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This role is on-site in Sleepy Hollow, NY 4 days per week and 1 day from home. Warren, NJ is not an option for this position.
The Associate Director of Eosinophilic Esophagitis (EOE) HCP Marketing will report to the Director, EoE HCP Marketing. The primary areas of responsibility will be to develop and implement comprehensive strategies and plans for market development, HCP engagement, and congresses for GI and ALG to educate HCPs. Specifically, this will include developing strategically focused and customized DSA and branded peer-to-peer programs and the brand EOE presence, including booth, sponsorships, product theaters, and resources for national, regional, and local congresses.
In a Typical Day, You Will
- Develop and execute marketing initiatives to support the treatment of EOE aligned to the broader GI and ALG Marketing strategy and creative
- Lead market development strategy and tactical execution activities as the Marketing KOL Lead, including advisory boards, steering committees, national society sponsorships, KOL engagement, and creation of marketing materials for peer-to-peer education and promotion
- Lead national congress strategy and tactical execution, including booth design, sponsorships, and product theaters, and plan KOL engagements at national congresses in collaboration with TLL and Sales teams
- Develop resources to support regional and local congresses
- Engage with KOLs to develop relationships and gather insights to further understand EOE disease state, EOE management, and HCP challenges
- Address key insights and proactively identify customer needs to establish the brand as the treatment of choice in EOE
- Engage with GI national societies to identify and develop partnership and sponsorship opportunities
- Ensure that the EOE brand strategy is aligned to support the overall franchise strategy
- Demonstrate knowledge of Gastroenterologists, Allergists, APPs, EOE disease state, and market trends
- Pull through and execution of a 1-3-year tactical plan
- Foster a strong partnership with Medical Affairs, Clinical, HEOR, Market Access, Market Research, Regulatory, Legal, Commercial Operations, and other functions in developing HCP resources to ensure aligned objectives and implementation across all functions
- Bachelor's Degree, MBA a plus
- 10+ years of progressive pharmaceutical industry/relevant professional experience; 8+ years of pharmaceutical/biotech marketing, product management, or related experience industry/relevant professional experience
- Gastroenterology/Immunology experience preferred
- Launch experience a plus
- Prior pharmaceutical sales experience a plus
- Self-injectable biologics experience a plus
- Previous work within a co-promote or Alliance is a plus
- Congress planning and execution experience a plus
- Ability to travel 40%
- The position requires a highly motivated individual with a strong strategic and scientific acumen and a laser focus on execution.
- Must be able to operate in a high-paced environment and manage multiple projects at the same time
- Exhibit organizational agility and capability to identify the need to reprioritize in relation to external or internal environmental changes
- Demonstrated ability to collaborate with team members to develop and execute education programs and support materials
- Demonstrated ability to work effectively and efficiently with team members and across departments to ensure consistency and collaboration in strategy development and implementation of programs
Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, membership of the Traveler community, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or parental status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations. The Company will also provide reasonable accommodation to the known disabilities or chronic illnesses of an otherwise qualified applicant for employment, unless the accommodation would impose undue hardship on the operation of the Company's business.
For roles in which the hired candidate will be working in the U.S., the salary ranges provided are shown in accordance with U.S. law and apply to U.S.-based positions. For roles which will be based in Japan and/or Canada, the salary ranges are shown in accordance with the applicable local law and currency. If you are outside the U.S, Japan or Canada, please speak with your recruiter about salaries and benefits in your location.
Please note that certain background checks will form part of the recruitment process. Background checks will be conducted in accordance with the law of the country where the position is based, including the type of background checks conducted. The purpose of carrying out such checks is for Regeneron to verify certain information regarding a candidate prior to the commencement of employment such as identity, right to work, educational qualifications etc.
Salary Range (annually)
$154,800.00 - $252,800.00
Seniority level
Seniority level
Director
Employment type
Employment type
Full-time
Job function
Job function
Marketing and SalesIndustries
Biotechnology
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