Reebok International
Purpose & Overall Relevance for the Organization :
- This role will successfully combine Reebok’s brand DNA and market feedback to create innovative footwear designs that meet/exceed the needs and expectations of our consumer
- This level of designer Incorporates fresh, market-relevant ideas into designs that push design boundaries while remaining brand relevant
- This level of designer is mature enough to be the innovator, a broader thinker and category influencer
- This designer will build internal partnerships with PMs and Developers to ensure the team is successful
Key Responsibilities:
- Actively supports and participates in Seasonal Design Direction workshops, DIG offsites and other design events.Helps influence Creative Direction and DIG outcomes into actionable information that influences footwear
- Thorough knowledge of manufacturing, business and consumer needs.Breaks down complex problems to arrive at multiple solutions regardless of emotions (business first). Calls on experts if necessary
- Understands where to push/innovate
- Can prioritize product details that offer the greatest impact to achieve required TFOB
- Demonstrates a thorough knowledge of our industry, the competition, the consumer, product costing, product performance and manufacturability to formulate the best design outcome
- Expected to travel to Asia for development trips and domestic/international for trend research trips
Key Relationships :
- Capable of clearly guiding junior level designers.Has helped set category goals and is capable of guiding others toward achieving these goals
- Works well autonomously
- Accountable for partnering with Marketing and Product Development in conjunction with the Design
- Manager to make appropriate business and product ideation decisions.Supports and advocates for design process. Offers recommendations for improvement of processes
- Meets key deadlines for projects and assures that direct reports (if applicable) are doing the same
- Has a solid understanding of the product creation process and timelines
- Maintains constant communication with all relevant team members to ensure smooth flow of information and creation process
Knowledge Skills and Abilities :
- Solid understanding of construction and process.Presentation drawings clearly illustrate design
- Intent with honest proportions and resolved details. Consistently applies color and materials relevant to brand, consumer & retail
- Aesthetics driven by Brand DNA, Seasonal Direction and functional/aesthetic desires of the consumer
- Solid experience with 2D/3D tech drawings.Mastered Tech Pack creation
- Understands the effects of subtle changes to benefit comfort & performance
- Prepares and delivers effective design presentations (visually and verbally) to all levels within the org
- Delivers presentations that are informative, concise and sell concepts effectively.Can read an audience and adjust in real time.Can debate concept direction and business need
- Can manage a heavy workload and leads by example
- Influential designer within category
- Knowledge of Reebok's consumer segments through involvement in consumer research, personal research, personal involvement in consumer segment.Retail knowledge based on personal and team retail visits
- Understanding of Brand DNA and consumer needs and consistently applies this knowledge to concepts.Understands manufacturing processes and cost drivers.Maintains constructive partnership with team and leadership
- Solid experience with Adobe Illustrator, Photoshop.3D CAD experience is a Benefit.Solid skills with rendering. AI rendering skills are a plus
- Completed BA or Master's degree in Design
- 5+ years of experience within Athletic Lifestyle brand