Job DetailsJob Location301 NORTHPOINT DRIVE SUITE 100 - COPPELL, TXDescriptionBarcel USA takes pride in our people-centric culture - We Value the Person is our Core Belief. In addition to competitive pay and comprehensive benefits, we are committed to providing a safe and inclusive work environment that appreciates all dimensions of diversity, promotes personal and professional development opportunities and allows our associates to be their authentic selves.The Brand Manager, Innovation is responsible for leading strategic initiatives that accelerate brand growth within the Ready-to-Eat (RTE) popcorn segment. This role will lead the development and execution of long-term brand strategy, innovation, and go-to-market execution, growing existing platforms and launching new ones within the portfolio. The Brand Manager will oversee agency partnerships, lead marketing execution, and ensure brand plans are implemented effectively to meet sales, market share, and profitability targets. This highly collaborative role blends strategic thinking with hands-on execution and is instrumental in identifying growth opportunities, optimizing investments, and building brand equity in a competitive category.What Will I Be Doing:•Innovation Strategy & Pipeline DevelopmentLead the full innovation process-from ideation and concept development to commercialization and in-market performance trackingDevelop and execute a 3-5-year innovation pipeline, identifying white space opportunities in the RTE popcorn categoryAuthor innovation briefs and collaborate with the new products team, consumer insights, finance, legal, regulatory, manufacturing, supply chain, procurement and sales to bring innovation to market successfullyOwn the brand's research learning agenda, including concept testing, claims research, 60/40 preference testing and other research to inform innovation pipeline and strategy•Launch Planning & CommercializationOwn the go-to-market strategy for all new item launches-ensuring alignment across packaging, pricing, positioning, and promotional plansLead the development of customer-facing sell-in materials, including sell decks, retail marketing toolkits, and activation plansPartner closely with Sales and Category teams to support customer engagement and secure placement across key accountsOversee coordination with cross-functional teams and external agencies to ensure timely and successful market execution•Brand Strategy, Development & Growth AlignmentSupport the Director of Marketing in developing and executing the annual brand plan, ensuring alignment with business priorities and growth goalsPartner with global and U.S. teams to align brand strategy with corporate and regional strategic directionHelp define and refine the brand's portfolio expansion strategy across platforms, formats, and consumer occasions to unlock future growth opportunities•Leading Cross-Functional TeamsLead cross-functional teams-including new product development, regulatory, finance, sales, supply chain, legal, procurement and insights-throughout the end-to-end innovation and launch processServe as the central marketing lead, driving alignment, accountability, and timely execution across functions to bring new products to marketCollaborate closely with agency partners and internal creative teams to develop best-in-class creative assets (e.g., packaging, digital content, in-store materials) that support successful product launches•Brand & Financial Performance LeadershipBuild deep expertise in brand performance, category dynamics, and consumer behaviorLeverage syndicated and internal data (IRI, Nielsen, etc.) to evaluate brand health and guide strategic decisionsPartner with Finance to develop and model P&Ls for new product launches, ensuring financial viabilitySupport marketing budget planning and optimization to ensure efficient, ROI-driven investment•Project & Operational ExecutionLead end-to-end project management for innovation projects, ensuring key milestones, timelines, and deliverables are metManage operational workflows related to new item setup, including coordination of item set-up (e.g., PDPs, content delivery, internal systems)Oversee agency and vendor invoice submission and tracking to ensure timely processing and budget complianceQualifications•Must have Bachelor's degree in Marketing, Business Administration or similar field (MBA, advanced degree or specialization in related field is highly preferred)•3-5 years of marketing experience, ideally in a CPG company (experience in food, beverage, or health & wellness preferred)•Proven success in product development and launching new products•Strategic and analytical thinker with strong business acumen and a bias for action•Experience working with syndicated data (IRI, Nielsen, etc.)•Strong communication, presentation, and collaboration skills with the ability to influence internal and external stakeholders at all levels•Ability to manage multiple priorities with attention to detail•Strong project management skills with the ability to multitask and meet tight deadlines in a fast-paced environment•Ability to build and maintain strong internal and external relationships•Positive, proactive, "can-do" attitude•Some domestic and international travel requiredKey Competencies:Intellectual:AnalyticalProblem SolverInnovativeDetail-orientedStrategic ThinkerInformation SeekerInterpersonalCollaborativeInspiringSelf-confidentPersonablePersuasiveRisk-takerMotivationPersistentResult-drivenSelf-motivatedGoal-orientedAmbitiousInitiativeBarcel USA LLCis an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, disability, gender, age, national origin, sexual orientation, gender identity, marital status, pregnancy, veteran status, or any other classification protected by law. This policy applies to all aspects of employment, including recruitment, hiring, promotion, compensation, reassignment, layoff, discharge, education, training, and all other working conditions.
Barcel USA