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Job Summary:
Integrated Dermatology of Fairfax is a company focused on developing EHR, practice management, and revenue cycle management solutions for medical practices. They are seeking a dynamic Marketing Manager to drive lead generation, brand awareness, and customer engagement through various marketing channels, requiring both strategic and hands-on execution.
Responsibilities:
• Develop and execute a comprehensive omnichannel marketing strategy to drive product adoption and brand awareness.
• Own and manage social media marketing, including content creation, engagement, and paid social campaigns.
• Plan and execute email and SMS marketing campaigns, leveraging segmentation and automation tools to maximize reach and engagement.
• Design and implement content marketing strategies, including blog posts, whitepapers, case studies, and video content.
• Optimize marketing funnels, landing pages, and conversion pathways for lead generation and customer retention.
• Collaborate with product teams to align marketing initiatives with business goals.
• Analyze and report on key performance indicators (KPIs) to track marketing effectiveness and ROI.
• Stay ahead of industry trends, competitive landscape, and best practices in healthcare AI digital marketing.
Qualifications:
Required:
• Proven track record in omnichannel marketing, including social media, email, SMS, and content marketing.
• Strong expertise in marketing automation tools.
• Experience with SEO, SEM, PPC, and paid social campaigns.
• Ability to develop compelling messaging and positioning tailored to different audiences (healthcare providers, administrators, etc.).
• Data-driven mindset with proficiency in analytics tools (Google Analytics, HubSpot, social media insights, etc.).
• Excellent communication and storytelling skills.
• Entrepreneurial mindset with a passion for AI-driven healthcare solutions.
• 5+ years of experience in B2B marketing in healthcare and AI-driven technology (Required)
• Omnichannel, marketing automation tools, digital marketing & analytics (Required)
Company:
Integrated Dermatology of Fairfax specializes in dermatological care and manages acne, rashes, and rosacea. Founded in 2015, the company is headquartered in Fairfax, Virginia, USA, with a team of 11-50 employees. The company is currently Early Stage.
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-time
Job function
Job function
MarketingIndustries
Software Development
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Inferred from the description for this job
Medical insurance
Vision insurance
401(k)
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