Associate / Senior Associate Athletic Director for Revenue Generation and Innova

• Develop and execute a comprehensive, long-term revenue generation strategy for USD Athletics.
• Oversee and optimize all revenue-producing units : ticketing, sponsorships, marketing, licensing, and merchandising.
• Identify and implement sustainable revenue models that balance immediate growth with long-term viability.
• External Partnerships & Community Engagement—10%
• Identity, cultivate, and manage strategic partnerships with corporate sponsors, local businesses, and key community stakeholders.
• Partner with University Advancement and Alumni Relations to engage alumni and donors in revenue-generating initiatives.
• Develop new sponsorship inventory and creative assets to maximize value for partners and USD Athletics.

Marketing & Brand Advancement

• Lead integrated marketing campaigns to grow fan base, increase attendance, and enhance the visibility of USD Athletics.
• Guide the strategy for promotional planning, digital marketing, and branding to drive both revenue and engagement.
• Ensure consistent brand representation across all platforms and touchpoints; work closely with the team to ensure consistency and sound strategy for each sport and the department as a whole.

Ticket Sales and Inventory Optimization

• Oversee all aspects of ticket operations including outbound sales campaigns, group sales, mini plans, single-game sales, premium seating and strategy for ticket sales optimization.
• Manage dynamic pricing, packaging and promotions using data from the assigned ticket platform to maximize attendance and revenue.
• Supervise full-time ticketing department staff to ensure seamless execution and service for both internal and external customers.

Operational Oversight & Leadership

• Directly supervise professional staff across assigned external and revenue teams.
• Set clear performance metrics and lead regular evaluation of revenue-driving initiatives.
• Serve on the Athletic Director’s executive leadership team, helping to shape department-wide strategic priorities.
• Serve as the chief liaison to the USD Athletics’ multi-media rights partners; assist on strategy and deal fulfillment and operationalization.

Licensing and Merchandise

• Responsible for building the brand and developing a more visible presence for USD in the community via merchandise sales and licensing
• Create new revenue streams; partnering with campus auxiliaries and local businesses to grow and broaden partnerships locally and from a digital and social presence.

Special Conditions of Employment :

• Availability to work long hours, nights and weekends.
• Willingness to travel to away contests, NCAA event and WCC meetings, when appropriate and necessary.

Certificates, Licenses, Registrations :

• Heartsaver CPR / AED certification required. Must have this certificate within 6 weeks of employment.
• California driver’s license required within 6 weeks of employment.

Background check : Successful completion of a pre-employment background check.

Degree Verification Requirement : Persons offered employment in this position will be required to provide official education transcripts for degree verification purposes.

Job Requirements :

Minimum Qualifications :

• Bachelor’s degree in business, marketing, sports administration, or a related field required.
• Senior Associate Athletic Director level : Minimum of 7–10 years of progressively responsible experience in a collegiate athletics department, professional sports organization, or comparable environment.
• Associate Athletic Director level : Minimum of 5 years of progressively responsible experience in a collegiate athletics department, professional sports organization, or comparable environment.
• Proven success in both growing and optimizing diverse revenue streams, including ticket sales, sponsorships, and marketing.

Preferred Qualifications :

• Master’s degree in business administration, sports management, or related discipline.
• Experience working directly with fundraising professionals, alumni groups, or corporate partnership development.
• Knowledge of NCAA Division I operations and a strong understanding of the collegiate athletics marketplace.

Performance Expectations- Knowledge, Skills andAbilities :

• Strategic and Entrepreneurial Thinking
• Revenue Development and Optimization
• Leadership and Staff Development
• Relationship Building and External Engagement