Morson Talent (Canada & USA)

Marketing Operations Specialist

Morson Talent (Canada & USA), WorkFromHome

Contract Duration: 3-6 months, possible temp-hire
Location: Hybrid preferred- 3 days in office/ 2 remote- If required, this job can also be fully remote.
Office locations: Toronto or Vancouver, Canada/ Foster City, CA or Plano TX
Pay rate: Hourly market rates

We are seeking an experienced and hands-on Marketing Operations Specialist to join our client who are a leader in the FinTech industry. Joining there dynamic Marketing team, the Marketing Operations Specialist will play a crucial role in optimizing and streamlining technology, database, and processes to drive efficiency, effectiveness, and overall program success.

This role will be responsible for setting-up and executing campaigns, supporting Sales or Marketing technologies, database accuracy/cleanliness, and supporting cross-functional collaboration between various internal stakeholder teams.

Responsibilities

Create and execute new outbound campaigns within Marketo.
Troubleshoot technical issues and collaborate with the team to resolve them.
Manage campaign member data, including normalization, enrichment, and validation.
Ensure best practices for data governance, ensuring data accuracy and compliance with relevant regulations.
Lead marketing automation efforts in various regions, including campaign setup, nurturing, and campaign personalization to drive engagement and conversion.
Ensure the alignment of technology, data, and processes to support campaign goals.
Identify opportunities for process improvement between the Marketing/Sales/Business Development teams and implement streamlined workflows.
Collaborate with cross-functional teams to ensure alignment and efficiency in sales follow-up processes.

Requirements

Must have 2-3 years of hands-on technical experience with marketing automation systems, Marketo, Hubspot, Eloqua or Pardot.
3-5 years of experience in revenue or marketing operations, technology, and data management in a B2B SaaS environment.
2-3 years of experience working within Salesforce.
Experience with ABM platforms (e.g., 6sense, Demandbase, Segment) is a plus.
Strong analytical and problem-solving skills.
Excellent project management and organizational abilities.
Understanding of data privacy and compliance regulations (e.g., GDPR, CCPA).
Strong communication and interpersonal skills.
Ability to work collaboratively in a cross-functional team.

Seniority level

Seniority level
Mid-Senior level

Employment type

Employment type
Contract

Job function

Job function
Marketing
Industries
Marketing Services

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