Director of Sales, North America

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Xero Shoes is a pioneering barefoot footwear brand dedicated to reshaping the way people move. Our mission is to reconnect people to natural movement through minimalist footwear. With a loyal customer base and growing global presence, we’re now looking for a visionary and driven Director of Sales to scale our presence across the North American market.

Position Overview:

The Director of Sales, North America, will lead and expand our wholesale business across the United States and Canada. This includes developing and executing a comprehensive wholesale strategy, managing key accounts and rep groups, and building long-term relationships with retailers who align with our brand values. You’ll work closely with finance, marketing, operations, and product teams to ensure performance across all wholesale channels.

Key Responsibilities:

• Develop and implement a strategic wholesale sales plan to drive revenue growth, market penetration, and brand visibility in the U.S. and Canada.
• Manage and grow existing wholesale accounts, while identifying and securing new strategic partners in key accounts, outdoor, wellness, run specialty, sit and fit, and lifestyle retail channels.
• Lead, mentor, and expand a team of regional sales agencies; provide clear plans, deliverables, KPIs, and ongoing feedback and guidance to ensure performance deliverables.
• Leverage the brand to gain placement and marketing opportunities to drive sustainable and profitable growth.
• Collaborate with product and merchandising teams to inform seasonal assortments based on channel-specific needs, market trends, and seasonal opportunities.
• Lead efforts to ensure seasonal brand storytelling and key initiatives are effectively activated at retail.
• Own the annual wholesale budget, customer forecasts, and weekly/monthly reporting; track performance against sales goals.
• Represent the brand at key trade shows, industry events, and account meetings.

Qualifications:

• 10 years of progressive experience in wholesale sales, ideally in footwear, outdoor, or lifestyle apparel.
• Strong network of U.S. retail contacts (independent, regional chains, national accounts). Canadian relationships are a plus.
• Deep understanding of the specialty and outdoor retail landscape; experience with National/Key accounts (REI, DSG, Nordstrom, Academy, etc.)
• Passion for barefoot, minimalist, or wellness-oriented products; alignment with the brand’s ethos and values.
• Proven track record of driving high growth and leading high-performing teams.
• Strong analytics, negotiation, communication, and presentation skills.
• Ability to travel as necessary for meetings, trade shows, and retail visits.

Preferred:

• Experience with international brands entering or scaling in the U.S. market.
• Familiarity with omni-channel business models.
• CRM, ERP, and sales analytics proficiency.

What We Offer:

• Competitive salary + performance-based bonus
• Generous employee footwear allowance and discounts
• Health, dental, vision insurance and ancillary options, as well as, life insurance & 401k plans
• Flexible, remote-friendly work culture
• Opportunity to be part of a mission-driven, natural performance brand

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Retail Apparel and Fashion

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