00 5 days ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr