Senior Product Manager - OB

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We believe that great healthcare is an essential safeguard of human dignity.
At Laborie, we know the work we do matters – it’s what fuels our motivation and contributes to our success. If you’re ready to make a positive impact in the lives of patients across the globe, we’d like to meet you.
We support and empower our employees to grow their careers in an environment that encourages a sense of belonging and a connection to doing good. We’re not afraid to roll up our sleeves to make our goals a reality and work together to solve for our customers. We reward and recognize our employees based on our values of Aspire to Greatness, Respect All, Own It, Working Together, Persist with Passion.
Who We’re Looking For
As a key member of the Global Marketing team, the Senior Product Manager will support a positive customer experience by developing and defining the global product strategy and roadmap, as well as executing on all marketing activities for the OB product portfolio.
About The Role

• Lead planning and initiate market preparation for product launches, including positioning, messaging, segmentation, targeting, and development of physician and patient support tools and promotional programs.
• Define the global strategy for the product portfolio, which encompasses value proposition, product messaging, and pricing strategies; monitor post-launch metrics with full ownership for campaign success.
• Develop marketing support materials including product images, sales aids, economic models, and digital ads to be leveraged by the US and regional teams.
• Partner with international marketing counterparts to align on overall strategy, product messaging, conference strategy, product promotion, and tactical execution for the OB portfolio. Share best practices across marketing teams, gather customer insights and improve marketing execution.
  

Minimum Qualifications

• Bachelor’s degree in business, marketing, public relations, or communication.
• Minimum of 8 years of related experience in medical device is required.
• Ability to analyze market data and understand market trends.
• Strong verbal and written communication skills, the ability to influence others, and ability to effectively communicate marketing plans and strategy.
  

Preferred Qualifications

• Marketing experience within OB strongly valued as is engagement experience with physicians and healthcare providers.
  

Why Laborie
Our Mission every day is to operate as a world-class specialist medical company making and advancing technologies that preserve and restore human dignity. We do that today by helping people with pelvic and gastrointestinal conditions live normal lives, and by helping mothers and babies have safe deliveries.

• Paid time off and paid volunteer time
• Medical, Dental, Vision and Flexible Spending Account
• Health Savings Account with Company Funded Contributions
• 401k Retirement Plan with Company Match
• Parental Leave and Adoption Services
• Health and Wellness Programs and Events
  

Laborie provides equal employment opportunities and non-discrimination for all employees and qualified applicants without regard to a person’s race, color, gender, age, religion, national origin, ancestry, disability, veteran status, genetic information, sexual orientation or any characteristic protected under applicable law. Laborie is committed to providing access and reasonable accommodation in our services, activities, education, and employment for individuals with disabilities.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Product Management and Marketing

• Industries

  Medical Device

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