Senior Product and Content Marketing Lead

Senior Product and Content Marketing Lead

Join to apply for the Senior Product and Content Marketing Lead role at Jobright.ai

Senior Product and Content Marketing Lead

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Join to apply for the Senior Product and Content Marketing Lead role at Jobright.ai

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Job Summary:

Rippling is a company that provides integrated HR, IT, and Finance solutions for businesses. They are seeking a Product and Content Marketing Lead to develop and refine messaging and positioning for a new go-to-market motion, creating impactful content across various channels and collaborating with cross-functional teams to ensure consistency and effectiveness in communication.

Responsibilities:

• Develop and refine messaging & positioning tailored towards a new customer audience; simplify complex value propositions into clear, concise, and compelling messages that resonate with this new customer audience

• Create high-quality collateral and content across all GTM channels: direct mail, email, ads, webinars, sales decks, and more, supporting campaigns across all customer segments, with distinct, clear narratives

• Work closely with the Growth Marketing Lead to ensure campaign messaging is tested, iterated, and optimized based on performance and feedback.

• Collaborate cross-functionally with Growth Marketing, BizOps, Sales, and SDR teams to ensure messaging is consistent, actionable, and drives measurable impact.

• Maintain a library of up-to-date materials (one-pagers, talk tracks, email templates, ad copy, pitch decks, etc.) to support sales and marketing execution

• Establish feedback loops with GTM teams to iterate on content and positioning based on customer response and campaign data.

Qualifications:

Required:

• 5 - 7+ years of experience in product marketing, content marketing, or a related role, ideally in B2B SaaS or a similarly dynamic environment

• Proven experience in 0 → 1 environments – you’ve launched and scaled new GTM motions, products, or marketing programs from scratch

• Demonstrated ability to craft compelling messaging and content across a range of channels (sales decks, ads, emails, etc.). Strong copywriting and storytelling skills, with an ability to shift tone and style across formats

• Comfort working in ambiguous and fast-changing environments, with competing priorities and evolving requirements

• Proven ability to partner cross-functionally with marketing, sales, product, and ops teams to align on strategy and drive continued execution. Strong organizational skills to manage multiple projects and deliverables simultaneously

Preferred:

• Bonus: experience in cross-sell motions, downmarket marketing, and/or partnership-driven GTM strategies

• Experience simplifying complex products and value propositions for non-technical audiences

Company:

Rippling is a workforce management platform that unifies HR, IT, and finance operations into a single system. Founded in 2016, the company is headquartered in San Francisco, California, USA, with a team of 1001-5000 employees. The company is currently Late Stage. Rippling has a track record of offering H1B sponsorships.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Software Development

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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