Sales Manager (Supporting Suntory RTD Company)
Sales Manager (Supporting Suntory RTD Company)
This range is provided by Next Level Marketing. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$95,000.00/yr - $100,000.00/yr
Additional compensation types
Annual Bonus
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Founder, Managing Principal, Next Level Marketing
Overview
The Sales Manager is responsible for bringing the brands to life in-market. Activities will be focused on new distribution, increasing velocity, effective merchandising and promotion in an effort to achieve success with buyers, retail sale staff, and consumers.
- Identify new on and off-premise accounts to sell-in and promote Suntory RTD Company brands in assigned territory
- Maintain all existing accounts and grow account base
- Achieve or exceed volume and distribution goals in assigned territory
- Account pre-plan and post-review of goals and conversion rates
- Identify, build and maintain 25 high-end and highly visible “Showcase Accounts” within assigned territory that has the following: brand listing on drink menu and/or menu board, backbar placement, drink special feature minimum 1x per quarter and point of sale visible in decision corridor
- Conduct weekly bartender and wait-staff trainings
- Develop and maintain positive partnerships with key account buyers & bartenders
- Develop & Execute promotional events calendar to drive trial and brand awareness
- Build strong distributor relationships to achieve a winning “Share of Mind” beyond our brand size and scale
- Implement strategies for menu placements and drink specials (ditto)
- Fully understand and be able to clearly communicate features and benefits of our brands as well as competitor brands
- Develop and maintain overall beverage alcohol and RTD/FMB category knowledge
- Recognize competitive activity and assess impacts/opportunities for Suntory as a result
- Preparation and timely submission of required reports
- Manage budget to maximize effectiveness
- Planning and execution of trade, industry, distributor and consumer-facing events
- Create and maintain account files with up-to-date information
- Evening and weekend hours are required, field-based role with extensive driving to accounts
Skills, Education, & Experience:
- Proficiency in Microsoft Office: Excel, Word, PowerPoint, Outlook
- Minimum of 2 years previous on-premise alc-bev experience
- Existing relationships with on-premise accounts and distributor network (beer/FMB preferred)
- Valid driver’s license, acceptable driving record, reliable transportation, proof of registration and insurance
- Candidate must be physically able to lift 40 lbs. on a regular basis
- Ability to obtain a “CA responsible beverage server” certificate
Personal Characteristics:
- Results Driven – Achieves goals and meets deadlines
- Organizational Skills – Ability to prioritize, organize, and execute in a fast-paced demanding environment
- Interpersonal Skills – Ability to develop and maintain internal and external relationships
- Strategic Thinking – Creative thinking to provide unique solutions
- Competitive/Entrepreneurial – Owns territory, accounts and results
Seniority level
Seniority level
Entry level
Employment type
Employment type
Full-time
Job function
Job function
Sales and Business DevelopmentIndustries
Beverage Manufacturing
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Inferred from the description for this job
Medical insurance
Vision insurance
401(k)
Disability insurance
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